Buena Park, CA - April 2013... Goby Labs, dedicated to bold innovation in the areas of musical instrument accessory products, is pleased to announce the introduction of the Goby Labs Thingy Series, which consists of the Goby Labs Guitar-hook Thingy and the Stand-top Thingy for iPad. These new accessories represent innovative, portable, and simple solutions to common everyday challenges musicians routinely encounter while gigging.

The Goby Labs Guitar-hook Thingy is an unbelievably useful accessory for the performing guitarist that can comfortably reside in most electric guitar cases during transport. It enables one to attach a guitar hook to most tripod microphone stands. Featuring a patent-pending pole grip that forms a closed loop around most mic stands, the new Guitar-hook Thingy relies on the strength and leverage of the microphone stand to which it is attached. With the ability to support the weight of most electric guitars, it pairs perfectly with a Goby Labs Microphone Stand-thanks to the stand's unparalleled construction and strength. With the Goby Labs Guitar-hook Thingy, guitarists can hang their guitar to take a drink before the next song or use it to quickly and easily change guitars in the heat of performance.

Be it lyrics, chord changes, or merely a set list, the Goby Labs Stand-top Thingy for iPad represents another fresh product idea. Derived from our popular GBX-300 Tablet Frame for iPad, the new Stand-top Thingy features a compact stand adaptor instead of the Goby Labs pole grip for portability and simplicity. Designed to fit both US- and European-style microphone stands, it provides the ability to attach the iPad directly to any microphone stand-turning that stand into an electronic tablet-driven music stand. The new Goby Labs Stand-top Thingy for iPad utilizes a thumb-release ball joint that enables precise placement of the iPad screen and is compatible with 2nd, 3rd, and 4th generation iPad tablets.

As the madmen behind the new Goby Labs Guitar-hook Thingy and the Stand-top Thingy for iPad prefer to remain in seclusion, Hosa Technology's Vice President of Sales and Marketing, Jonathan Pusey, elected to comment on the new Goby Labs offerings. "Sometimes simplicity is the best solution," says Pusey. "Goby Labs Thingy Series epitomizes this train of thought. The Guitar-hook Thingy gives space-challenged guitarists a robust solution for keeping their axes readily available, while the Stand-top Thingy for iPad turns any mic stand into an electronic sheet music solution. Both items, though simple, are valuable, portable solutions for gigging musicians. I'm confident they'll be very well received."

The Goby Labs Thingy Series are slated available now. MSRP for each product is as follows:

About Goby Labs

Working from a dormant volcano off the coast of Venice Beach, California, Goby Labs is a developer and manufacturer of the world's most innovative and comprehensive line of music accessory products. These products-formed with the goal of delivering superior instrument care and performance accessories at prices even starving musicians can afford-reflect fresh thinking in their function, design, and branding to deliver on the promise of exceptional quality and value. Simplicity, innovation, and liberal use of world-class componentry are hallmarks of the Goby Labs design ethos. Goby Labs products are distributed worldwide by Buena Park, CA-based Hosa Technology.

www.gobylabs.com

Buena Park, CA - April 2013... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the promotion of Kyle Lassegard to the position of Web Marketing Manager. With a background that encompasses the past two years overseeing Hosa's marketing communications activities, Lassegard is also well versed in studio recording, information technology, and sales-making him an ideal fit for this newly created position. He will continue to be stationed at Hosa's headquarters in Buena Park. Lassegard‘s new position commenced January 2013.

As Hosa Technology‘s new Web Marketing Manager, Lassegard oversees a number of crucial and highly visible operations for the company. He now develops and executes all online marketing plans and programs, including website development and utilization-coordinating Hosa's online marketing efforts with the company's print and other traditional marketing programs. This involves directing the company's graphic artists, writers, and web developers in all aspects of Hosa's website. Similarly, Lassegard assists the company's sales management in working with its strategic partners to ensure Hosa's brands are fully and properly represented on their websites. In collaboration with marketing management, Lassegard plans and oversees those advertising and promotion activities that are specifically linked to the company's web presence and he communicates with outside advertising agencies on all ongoing promotional campaigns, traditional as well as online, including assistance with ad contracts and placement.

Lassegard's background covers a wide range of experiences that make him ideally suited to his new position at Hosa. He served as an IT Specialist at Torrance, CA-based Medical IT Solutions. In that position, he set up and maintained all client systems, including servers, networks, and workstations and worked directly with clients to troubleshoot and resolve technical issues. Prior to this, Lassegard was an Audio & Imaging Specialist at Fortuna Classical Music in San Diego, CA where he performed music and dialogue editing while constructing audio podcasts for advertising campaigns. As a recording engineer, he has produced, recorded, and edited numerous independent artists and performances in preparation for the distribution of online content.

Lassegard commented on his new role with Hosa Technology, "These past few years have been terrific for me. I am very fortunate to have been afforded the opportunity to learn Hosa's business from a variety of perspectives and this experience has prepared me to further assume the responsibilities that entail the company's online initiatives. I have always had a passion for music and audio and, with my interest in web technology and its potential for online marketing, I feel as though this opportunity represents the best of both worlds. I look forward to further contributing to Hosa's continuing growth."

Jonathan Pusey, Hosa Technology's Vice President of Sales and Marketing, echoed Lassegard's enthusiasm. "From day one, Kyle has demonstrated a unique combination of marketing savvy and enthusiasm that is contagious," says Pusey. "Kyle is a self-starter who knows how to take the ball and run with it. He's already contributed to this company's growth in numerous ways and I'm absolutely confident he will excel in this new capacity. All of us at Hosa are very happy to have him as a vital contributor to our team."

Buena Park, CA - April 2013... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and audio/video professional, is pleased to announce the introduction of the PWL-400 Series Power Extension Cords. Equipped with IEC C14 to IEC C13 connectors, the PWL-400 is the ideal accessory for daisy-chaining multiple units off a single power receptacle or for extending the reach of a power cord. The new Hosa PWL-400 is the perfect complement to lighting effects, guitar amplifiers, audio interfaces, wireless audio receivers, and similar equipment.

Many types of equipment-such as lighting effects units used by DJ's and Houses of Worship-are outfitted with both IEC In and Out jacks for the purpose of daisy-chaining these devices off a single power outlet. Long length cables on stage frequently create an unsightly mess, but the PWL-400 extension cord eliminates this situation. This cable is designed to connect an electrical device equipped with a C13 outlet to one with a C14 inlet. With extension cord lengths as short as 1.5 feet, a stack of lighting effects, for example, can be daisy-chained together, with all cables safely out of view.

Most devices commonly used in our industry-from lighting to audio to data-require an IEC C13 power connector. When the cable supplied by the equipment manufacturer is simply too short to reach the wall outlet, the new Hosa PWL-400 extension cord provides the valuable extra length necessary to reach it-without having to sacrifice the equipment's preferred placement. A guitarist, for example, may find the ideal placement for his amplifier to be short of reaching the wall receptacle. By connecting the Hosa PWL-400 into the IEC connector on the back of the amplifier, the power cord supplied with the amplifier can now be connected into the PWL-400 and from there, into the wall.

Hosa's new PWL-400 Series Power Extension Cords utilize 14 AWG (American Wire Gauge) Oxygen-Free Copper (OFC) conductors for increased current flow-ensuring optimum performance for the connected equipment. Additionally, these power extension cords incorporate a black PVC (Polyvinyl chloride) jacket for durability and low on-stage visibility.

Jose Gonzalez, Hosa Technology's Product Manager, commented on the new PWL-400 Power Extension Cord. "The new PWL-400 is one of those items no DJ, electronic musician, audio, or lighting professional should be without. With the cord's ability to be used both for daisy-chaining multiple devices together or for extending the reach of an individual unit, the new PWL-400 Power Extension Cords are ideal for a wide range of professional stage applications. For those professionals working in the music, sound, and lighting segments of our industry, the PWL-400 is a ‘must have' accessory item."

The new Hosa Technology PWL-400 Series Power Extension Cords are available now. MSRP pricing is as follows:

Buena Park, CA - March 2013... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that it has reached an agreement with Metro-Marketing to represent Hosa and its distributed product lines throughout Europe and Western Asia. The new agreement is expected to provide music and audio-visual professionals throughout these regions far greater access to Hosa's highly regarded product offerings. Metro-Marketing's relationship with Hosa commenced January 2013.

With offices in Paris, France and Santa Barbara, CA, Metro-Marketing specializes in technology products for the Musical Instrument and Professional Audio markets. With 20 years of MI/Pro Audio sales management expertise, the company takes pride in its ability to provide its clients with a 21st-century international sales and marketing management paradigm designed to address a manufacturer's increasing need to reduce overhead while maintaining top-tier sales performance.

Christopher Zerbe, Metro-Marketing's Director of Sales & Marketing, commented on the new agreement with Hosa Technology. "It is an honor to contract with one of the industry's most recognized and respected brands to expand their international sales efforts," says Zerbe. "Hosa's long-standing legacy is known worldwide. Their team is top-notch and Metro-Marketing greatly looks forward to a fruitful, ongoing partnership."

Jonathan Pusey, Hosa Technology's Vice President of Sales and Marketing, echoed Zerbe's enthusiasm for the new relationship between the two companies, "Metro-Marketing is the recognized leader throughout its territories and we are proud to have them join our efforts. By adding this performance-proven partner to our international sales efforts, Hosa has a tremendous opportunity to further extend our global reach. I believe the European and Western Asian markets are ripe with opportunity for everyone involved and look forward to a long and prosperous business relationship with the company."

To learn more about Metro-Marketing, visit the company online at www.metro-marketing.net.

Buena Park, CA - March 2013... Goby Labs, dedicated to bold innovation in the areas of musical instrument accessory products, is pleased to announce the introduction of the GBU-300 Universal Guitar Stand. The new GBU-300 Universal Guitar Stand is the result of painstaking research with real guitarists-we checked their fingers for calluses-to determine the features they must see in a stand before allowing it the honor of holding their most important musical treasure. Featuring adjustable leg and body supports and over-molded rubber contact surfaces among its most notable characteristics, this new Universal Guitar Stand exhibits robust metal construction and is designed to travel well.

The new Goby Labs GBU-300 Universal Guitar Stand features over-molded rubber surfaces designed to prevent abrasion to one's guitar and protect the neck. This thoughtful attribute is specifically engineered to protect the guitar's finish and marks a dramatic improvement over neoprene foam, which is commonly used for those points that make contact with the instrument.

The GBU-300 Universal Guitar Stand provides full-cradle guitar retention. This innovative guitar stand incorporates a lock-open/spring-closed mechanism that provides the choice of quick access needed during performances and full security during storage plus an easy-to-use, dynamic head catch, which slides vertically to accommodate guitars of various lengths. The stand's adjustable height accommodates most guitars and, with its thoughtfully designed body support, alleviates neck pull. Equally important, the stand's seemingly simple, yet sophisticated design is extremely robust and assures superior field serviceability. With quality metal construction, the stand collapses easily for both storage and travel.

Like most evil geniuses, the creative minds of Goby Labs prefer to remain in mystery and seclusion. Instead, they turn to Hosa Technology's Vice President of Sales and Marketing, Jonathan Pusey, for all public statements. Pusey commented on the new Goby Labs GBU-300 Universal Guitar Stand, "Goby Labs' new Universal Guitar Stand is among the finest inventions yet from those engineering madmen, from whom we prefer to shield the public. With a wealth of innovative features-from its over-molded rubber head-catch with push-button, spring-closed mechanism, which keeps a guitar safely upright without putting stress on its neck, to its body supports that cradle an instrument as safely and securely as a new pair of leather pants cradle one's buttocks-the new GBU-300 represents cutting-edge design that differentiates it from the many cookie-cutter style stands found elsewhere on the market. I'm absolutely confident guitarists everywhere will find much to like about this new guitar stand."

The Goby Labs GBU-300 Universal Guitar Stand is available now. The product's MSRP is $65.95.

About Goby Labs

Working from a dormant volcano off the coast of Venice Beach, California, Goby Labs is a developer and manufacturer of the world's most innovative and comprehensive line of music accessory products. These products-formed with the goal of delivering superior instrument care and performance accessories at prices even starving musicians can afford-reflect fresh thinking in their function, design, and branding to deliver on the promise of exceptional quality and value. Simplicity, innovation, and liberal use of world-class componentry are hallmarks of the Goby Labs design ethos. Goby Labs products are distributed worldwide by Buena Park, CA-based Hosa Technology.

www.gobylabs.com

Buena Park, CA - February 2013... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that it has reached an agreement with Italo Trading to represent Hosa and its distributed product lines throughout Latin America. The new agreement-reached in January 2013-is expected to provide music and audio-visual professionals throughout this vital region far greater access to Hosa's highly regarded product offerings.

Headquartered in Miami, FL and Porto Alegre, Brazil, Italo Trading has a comprehensive background that is firmly entrenched in the business of promoting Musical Instrument and Professional Audio technology and products. The company's history in the world of pro audio has helped ensure lasting relationships with quality customers. Italo Trading takes pride in its ability to assist manufacturers, distributors, and retailers in making decisions that will lead to success.

Daniel Salomao, President of Italo Trading, reflected on his company's recent representation deal with Hosa Technology, "Hosa has an extensive group of products and the company's reputation in the industry is stellar. I am delighted to be tasked with representing the company throughout Latin America. There is a wealth of opportunity throughout this region and I am confident our new agreement will prove mutually beneficial for both companies."

Jonathan Pusey, Hosa Technology's Vice President of Sales and Marketing, is equally enthusiastic about the new relationship between the two companies. "All of us at Hosa are looking forward to developing a long and productive relationship with Italo Trading," says Pusey. "The company has an excellent reputation and I am certain this agreement represents yet another major step forward as we work to extend Hosa's global reach. I believe this is a win-win deal for both companies."

To learn more about Italo Trading, visit the company online at www.italotrading.com.

Buena Park, CA - February 2013... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and audio/video professional, is pleased to announce the company is now shipping the USB-200FB Series High Speed USB Cables with Pivoting A Connector. Ideal for DJ's, musicians, and audio professionals who find themselves having to make connections to an elevated laptop computer and related equipment in cramped quarters, the USB-200FB USB cables offer a unique pivoting connector designed to conserve valuable space in tight surroundings.

Available in 3-, 6-, and 10-foot lengths (USB-203FB, USB-206FB, and USB-210FB), the new USB-200FB USB cables feature a pivoting Type A connector-the end that typically connects to a computer-that can be set to either straight or right angle positions. This enables one to use the cable in its straight orientation when space permits and in a right angle position in cramped quarters. In its right angle position, the computer would typically be placed on an elevated laptop stand (so the cable can hang off the side) or at the edge of the work surface. For DJ's, whose production rig commonly consists of a laptop computer, mixer, turntables, and a digital controller, the new USB-200FB USB cables can be a valuable means of making connections in an environment where space is frequently limited.

To ensure interoperability with a wide range of USB peripherals, the new Hosa USB-200FB USB cables are fully compliant with the USB 2.0 serial bus interface standard and are backward compatible with the USB 1.1 standard. Equally notable, these cables support burst data transfer rates up to 480 Mbps. These cables are an excellent choice for connecting an audio interface, USB microphone or instrument, or most computer peripherals to a PC.

Jose Gonzalez, Hosa Technology's Product Manager, commented on the new USB-200FB USB Series cables, "The new Hosa USB-200FB USB cables provide DJ's, musicians, and others with a valuable means of making equipment connections in the cramped spaces they frequently find themselves working in. At Hosa, we've been providing the cables musicians and audio pros require for over two decades, and these new USB products address a common challenge we've all encountered at one time or another. All three cable lengths feature our unique connector pivot design, exhibit superior workmanship throughout, and carry pricing that is comparable to most common USB cables lacking these features. I'm certain these new USB cables will be well received by our industry."

The new Hosa Technology USB-200FB USB Series cables are available now. MSRP pricing is as follows: 

Buena Park, CA - January 2013... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that Asia Pacific Music Marketing (APMM), its recently acquired representation for the Asia Pacific region, has been given responsibility for additional territories based upon its exceptional performance. The company, which commenced representing Hosa Technology in June 2012 throughout East and Southeast Asia (minus Japan), did such an exceptional job that Hosa has now expanded APMM's reach to include Australia and Oceania (a region centered on the islands of the tropical Pacific Ocean).

With offices in Hong Kong, Australia, and the USA, Asia Pacific Music Marketing is an international manufacturers' representative firm, specializing in the music products industry. APMM represents manufacturers of musical instruments, professional audio, music software, sound recording, broadcast, and music technology products.

Michael Adams, APMM's US-based company Director, reflected on the company's recent change of responsibilities for Hosa, "Roy [Adams, co-director of APMM] and I are delighted to be working with Hosa Technology. This is a brand that has been on our radar for many years and we are eager to help Hosa fulfill its potential throughout the Asia Pacific region. The quality of manufacturing and the breadth of the product range within Hosa Technology is just stunning. We believe that Hosa and their related products (Beatport co-branded products, CAIG, Goby Labs, Mogan Microphones, and Zaolla Silverline) will become an integral part of our business and also the distributors that we align with this brand. We are extremely pleased to be expanding our relationship with Hosa."

Jonathan Pusey, Hosa Technology's Vice President of Sales and Marketing, is equally enthusiastic about the expansion of APMM's role. "Hosa Technology had been looking for a performance-proven partner for this all-important territory to provide the reach and knowledge required to service our extensive product lines," states Pusey, "and APMM delivered the goods in a big way. Expanding APMM's territory means Hosa Technology now has the capability-thanks to their extensive knowledge of these regions-to successfully penetrate these vitally important markets, now including Australia and Oceania. We are delighted to be working with the entire APMM team."

To learn more about Asia Pacific Music Marketing, visit the company online at www.asiapacificmusic.com.au.

Available in 3-, 6-, and 10-foot lengths (USB-203FB, USB-206FB, and USB-210FB), the new USB-200FB USB cables feature a pivoting Type A connector-the end that typically connects to a computer-that can be set to either straight or right angle positions. This enables one to use the cable in its straight orientation when space permits and in a right angle position in cramped quarters. In its right angle position, the computer would typically be placed on an elevated laptop stand (so the cable can hang off the side) or at the edge of the work surface. For DJ's, whose production rig commonly consists of a laptop computer, mixer, turntables, and a digital controller, the new USB-200FB USB cables can be a valuable means of making connections in an environment where space is frequently limited.

To ensure interoperability with a wide range of USB peripherals, the new Hosa USB-200FB USB cables are fully compliant with the USB 2.0 serial bus interface standard and are backward compatible with the USB 1.1 standard. Equally notable, these cables support burst data transfer rates up to 480 Mbps. These cables are an excellent choice for connecting an audio interface, USB microphone or instrument, or most computer peripherals to a PC.

Jose Gonzalez, Hosa Technology's Product Manager, commented on the new USB-200FB USB Series cables, "The new Hosa USB-200FB USB cables provide DJ's, musicians, and others with a valuable means of making equipment connections in the cramped spaces they frequently find themselves working in. At Hosa, we've been providing the cables musicians and audio pros require for over two decades, and these new USB products address a common challenge we've all encountered at one time or another. All three cable lengths feature our unique connector pivot design, exhibit superior workmanship throughout, and carry pricing that is comparable to most common USB cables lacking these features. I'm certain these new USB cables will be well received by our industry."

The new Hosa Technology USB-200FB USB Series cables are expected to become available in January 2013. MSRP pricing is as follows: 

Buena Park, CA - August 2012... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and distributor of Goby Labs instrument care and accessory products, is pleased to announce the Goby Labs stands and accessories for musicians are now shipping. Incorporating ‘ruggedized' metal construction designed for years of use, Goby Labs' new product line includes two microphone stands, a keyboard stand, a guitar stand, and a Tablet Frame for iPad®-all designed to aid musicians with everyday performing and rehearsal tasks.

World-class design and superior build quality are hallmarks of the new Goby Labs stands. Designed in the U.S. after extensive interviews with musicians from a wide range of performance and studio environments, these stands feature robust metal construction and components designed and manufactured exclusively for Goby Labs stands.

Microphone and Short Microphone Stands with Boom

Featuring die-cast components, including thick-walled, zinc alloy handles and metal-on-metal threaded components, the GBM-300 Mic Stand with Boom and the GBD-300 Short Mic Stand with Boom re-define durability. The center-mass boom design features a mid-point, all-metal, locking grip for enhanced boom balance and an easy-to-turn pivot lock with integrated cord retention. The metal base incorporates a ‘stomp tube' that enables it to be stood upon without bending the legs or breaking the stand. These stands also feature an ultra-heavy, center-locking, vertical handle for added stability and the appearance of clean lines on stage.

X-Frame Keyboard Stand

The Goby Labs GBK-300 X-Frame Keyboard Stand features high-strength geometry, including Z-shaped down tubes that form a truss shape to withstand greater vertical pressure. For added stability, the truss form ends directly under the keyboard edge-where the performer applies most of his or her weight. The GBK-300's tube construction is 40% stronger than conventional boxed-steel designs.  Stamped bearing surfaces are spot welded to the frame and the stand is assembled with bolts and nuts rather than rivets or clamps for durability and field serviceability. The stand utilizes an easy-pull, fully locking adjustment system, has self-leveling feet for uneven floors, and cord retention for most commonly used cables.

A-Frame Guitar Stand

The Goby Labs GBA-300 A-Frame Guitar Stand offers the modern guitarist a durable, rock-solid means of securely holding one's valuable instruments. The GBA-300 A-Frame stand utilizes a fully locking open- and closed-position leg engagement. With a stance that is 60 mm longer than that of most competing products-thus reducing the chance of tipping-this stand features a large diameter, 8 mm, mandrel bent steel rod frame. The stand fits dreadnaught acoustic through most electric guitars and features over-molded, metal-core, rubber feet for exceptional stability.

The GBX-300 Tablet Frame for iPad

Featuring universal iPad compatibility (1^st, 2^nd, and 3^rd generation), the GBX-300 Tablet Frame for iPad featuring ‘frame-change' technology holds any iPad on all four sides for extra security. With its patent-pending pole lock that facilitates support on mic stands, music stands, and other tubular surfaces, the system features a counter-locking arm that engages as the clamp is tightened on a pole-forming a closed loop around the pole for added strength. This innovative design applies more force to the pole as opposed to open-sided designs. The GBX-300 Tablet Frame is a great tool for electronic sheet music, lyric support, and performance notes. Low-cost frame-change kits will be made available for new tablets so the Tablet Frame hardware will never become obsolete.

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, commented on the new Goby Labs stands, "The moment you see these stands, it becomes clear that not only are these the most rugged, durable stands widely available, their cutting-edge design inspires confidence that one's instrument, microphone, or iPad will be held securely. With full-metal construction and components that are manufactured specifically for these products, Goby Labs stands represent the state-of-the-art when it comes to products of this nature. I'm confident many musicians, vocalists, and others will be very impressed."

The Goby Labs stands are in stock and available now. MSRP is as follows:

Buena Park, CA - August 2012... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that a significant upgrade of the company's popular Elite Series microphone cables is now shipping. Available with Neutrik XX-Series connectors plus a new nylon webbing over the cable's PVC jacket, the Elite Series takes advantage of the latest technological advances and state-of-the-art manufacturing processes to deliver performance attributes that are every bit on par-if not superior to-more costly boutique cables.

Available in both Lo-Z (XLR3F to XLR3M) and Hi-Z (XLR3F to ¼ inch TS) configurations, the cable used in the Hosa Elite Series is a vitally important contributor to overall audio performance. These cables use 20 AWG Oxygen-Free Copper (OFC) conductors that reduce resistance in order to facilitate maximum signal transfer. Polyethylene dielectrics reduce capacitance for crystal-clear high-frequency transmission while conductive PVC reduces handling noise. Further, a 95% OFC braided shield is employed for noise-free signal transmission. Take all this and complete it with nylon webbing over the cable's PVC jacket, which is cut- and abrasion-resistant for a lifetime of trouble-free use, and the end result is a cable audio professionals can place their trust in.

A clean, reliable connection to one's mic preamplifier or console input is of paramount concern for any audio engineer or recording enthusiast, and the Hosa Elite Series microphone cable cuts no corners in this regard. The Neutrik XX-Series connectors employ gold-plated contacts for corrosion resistance and superior signal transfer and utilize a zinc die-cast housing for rock-solid reliability. With a polyurethane gland to prevent cable kinking for longer cable life and chuck-type strain relief for maximum cable retention combined with a sleek, ergonomic design for easy handling, these connectors deliver the ideal blend of performance and long-term reliability.

Jonathan Pusey, Hosa Technology's Vice President of Sales and Marketing, commented on the second-generation Elite Series microphone cables. "These second generation Elite Series cables offer exceptional audio performance and have been field tested for maximum reliability," said Pusey. "With a rich feature set and a highly competitive price, we are extremely optimistic that this product line will find favor with a wide range of customers. The Elite Series has always been an exceptional product and now, with the addition of Neutrik connectors and abrasion-resistant nylon webbing for a lifetime of dynamic, noise-free sound quality, I'm confident these mic cables offer the best possible combination of performance and value."

The Hosa Elite Series microphone cables are available in lengths from 3 to 100 feet and carry MSRP pricing that ranges from $42.75 - $203.55. The Elite Series is in stock and available now.

Buena Park, CA - July 2012... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to introduce a significant upgrade of the company's popular Elite Series guitar cables is now shipping. Available with Neutrik X-Series straight and right-angle plugs plus a new nylon webbing over the cable's PVC jacket, the Elite Series takes advantage of the latest technological advances and state-of-the-art manufacturing processes to deliver performance attributes that are every bit on par-if not superior to-more costly boutique cables.

A clean, reliable connection to one's signal processing and amplification chain is of paramount concern for any guitarist or bassist and the Hosa Elite Series guitar cable makes this a top priority. The Neutrik X-Series connectors employ precision machined, one-piece contacts designed to provide both signal integrity and structural rigidity. The connectors feature gold-plated contacts for corrosion resistance and superior signal transfer and utilize a zinc die-cast housing for rock-solid reliability. With a polyurethane gland to prevent cable kinking for longer cable life and chuck-type strain relief for maximum cable retention combined with a sleek, ergonomic design for easy handling, these connectors deliver the ideal blend of performance and long-term reliability.

Of course, the cable's quality is an equally important contributor to overall audio performance and here, too, the Hosa Elite Series guitar cable excels. These cables use 20 AWG Oxygen-Free Copper (OFC) conductors that reduce resistance in order to facilitate maximum signal transfer. Polyethylene dielectrics reduce capacitance for crystal-clear high-frequency transmission while conductive PVC reduces handling noise. Further, a 95% OFC braided shield is employed for noise-free signal transmission. Take all this and complete it with nylon webbing over the cable's PVC jacket, which is cut- and abrasion-resistant for a lifetime of trouble-free use, and the end result is a cable musicians can place their trust in.

Jonathan Pusey, Hosa Technology's Vice President of Sales and Marketing, commented on the second generation Elite Series guitar cable. "We spared no expense in the development of this cable and the enhancements made to this line are significant," said Pusey. "With a rich feature set and a highly competitive price, we are extremely proud of this product line. The Elite Series has always been an exceptional product and now, with the addition of Neutrik connectors and abrasion-resistant nylon webbing for a lifetime of dynamic, noise-free sound quality, I'm confident guitarists everywhere will find much to like."

Hosa Technology's Elite Series cables range in price from an MSRP of $44.10 (for a 5-foot length straight to same) through $85.65 (for a 25-foot straight to right angle model). These cables are also available in 6-inch, 1-foot, and 1.5-foot patch cord lengths, with MSRP pricing ranging from $38.85 - $40.95. The Elite Series is in stock and available now.

Buena Park, CA - May 2012... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the introduction of the new Beatport DJ Series product line. Designed to meet the requirements of every DJ-from those who aspire to the craft to both mobile and club artists-these new products feature premium materials, world-class workmanship, and enable Hosa Technology to serve as the one-stop-shop solution for DJ's seeking to address connectivity issues with their equipment.

Beatport, the most trusted, respected, and authoritative brand in the DJ market, identified Hosa Technology as the go-to brand for a new partnership. As the number one resource for music, artists, record labels, industry trends, and culture in the world of electronic dance music, the new Hosa - Beatport partnership enables both companies to broaden their reach into the ever-expanding DJ ecosystem while offering DJ's of all levels connectivity solutions optimized for their applications.

For years DJ's have connected their gear with cables made for consumer electronics. Hosa Technology's Beatport DJ Series products are specifically designed and manufactured for DJ's and, as a result, are built to withstand the punishment that gear typically encounters as it's moved from one location to the next. The Beatport DJ Series consists of road-worthy products with a unique look-giving DJ's a reliable connectivity solution while keeping visual focus on their workstation.

The Beatport DJ Series product line consists of seven products, including Hi-Speed USB Cables (Flex A to Type B) in 3- and 10-foot lengths, a USB 2.0 four-port Hub, Stereo Interconnects (Dual RCA to Same) in 3- and 10-foot lengths, and Balanced Interconnects (1/4 inch TRS to Same) in 3- and 10-foot lengths.

Beatport DJ Series USB Cables are commonly used to connect a digital DJ's laptop to a DJ interface (Serato, Traktor, etc.) or a DJ controller. The Beatport DJ Series Hi-Speed USB Cables employ a unique pivoting Type A connector that keeps the cable out of the way when elevated laptops are used. They support burst data transfer rates up to 480 Mbps, are compliant with the USB 2.0 serial bus interface standard, provide backward compatibility with all USB 1.1 interfaces, and are jacketed in the distinctive Beatport green for easy cable-type identification.

The Beatport DJ Series Stereo RCA Interconnects are typically used to connect the audio I/O of DJ mixers, turntables, CDJs, and select DJ controllers. The balanced 1/4 inch Interconnects (TRS) are used to connect the output of audio interfaces and select DJ mixers to studio monitors. These analog interconnect products feature proprietary Rean® connectors by Neutrik AG. Connectors employ gold-plated contacts for superior signal transfer, zinc die-cast housing for rock-solid reliability, an attractive quadrangle design for ergonomic handling in tight jack spaces, chuck-type strain relief for maximum cable retention, and rubber boot kink protection for long cable life. Cables employ 24 AWG Oxygen-Free Copper (OFC) conductors for enhanced signal clarity and 90% OFC spiral shields for a higher signal to noise ratio.  TRS cables are jacketed in the distinctive Beatport blue while RCA-type cables are white.

The Beatport DJ Series USB 2.0 Hubs are used to connect multiple devices such as external hard drives and DJ controllers to a single computer USB port. They are powered via USB and are compact enough to work and travel with a DJ rig. This USB 2.0 four-port Hub provides backward compatibility with all USB 1.1 interfaces and meets USB 2.0 specifications for data transfer rates up to 480 Mbps.

Richard Ngo-Tran, Director of Business Development at Beatport, commented on the new Hosa Technology - Beatport partnership, "Beatport has built a brand that nurtures and cultivates the DJ/producer culture and, so, we're always looking for opportunities to advance this dynamic movement. By partnering with an industry-leading brand like Hosa, we're able to further extend our reach to the DJ community."

Jonathan Pusey, Hosa Technology's Vice President of Sales and Marketing, shares Ngo-Tran's enthusiasm. "During the past 3-5 years, the DJ segment has been the fastest and most stable growth category in all of MI," notes Pusey. "Beatport currently services 2.2 million DJs, 15,000 record labels, and has access to more than a billion fans. With these types of numbers and the growing acceptance of the performing DJ, we believe the time is ripe to further our involvement in this segment of the music market. With our new Hosa - Beatport partnership and the resulting Beatport DJ Series product line, I'm confident we can make a significant contribution to the DJ community by providing superior connectivity products that properly address the unique requirements of this market segment."

The new Beatport DJ Series product line is available to ship now. MSRP pricing ranges from $14.95 for the BUF-203 Hi-Speed USB Cable to $44.95 for the BRR-010X2 Stereo Interconnect.

Buena Park, CA - April 2012... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and audio/video professional, is pleased to announce the introduction of the CBT-500 Cable Tester. Designed to quickly and easily check a variety of cable types, the new CBT-500 Cable Tester enables one to verify the integrity of a cable before interconnecting equipment. The CBT-500 makes an invaluable addition to one's ‘tools of the trade' and is ideal for use when preparing for a concert, a studio recording session, or an installation as well as checking cables afterwards in order to ensure working operation the next time.

The new CBT-500 Cable Tester makes testing a wide range of cables commonly encountered in the music / pro audio environment a snap. The compact, handheld unit is capable of testing the following cable terminations:

• XLR (3-pin and 5-pin)
• Balanced and unbalanced phone (standard guitar-type cable)
• Phono (RCA)
• speakON® (with support for 2-pole, 4-pole, and 8-pole connectors)
• DIN (multi-pin, including 5-pin DIN commonly used for MIDI equipment)
• Ethernet (RJ-45)
• USB Type A to Type B (standard USB to the square USB connector found   on most audio interfaces)

In addition to providing the necessary connectors to test the various cable types, the Hosa CBT-500 Cable Tester is also easy to use, consisting of a front panel rotary knob and two rows of 8 LEDs-one row amber colored, the other row green. These LED's facilitate easy checking of the individual pins found in any of the supported cable types. The rotary knob enables one to switch from one pin to the next. As an example, by connecting both ends of an XLR cable to the unit, one can systematically check pin 1 to pin 1, pin 2 to pin 2, and pin 3 to pin 3. If both LEDs illuminate, the connection is passing signal. If not, the connection is broken.

The new CBT-500 is also equipped with removable leads-commonly referred to as test probes-to verify the continuity of additional connectors and jacks. This capability is particularly convenient when making cable repairs, as it enables one to check the actual replacement connector.

The Hosa CBT-500 Cable Tester is constructed of metal to withstand field abuse and operates with a standard 9-volt battery (included). The device also provides a battery check function to ensure proper working condition prior to use.

Jose Gonzalez, Hosa Technology's Product Manager, commented on the new CBT-500 Cable Tester, "The CBT-500 is an incredibly versatile and capable tool that no electronic musician or audio professional should be without. With support for most connector types that one is likely to encounter, this rugged, handheld tester makes it easy to know whether a particular cable or connector will pass signal-before it becomes a problem in the field. With the included test probes, continuity testing of additional connectors, jacks, or bare wire is equally quick and easy. I'm confident our new cable tester will help people avoid signal transmission failures in their work."

The new Hosa CBT-500 Cable Tester carries an MSRP of $69.95. The unit is expected to be available May 2012.

Buena Park, CA - April 2012... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to introduce a significant upgrade of the company's popular Elite Series microphone cables. Now available with Neutrik XX-Series connectors plus a new nylon webbing over the cable's PVC jacket, the Elite Series takes advantage of the latest technological advances and state-of-the-art manufacturing processes to deliver performance attributes that are every bit on par-if not superior to-more costly boutique cables.

Available in both Lo-Z (XLR3F to XLR3M) and Hi-Z (XLR3F to ¼ inch TS) configurations, the cable used in the Hosa Elite Series is a vitally important contributor to overall audio performance. These cables use 20 AWG Oxygen-Free Copper (OFC) conductors that reduce resistance in order to facilitate maximum signal transfer. Polyethylene dielectrics reduce capacitance for crystal-clear high-frequency transmission while conductive PVC reduces handling noise. Further, a 95% OFC braided shield is employed for noise-free signal transmission. Take all this and complete it with nylon webbing over the cable's PVC jacket, which is cut- and abrasion-resistant for a lifetime of trouble-free use, and the end result is a cable audio professionals can place their trust in.

A clean, reliable connection to one's mic preamplifier or console input is of paramount concern for any audio engineer or recording enthusiast, and the Hosa Elite Series microphone cable cuts no corners in this regard. The Neutrik XX-Series connectors employ gold-plated contacts for corrosion resistance and superior signal transfer and utilize a zinc die-cast housing for rock-solid reliability. With a polyurethane gland to prevent cable kinking for longer cable life and chuck-type strain relief for maximum cable retention combined with a sleek, ergonomic design for easy handling, these connectors deliver the ideal blend of performance and long-term reliability.

Jonathan Pusey, Hosa Technology's Vice President of Sales and Marketing, commented on the second-generation Elite Series microphone cables. "These second generation Elite Series cables offer exceptional audio performance and have been field tested for maximum reliability," said Pusey. "With a rich feature set and a highly competitive price, we are extremely optimistic that this product line will find favor with a wide range of customers. The Elite Series has always been an exceptional product and now, with the addition of Neutrik connectors and abrasion-resistant nylon webbing for a lifetime of dynamic, noise-free sound quality, I'm confident these mic cables offer the best possible combination of performance and value."

The Hosa Elite Series microphone cables are available in lengths from 3 to 100 feet and carry MSRP pricing that ranges from $42.75 - $203.55. The Elite Series is slated to become available late Q2, 2012.

Buena Park, CA - April 2012... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to introduce a significant upgrade of the company's popular Elite Series guitar cables. Now available with Neutrik X-Series straight and right-angle plugs plus a new nylon webbing over the cable's PVC jacket, the Elite Series takes advantage of the latest technological advances and state-of-the-art manufacturing processes to deliver performance attributes that are every bit on par-if not superior to-more costly boutique cables.

A clean, reliable connection to one's signal processing and amplification chain is of paramount concern for any guitarist or bassist and the Hosa Elite Series guitar cable makes this a top priority. The Neutrik X-Series connectors employ precision machined, one-piece contacts designed to provide both signal integrity and structural rigidity. The connectors feature gold-plated contacts for corrosion resistance and superior signal transfer and utilize a zinc die-cast housing for rock-solid reliability. With a polyurethane gland to prevent cable kinking for longer cable life and chuck-type strain relief for maximum cable retention combined with a sleek, ergonomic design for easy handling, these connectors deliver the ideal blend of performance and long-term reliability.

Of course, the cable's quality is an equally important contributor to overall audio performance and here, too, the Hosa Elite Series guitar cable excels. These cables use 20 AWG Oxygen-Free Copper (OFC) conductors that reduce resistance in order to facilitate maximum signal transfer. Polyethylene dielectrics reduce capacitance for crystal-clear high-frequency transmission while conductive PVC reduces handling noise. Further, a 95% OFC braided shield is employed for noise-free signal transmission. Take all this and complete it with nylon webbing over the cable's PVC jacket, which is cut- and abrasion-resistant for a lifetime of trouble-free use, and the end result is a cable musicians can place their trust in.

Jonathan Pusey, Hosa Technology's Vice President of Sales and Marketing, commented on the second generation Elite Series guitar cable. "We spared no expense in the development of this cable and the enhancements made to this line are significant," said Pusey. "With a rich feature set and a highly competitive price, we are extremely proud of this product line. The Elite Series has always been an exceptional product and now, with the addition of Neutrik connectors and abrasion-resistant nylon webbing for a lifetime of dynamic, noise-free sound quality, I'm confident guitarists everywhere will find much to like."

Hosa Technology's Elite Series cables range in price from an MSRP of $44.10 (for a 5-foot length straight to same) through $85.65 (for a 25-foot straight to right angle model). These cables are also available in 6-inch, 1-foot, and 1.5-foot patch cord lengths, with MSRP pricing ranging from $38.85 - $40.95. The Elite Series is slated to become available late Q2, 2012.

Buena Park, CA - March 2012... Hosa Technology, the leading innovator of analog and digital connectivity solutions for musicians and audio professionals, is pleased to announce the promotion of Jonathan Pusey to the newly created position of Vice President of Sales and Marketing. Pusey's appointment is intended to help guide the company as it transitions to its next generation of leadership. His appointment took effect in January 2012. Pusey will be stationed at the company's headquarters in Buena Park, CA.

In his new position, Pusey will be responsible for planning and directing the marketing of the organization's products, sales, and services by performing a variety of duties in conjunction with other management staff. These responsibilities will involve establishing strategic marketing plans to achieve corporate sales objectives, developing and executing the company's marketing plans and programs-both short and long range-in support of the organizations' sales and revenue objectives, directing and coordinating the activities of manufacturers' representatives and distributors both domestically and internationally, fostering and maintaining business relationships with key industry personnel and strategic partners, and ensuring a consistent corporate image throughout all product lines, promotional materials, and events.

Pusey is a seasoned sales and marketing professional with an extensive company background. During the past six years, his duties have grown exponentially and, in the process, these experiences have prepared him for the responsibilities of his new position. Starting in 2006 as an Inside Sales Representative, Pusey impressed upper management with his propensity for detail and organization. One year later, he was promoted to the position of National Marketing Manager, where he was responsible for guiding the company's brand image and the message put forth to the public-a position in which he excelled. In January 2010, Pusey was promoted to Director of Sales and Marketing where he continued to expand the company's image while taking a direct role in its sales operations.  With this latest promotion to Vice President of Sales and Marketing, Pusey now spearheads the company's sales and marketing efforts on a global scale.

"Over the years," states Pusey, "Hosa has provided me with so many incredible career opportunities. This company has a very diverse range of products and it's this variety that I find so appealing. I've been fortunate to learn not only the ins and outs of cables and connectors, but to be an active participant in the development and marketing of a wide range of products that now encompass everything from cables to instrument care products, stands for musicians, microphones, and more. During my time with Hosa, I've learned how the sales and marketing channels must complement and reinforce one another in order to ensure maximum effectiveness. I'm honored to have the opportunity to help guide our company as we move forward."

Mayumi Martinez, Chief Executive Officer at Hosa Technology, echoes Pusey's enthusiasm. "Jonathan brings a wealth of experience that, I'm certain, will prove invaluable as the company transitions to a new generation of leadership," said Martinez. "He exhibits a unique ability to view a challenge from the broad perspective and, in the process, formulate a well-conceived response. His first-rate organizational skills and the ability to formulate a thoroughly planned course of action is exactly what any company needs to succeed in today's highly competitive business environment. I have every confidence in his abilities and have no doubt he will make numerous significant contributions to this organization."

Buena Park, CA - February 2012... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and distributor of Goby Labs instrument care and accessory products, is pleased to announce the introduction of a new product line by Goby Labs: stands for musicians. Incorporating ‘ruggedized' metal construction designed for years of use, Goby Labs' new product line includes two microphone stands, a keyboard stand, two guitar stands, and a Tablet Frame for iPad®-all designed to aid musicians with everyday performing and rehearsal tasks.

World-class design and superior build quality are hallmarks of the new Goby Labs stands. Designed in the U.S. after extensive interviews with musicians from a wide range of performance and studio environments, these stands feature robust metal construction and components designed and manufactured exclusively for Goby Labs stands.

Microphone and Short Microphone Stands with Boom

Featuring die-cast components, including thick-walled, zinc alloy handles and metal-on-metal threaded components, the GBM-300 Mic Stand with Boom and the GBD-300 Short Mic Stand with Boom re-define durability. The center-mass boom design features a mid-point, all-metal, locking grip for enhanced boom balance and an easy-to-turn pivot lock with integrated cord retention. The metal base incorporates a ‘stomp tube' that enables it to be stood upon without bending the legs or breaking the stand. These stands also feature an ultra-heavy, center-locking, vertical handle for added stability and the appearance of clean lines on stage.

X-Frame Keyboard Stand

The Goby Labs GBK-300 X-Frame Keyboard Stand features high-strength geometry, including Z-shaped down tubes that form a truss shape to withstand greater vertical pressure. For added stability, the truss form ends directly under the keyboard edge-where the performer applies most of his or her weight. The GBK-300's tube construction is 40% stronger than conventional boxed-steel designs.  Stamped bearing surfaces are spot welded to the frame and the stand is assembled with bolts and nuts rather than rivets or clamps for durability and field serviceability. The stand utilizes an easy-pull, fully locking adjustment system, has self-leveling feet for uneven floors, and cord retention for most commonly used cables.

A-Frame and Universal Guitar Stands

The Goby Labs GBA-300 A-Frame and GBU-300 Universal Guitar Stands offer the modern guitarist two durable, rock-solid means of securely holding one's valuable instruments. The GBA-300 A-Frame stand utilizes a fully locking open- and closed-position leg engagement. With a stance that is 60 mm longer than that of most competing products-thus reducing the chance of tipping-this stand features a large diameter, 8 mm, mandrel bent steel rod frame. The Goby Labs GBU-300 Universal Guitar Stand incorporates a lock-open/spring-closed mechanism for performance and storage respectively, over-molded rubber touch surfaces that prevent abrasion and protect the instrument's finish (compared to neoprene foam found on competing models), and full-cradle guitar retention. The head catch slides vertically to accommodate guitar necks of various lengths and full guitar-body support alleviates pull on the guitar neck. Both models fit dreadnaught acoustic through most electric guitars and feature over-molded, metal-core, rubber feet for exceptional stability.

The GBX-300 Tablet Frame for iPad

Featuring universal iPad compatibility (both 1^st and 2^nd generation), the GBX-300 Tablet Frame for iPad featuring ‘frame-change' technology holds any iPad on all four sides for extra security. With its patent-pending pole lock that facilitates support on mic stands, music stands, and other tubular surfaces, the system features a counter-locking arm that engages as the clamp is tightened on a pole-forming a closed loop around the pole for added strength. This innovative design applies more force to the pole as opposed to open-sided designs. The GBX-300 Tablet Frame is a great tool for electronic sheet music, lyric support, and performance notes. Low-cost frame-change kits will be made available for new tablets so the Tablet Frame hardware will never become obsolete.

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, commented on the new Goby Labs stands, "The moment you see these stands, it becomes clear that not only are these the most rugged, durable stands widely available, their cutting-edge design inspires confidence that one's instrument, microphone, or iPad will be held securely. With full-metal construction and components that are manufactured specifically for these products, Goby Labs stands represent the state-of-the-art when it comes to products of this nature. I'm confident many musicians, vocalists, and others will be very impressed."

The Goby Labs stands are expected to be available Q2 of 2012. MSRP is as follows:

Buena Park, CA - February 2012... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that their new Hosa Pro Speaker Cables are now shipping. Combining first-rate cable for enhanced signal transmission and audio quality, world-class REAN® connectors by Neutrik AG, and class-leading workmanship, the new Hosa Pro Speaker Cables re-define the landscape for professional quality cables at a midline price.

Cable quality is crucial to signal transmission and sound clarity. In this regard, the new Hosa Pro Speaker Cables raise the bar for products in their price range. These outstanding cables feature 14 AWG Oxygen-Free Copper (OFC) conductors for enhanced signal clarity and a black PVC jacket for durability, flexibility, and low visibility on stage.

While most other speaker cables in their price range are limited to ¼ inch TS (tip-sleeve) connectivity, Hosa Pro Speaker Cables are available with REAN Loudspeaker connectors by Neutrik AG, the industry leader in connectivity solutions. With both Loudspeaker and ¼ inch TS connectors available in this product line, users are assured of a superior product with the right connectivity option.

Rean Loudspeaker connectors by Neutrik AG incorporate silver-plated contacts for superior signal transfer, a glass-reinforced housing for rock-solid reliability, a robust, twist-lock mating system for secure connectivity, and chuck-type strain relief for maximum cable retention. The ¼ inch TS connectors include nickel-plated contacts for efficient signal transfer and rugged durability, a zinc die-cast housing for superb reliability, crimp-type strain relief for larger-diameter cable, and rubber boot kink protection to ensure long cable life.

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, commented on the new Hosa Pro Speaker Cables. "Hosa Pro Speaker Cables are engineered to deliver years of rugged, dependable performance," notes Pusey. "By combining REAN connectors by Neutrik AG with world-class manufacturing techniques, these cables deliver unsurpassed performance and value. I'm absolutely confident these cables will be very well received by all who audition them."

Hosa Pro Speaker Cables are available in 3-, 5-, 10-, 25-, 50-, and 100-foot lengths and are now shipping. Configurations include Loudspeaker to Loudspeaker, Loudspeaker to ¼ inch TS, and ¼ inch TS to ¼ inch TS. Pricing ranges from MSRP $14.70 to $167.10. Out of respect for the environment, Hosa's packaging is minimal and recyclable for a greener planet. All products are currently available.

Buena Park, CA - February 2012... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and audio/video professional, is pleased to announce that the Mogan Elite Omni Earset Microphone, the newest addition to the Mogan Microphones brand of subminiature microphones, is now shipping. Designed to deliver full-frequency vocal reproduction for the most discerning presenter, the new Mogan Elite earset microphone is a terrific choice for broadcasters, theatrical performers, church worship leaders, and other professionals seeking exceptional audio performance-both spoken word and vocals- for mission-critical applications.

The heart of this outstanding microphone is its capsule. The Mogan Elite earset microphone boasts a moisture-resistant, 2.5 mm Omni-directional capsule with -45 dB nominal sensitivity that is designed to be positioned farther from one's mouth. Delivering full-frequency audio performance (20 Hz - 20 kHz) and high gain before feedback, this microphone delivers the natural, resonant sound quality that is required for on-air applications and critical, live sound reinforcement tasks, including vocal reproduction in a theatrical environment.

In addition to its impressive audio quality, the new Mogan Elite earset microphone features an innovative earpiece designed to be worn comfortably for extended periods-enabling one to deliver clear, crisp vocal performances without distraction. With a fleshy ear cushion concealing its fully adjustable, sprung-steel (stainless) mechanism, this earset microphone feels extremely natural when worn over one's left or right ear.

The new Mogan Microphones interchangeable cable system enables one to connect the microphone to most popular wireless transmitters, including models from Shure, AKG, Sennheiser, and Audio Technica. Each microphone ships with a detachable, Kevlar®-reinforced cable with a hardwired connector.

The new Mogan Elite Omni Earset Microphone is available in either beige or black to blend with a variety of skin tones. Additionally, each unit includes a foam windscreen and a single mic clip. The entire package ships in an impact-resistant, compression-molded neoprene zippered case.

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, commented on the new Mogan Elite Omni Earset Microphone. "The Mogan Elite earset microphone delivers impressive performance," says Pusey, "enabling this microphone to be right at home in a number of high-end applications, including broadcast and theater, in which audio performance is critical. In addition to world-class audio quality, the Elite earset mic is very comfortable to wear and may be worn without distraction for hours on end. The earpiece is highly adjustable and the boom mechanism facilitates precise positioning of the microphone's capsule. I am quite confident the Elite earset will be right at home in a number of demanding audio environments."

The Mogan Elite Omni Earset Microphone is available now. MSRP is $400.

Buena Park, CA - November 2011... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and audio/video professional, is pleased to announce the introduction of Mogan Microphones, a new brand of subminiature microphones. The first offering under the new brand is the Mogan Standard Omni Earset Microphone. Offering solid performance and unbeatable value, the new Mogan Standard earset microphone is designed to deliver high-quality audio at a price that will appeal to budget-conscious presenters. The new Mogan Standard earset model is a terrific choice for educators, lecturers, business presenters, and church worship leaders.

The heart of any microphone is its capsule. The new Mogan Standard earset microphone features a 3.0 mm Omni-directional capsule with -45 dB nominal sensitivity that is designed to be positioned near the corner of one's mouth. Delivering full-frequency audio performance, this microphone enables presenters to achieve good audio levels and deliver natural, resonant sound.

In addition to its impressive audio quality, the new Mogan Standard earset microphone is designed to be worn comfortably for hours-enabling one to focus on his or her presentation without distraction. With a soft ear cushion concealing its fully-adjustable, sprung-steel (stainless) mechanism, this earset microphone can be positioned on one's left or right ear for best-in-class stability and comfort.

The new Mogan Microphone interchangeable cable system enables one to connect the microphone to most popular wireless transmitters, including models from Shure, AKG, Sennheiser, and Audio Technica. Each microphone ships with a detachable, Kevlar®-reinforced cable with a hardwired connector.

The new Mogan Standard Omni Earset Microphone is available in either beige or black to blend with a variety of skin tones. Additionally, each unit includes a foam windscreen and a single mic clip. The entire package ships in a fabric-backed polyvinyl chloride (PVC) zippered case for heat resistance, durability, and ease of cleaning.

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, commented on the new Mogan Standard Omni Earset Microphone and the introduction of the brand. "The Mogan Microphones brand of subminiature microphones represents a significant step forward for Hosa Technology," says Pusey. "This is a new brand solely owned by Hosa and I'm encouraged by both the performance and value these new microphones deliver and the possibilities this new product line represents for us. As our first offering, the Mogan Standard earset model delivers impressive performance and comfort for an amazingly low price. I believe educators, business presenters, and others will find this earset microphone a compelling value."

The Mogan Standard Omni Earset Microphone is available now. MSRP is $200.

Break Away-released in 2010 on the New Empire Media label-is the title of Basse's most recent single, which features Dokken/Lynch Mob guitarist George Lynch and Scorpions drummer James Kottak. As a solo artist, Basse is very particular about his sound and, for the past 3+ years, has relied on Zaolla Silverline cables. He discussed what led him to Zaolla Silverline.

"I've spent three quarters of my life dedicated to achieving a better sound," Basse explained. "Over the years, I've conducted numerous cable and connector ‘shootouts' and I consistently prefer the sound I hear with Zaolla Silverline. I really like the Artist 500 guitar cables. The cable's solid silver core makes for a much better signal conductor. I first learned about solid-core silver from Doug Sax and Stephen Haselton from the old Mastering Lab in Hollywood and when I listened, I was sold. The Artist 500 is, by far, the most accurate cable available in terms of sound quality. This cable delivers a clean, clear, punchy representation of the sound. These cables enable me to hear exactly what my ears are hearing when I'm standing in the room with the instruments."

"I'm equally impressed with the plugs on the ends of these cables," says Basse. "Everything about the Artist 500 is top notch. The build quality, the way they wrap, and the way they lay flat on stage. I've had my Zaolla Silverline cables for a good 3-4 years and they simply get the job done better than any other brand I've tried."

Zaolla Silverline Artist 500 guitar cables use silver-core plugs by G&H Industries. Being 99.99% pure silver to increase conductivity and improve sonic responsiveness, these plugs are the only ones on the market with solid-silver core connections-making them the ideal complement to Zaolla Silverline's cable.

Basse is equally fond of his Zaolla Silverline microphone cables. "These mic cables are clearer than any other cable brand I've experienced," Basse reports. "From the microphone to the mic preamp and on to the channel input, I use my Zaolla Silverline cables all the time. Cables are a critical element in the studio that can't be overlooked. Zaolla Silverline is as accurate and true to the source as you can find. With these cables, I know exactly what I'm getting when it comes to the sound."

In addition to their superior sound and build quality, Basse was equally complimentary of Zaolla Silverline's customer / technical support services. "On my last tour I was opening for Steven Adler (drummer from Gun's N' Roses) and his new band, Adler's Appetite-we had 40 shows booked. I needed more cables and wherever I tried to buy them, the stores were out. I contacted the company and not only did they build me the cables I wanted, the company express shipped them to me. The folks at Zaolla Silverline were really on top of the situation. I was able to get the cables I needed in time, so I didn't have to stress out over the matter. They were great to deal with."

Currently, Basse is preparing for the Willie Basse Feed America-NOW tour (www.feedamerica-now.org). This will be a campaign to fund community food banks across the nation in an effort to help those people who have encountered difficulties during our nations' current economic downturn. The plan is to launch this effort right after Thanksgiving. "These are tough times for a lot of people," Basse says, "One in every four children go to sleep hungry and I really want to help change this."

Shifting his attention back to his preparation for the upcoming tour, Basse offered this closing thought, "Working with Zaolla Silverline cables has been like taking the cotton out of my ears or lifting the blanket off my head. Thanks to these cables and their excellent audio qualities, I can hear clearly and this enables me to see, or visualize, the music better in my mind. If you're looking to improve your sound, start with your cables and take a good, hard look at and listen to Zaolla Silverline."

To learn more about Willie Basse, visit: www.williebasse.com or www.rockforrecovery.com.

Buena Park, CA - September 2011... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the introduction of the new Hosa Pro Speaker Cables. Combining first-rate cable for enhanced signal transmission and audio quality, world-class REAN® connectors by Neutrik AG, and class-leading workmanship, the new Hosa Pro Speaker Cables re-define the landscape for professional quality cables at a midline price.

Cable quality is crucial to signal transmission and sound clarity. In this regard, the new Hosa Pro Speaker Cables raise the bar for products in their price range. These outstanding cables feature 14 AWG Oxygen-Free Copper (OFC) conductors for enhanced signal clarity and a black PVC jacket for durability, flexibility, and low visibility on stage.

While most other speaker cables in their price range are limited to ¼ inch TS (tip-sleeve) connectivity, Hosa Pro Speaker Cables are available with REAN Loudspeaker connectors by Neutrik AG, the industry leader in connectivity solutions. With both Loudspeaker and ¼ inch TS connectors available in this product line, users are assured of a superior product with the right connectivity option.

Rean Loudspeaker connectors by Neutrik AG incorporate silver-plated contacts for superior signal transfer, a glass-reinforced housing for rock-solid reliability, a robust, twist-lock mating system for secure connectivity, and chuck-type strain relief for maximum cable retention. The ¼ inch TS connectors include nickel-plated contacts for efficient signal transfer and rugged durability, a zinc die-cast housing for superb reliability, crimp-type strain relief for larger-diameter cable, and rubber boot kink protection to ensure long cable life.

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, commented on the new Hosa Pro Speaker Cables. "Hosa Pro Speaker Cables are engineered to deliver years of rugged, dependable performance," notes Pusey. "By combining REAN connectors by Neutrik AG with world-class manufacturing techniques, these cables deliver unsurpassed performance and value. I'm absolutely confident these cables will be very well received by all who audition them."

Hosa Pro Speaker Cables are available in 3-, 5-, 10-, 25-, 50-, and 100-foot lengths and will be available in Q4, 2011. Configurations include Loudspeaker to Loudspeaker, Loudspeaker to ¼ inch TS, and ¼ inch TS to ¼ inch TS. Pricing ranges from MSRP $14.40 to $169.20. Out of respect for the environment, Hosa's packaging is minimal and recyclable for a greener planet.

Buena Park, CA - July 2011... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the promotion of Kyle Lassegard to the position of Marketing Coordinator. With a background that encompasses studio recording, information technology, sales, and marketing communications, Lassegard's experience makes him an ideal choice for his new position with the company. He is stationed at Hosa's headquarters in Buena Park and commenced work in early 2011.

As Hosa Technology‘s new Marketing Coordinator, Lassegard oversees a number of crucial operations for the company. Being responsible for the company's website maintenance, his IT background is being put to good use. In this capacity, Lassegard is charged with all product administration, content management, and social networking for Hosa and its associated brands. He coordinates all company tradeshow logistics, including registrations, travel and lodging, freight transportation, and preparation of all promotional and print materials. Additional responsibilities include developing and maintaining an archive catalog of all company press materials, distributing said materials to all personnel throughout the Hosa organization, and assisting the Director of Sales and Marketing to foster the company's artist relations and product endorsement initiatives.

Lassegard's background covers a wide range of experiences that make him ideally suited to his new position at Hosa. A member of the Hosa Technology team since September 2010 when he was originally hired as a Technical Support Representative, Lassegard served as an IT Specialist at Torrance, CA-based Medical IT Solutions. While there, he set up and maintained all client systems, including servers, networks, and workstations and worked directly with clients to troubleshoot and resolve technical issues. Prior to this, Lassegard was an Audio & Imaging Specialist at Fortuna Classical Music in San Diego, CA. There, he performed music and dialogue editing while constructing audio podcasts for advertising campaigns. As a recording engineer, Lassegard produced, recorded and edited numerous independent artists and performances in preparation for online distribution. He has also been involved in technology sales at the retail level.

Lassegard commented on his new role with Hosa Technology, "Hosa Technology has a very diversified brand portfolio, with all of it focused on connectivity solutions and special products for the MI, pro audio, and audio-visual markets. I believe my background in information technology and pro audio makes me well suited for the responsibilities of this new position. In the short time I've been working in this capacity, I've found this opportunity to be truly rewarding. Since starting with Hosa last September, I've learned a lot and I look forward to contributing to the company's continuing growth as we move forward."

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, shares Lassegard's enthusiasm. "In the brief time Kyle has been a member of the Hosa family," said Pusey, "he has proven himself to be a well organized, bright, and forward thinking contributor to our company's efforts. I'm very pleased to have Kyle working with us and I'm confident he will continue to grow into his new role with the company. He has a thorough understanding of our company's business and takes the initiative at every opportunity. All of us at Hosa have the utmost confidence in his abilities."

Buena Park, CA - May 2011 ... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the introduction of the new Hosa Pro Interconnect Cables. The combination of superior cable for enhanced signal transmission and audio quality, highly acclaimed REAN® connectors by Neutrik AG, and world-class workmanship make the new Hosa Pro Interconnect Cables an exceptional choice for wiring one's studio with professional quality cables at a midline price. They are available in all pro audio terminations, including XLR, ¼ inch TRS (tip, ring, sleeve), ¼ inch TS (tip, sleeve), and RCA.

While many other cables in their price range feature cost-cutting molded connectors, Hosa Pro Interconnect Cables feature REAN connectors by Neutrik AG, the leading supplier of professional entertainment connector systems. All cable models utilize a zinc die-cast housing for rock-solid reliability, an attractive quadrangle design for ergonomic handling in tight jack spaces, chuck-type strain relief for maximum cable retention, and rubber boot kink protection for prolonged cable life.

Cable quality is crucial to signal transmission and sound clarity. In this regard, the new Hosa Pro Interconnect Cables raise the bar for products in their price range. Hosa Pro Interconnect cables feature 24 AWG Oxygen-Free Copper (OFC) conductors for enhanced signal clarity and a 90% OFC spiral shield for effective EMI and RFI rejection. The ¼ inch TRS and TS cables employ nickel-plated contacts for efficient signal transfer and rugged durability while XLR and RCA cables incorporate silver-plated contacts for enhanced signal transfer.

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, commented on the new Hosa Pro Interconnect Cables. "Hosa Pro Interconnect Cables are engineered to deliver years of rugged, dependable performance," notes Pusey. "By combining REAN connectors by Neutrik AG with world-class manufacturing techniques, these cables re-define performance and value-making them a terrific choice for the various connections that are typically made in today's modern recording studios. I'm absolutely confident these cables will be very well received by all who audition them."

The new Hosa Interconnect Cables are available in lengths from 1.5 ft to 100 ft. Prices range from $9.90 to $120.00 MSRP. To help ensure environmental friendliness, all cables have minimal, recyclable packaging to help ensure a greener planet.

Buena Park, CA - March 2011 ... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the introduction of three new accessory products for JamHub®, the silent rehearsal studio. Hosa Technology is now a participant in JamHub's Made for JamHub Product Partnering Program and, as such, announces the JamHub Section Cable, the JamHub Direct Guitar Cable, and JamHub Cable Labels. These new products reduce clutter, remove the need for adaptors, and bring greater organization to using a JamHub-with the result being the freedom to focus on what really matters: one's music.

The JamHub Section Cable is an all-in-one solution enabling musicians to plug into the JamHub without the clutter and confusion of using three separate cables. Each channel is optimized for JamHub connectivity. The JamHub Section Cable is manufactured from triplex cable, which reduces tangles and fosters proper cable management. It integrates a microphone cable, a headphone cable, and a dedicated mono to stereo guitar cable that eliminates the need for an adaptor. Numbered and color-coded labels (sold separately) match each JamHub color section for easy identification.

The JamHub Direct Guitar Cable enables guitarists to connect directly to a JamHub without the signal degradation associated with using an adaptor. The stereo phone plug applies signal equally to the left and right channels. The JamHub Direct Guitar Cable uses serviceable, all-metal plugs and is ideal for touring with a JamHub. The cable employs an Oxygen-Free Copper (OFC) conductor for enhanced signal clarity as well as a high-density OFC braided shield for superior EMI (electro-magnetic interference) and RFI (radio frequency interference) rejection-keeping signals crystal clear.

JamHub Cable Labels enable musicians to organize their cables and coordinate them with a JamHub. They are ideal for use with Hosa's new Made for JamHub cables or with any cables that work with a JamHub. Each package includes seven labels-one for each member of the band. Easy to apply and even easier to remove, these labels are numbered and matched to the JamHub's color scheme.

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, commented on the new JamHub accessory products. "JamHub has emerged as a truly innovative rehearsal tool for musicians of all proficiency levels," Pusey said. "Our three new JamHub accessories not only make connecting to the JamHub easier and more efficient, these products simplify using the system, enabling musicians to concentrate on their creative efforts rather than wrestle with technology. Manufactured with superior materials and specifically designed to match the JamHub's aesthetics, our JamHub Section Cable, JamHub Direct Guitar Cable, and JamHub Cable Labels are the ideal accessories to help musicians gain the full benefits of a JamHub. I'm confident musicians will find these products a great add-on to their systems."

Hosa's JamHub Section Cable, JamHub Direct Guitar Cable, and the JamHub Cable Labels are available now. MSRP for each item is as follows:

Chicago, IL - March 2011... As an electronic DJ and music producer from the windy city with over 25 years in the business, Bad Boy Bill knows firsthand what it's like to spend hour after hour in the studio. An owner of several record labels that release house music, Bad Boy Bill recently released The Album, a full length CD of original music. But it doesn't stop there. This non-stop artist does what to many would seem the unthinkable: he travels the globe on weekends DJ'ing for music fans from seemingly everywhere. As of this writing, Bill was off to Europe for a gig-but he planned on being back in the studio in just a few days! With a schedule like this, there's no time to be messing around resolving cable issues. That's why, for his studio, there's only one cable that Bill knows he can count on-Zaolla Silverline.

Known as Studio 956, Bad Boy Bill's studio is outfitted with a variety of Zaolla Silverline cable products, including DB25 to XLR breakouts and balanced interconnects such as XLR, ¼  inch TRS, and  XLR to ¼ inch TRS.  There's also an assortment of RCA to XLR cables as well as RCA to ¼ inch TS.

"I started using Zaolla Silverline cables a few years ago when I really wanted to upgrade the sound quality in my studio," Bill reports. "I use Zaolla Silverline for every single connection in my studio, which includes DAWs, loudspeakers, a BLUE Bottle Mic, a Manley Massive Passive signal processor, as well as my Neve, Chandler, Summit, and Tube-Tech microphone preamps-and, of course, to all my vintage keyboards and gear like my Memory Moog, Roland TR-909 Rhythm Composer, Studio Electronics SE-1X, etc."

While reliability is certainly important to him, Bill is adamant about sound quality and, in this regard, he says there's no substitute for Zaolla Silverline. "Zaolla Silverline cables are the best," he said, "and it shows in the sound quality I achieve as well as the build quality. In terms of sound quality, what I put in is exactly what I get out-the music sounds rich and full. What more could a guy ask for? This is why there isn't a cable in my studio that's not Zaolla Silverline. Anytime we're working in the analog world, my music gets created or processed flowing through the veins of my Zaolla Silverline cables."

Bill tells us he's never had to replace a single Zaolla Silverline cable, "I really haven't had to deal with the cables much at all because everything works beautifully right out of the box. I haven't had a single problem with a Zaolla Silverline cable.  To me, that shows the durability and quality the company builds into their cables."

Before shifting his focus to the business of the day, Bill offered this parting thought, "Listen, I couldn't ask for anything more. These days, most electronic music is being done ‘in the box,' but if you're going to add anything like a vocal or a guitar or an analog keyboard to your track, I feel it's worth it to make certain you get the highest quality signal into your system as possible. You may also want to send something out from the DAW into an analog EQ or compressor for processing, and then shoot it back into your DAW; so you certainly don't want to lose any signal quality due to poor cabling. If sound quality is important to you, the investment in high quality audio cables is mandatory. I'm very happy to be a Zaolla Silverline user/endorser and would like to thank everyone at the company for making my recordings sound the absolute best they can be."

Bad Boy Bill's music is available online at iTunes, Beatport, and Amazon.com. To learn more, visit him at www.badboybill.com.

Buena Park, CA - March 2011 ... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and distributor of Goby Labs instrument care products, is pleased to announce the introduction of Goby Labs Screen Cleaner. This safe, alcohol- and ammonia-free solution cleans without dripping or streaking and is ideal for cleaning LCD, plasma, and touch screen displays. It is a must-have cleaning solution for all computer-based recording studios.

Goby Labs Screen Cleaner is formulated to lift dust, fingerprints, and other contaminants from computer monitors, television screens, and other displays as well as other sensitive plastic surfaces. The anti-static formula repels dust after cleaning. With its fresh lemon scent and the included microfiber terry cloth specifically designed to safely clean any screen, Goby Labs Screen Cleaner is the ideal studio maintenance companion for musicians, videographers, students, and virtually anyone who works with a computer.

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, commented on the new Goby Labs cleaning solution. "Most recording studios-home and pro alike-are computer based," Pusey said. "Computers have screens and these screens need cleaning. If one is using a handheld device with a touch screen, the issue only compounds itself. Those of us at Hosa Technology believe musicians should be able to buy screen cleaner along with cables, strings, and other musical supplies at their local music store rather than be forced to go into a consumer electronics store for a single $10.00 item. This is not only a matter of convenience, it's a matter of hygiene-and Goby Labs Screen Cleaner is one of those everyday essentials that, we believe, should be far more accessible."

Goby Labs Screen Cleaner ships in a 2-ounce container with a microfiber terry cloth and carries a MSRP of $10.00. The product will be available Q1, 2011.

Buena Park, CA - February 2011 ... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the introduction of the new Hosa Pro Guitar Cables. Combining superior cable for enhanced signal transmission and audio quality, world-class REAN® connectors by Neutrik® AG, and class-leading workmanship, the new Hosa Pro Guitar Cables raise the bar for professional quality guitar cables at a midline price.

Cable quality is crucial to signal transmission and tone. In this regard, the new Hosa Pro Guitar Cables raise the bar for products in their price range. These outstanding products feature 20 AWG Oxygen-Free Copper (OFC) conductors for enhanced signal clarity, conductive PVC to absorb handling noise, a 90% OFC braided shield for effective EMI and RFI rejection, and a lithe, 6.0 mm outside diameter (OD) jacket for kink-free performance on stage.

While most other cables in their price range feature cost-cutting molded connectors, Hosa Pro Guitar Cables feature REAN connectors by Neutrik AG, the leading supplier of professional entertainment connector systems. Featuring nickel-plated contacts for efficient signal transfer and long-lasting durability, a zinc die-cast housing for rock-solid reliability, slim quadrangle design for ergonomic handling in dense jack fields, chuck-type strain relief for maximum cable retention, and rubber boot kink protection for long cable life, the REAN connectors deliver first-class audio performance with rugged build quality designed to last for years.

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, commented on the new Hosa Pro Guitar Cables. "Hosa Pro Guitar Cables are engineered to deliver years of rock-solid reliability," notes Pusey. "While most other cables in their price range feature cost-cutting molded connectors, Hosa Pro Guitar Cables feature REAN connectors by Neutrik AG. Assembled with state-of-the-art manufacturing techniques, these cables deliver world-class performance and value. I'm absolutely confident they will be extremely well received by all who experience them."

Available in straight/straight and straight/right-angle configurations and packaged in minimal, recyclable packaging for a greener planet, the new Hosa Pro Guitar Cables are available in 5-, 10-, 15-, 20-, and 25-foot lengths. The straight/straight models carry suggested retail pricing ranging from $14.40 - $33.90 while the straight/right-angle models carry MSRP pricing that varies from $15.00 - $34.50. Both lines will be available in Q1, 2011.

Buena Park, CA - February 2011 ... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and distributor of Goby Labs instrument care products, is pleased to announce the introduction of Goby Labs Microfiber Polish Cloth. Manufactured from the highest, optical-quality microfiber, this ultra-fine cloth delivers an unmatched shine on all guitar finishes, including nitrocellulose lacquer, and is the ideal complement for use with Goby Labs Guitar Polish.

As a result of its high, optical-quality microfiber, the new Goby Labs Microfiber Polish Cloth is the best possible choice for cleaning the delicate surfaces on musical instruments such as guitars and basses. Safe for use on all coated and uncoated finishes, including nitrocellulose lacquer and satin finishes, this exceptional microfiber cloth is unmatched in its cleaning and polishing ability-leaving surfaces clean and streak free. Measuring a square foot in size (12 inches x 12 inches), the stitch-free Goby Labs Microfiber Polish Cloth will never scratch or abrade the instrument's surface.

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, commented on the new Goby Labs Microfiber Polish Cloth. "The Goby Labs Microfiber Polish Cloth combines the highest-quality microfiber with a visually appealing design, creating a cool vintage vibe that will appeal to musicians," he said. "This is a good sized, stitch-free cloth that is specifically designed for use with Goby Labs Guitar Polish. Together, these premium products make the best possible choice for cleaning the sensitive finishes found on today's guitars, basses, and other string instruments. This new cleaning cloth is safe on all coated and uncoated finishes and is machine washable-providing extended life and value. I'm certain musicians everywhere will find this new microfiber polish cloth to be the ideal means of cleaning their treasured instruments."

The Goby Labs Microfiber Polish Cloth carries a MSRP of $8.00. The product will be available Q1, 2011.

Buena Park, CA - February 2011 ... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and distributor of Da-Cappo Micro Microphones throughout the Americas, is pleased to announce the company's highly coveted Biggest Cheese Award (Rep of the Year) has been awarded to The Peter E. Schmitt Company of Pompton Plains, NJ. The Peter E. Schmitt Company represents Hosa Technology throughout the metropolitan New York area, which includes Rockland and Westchester counties as well as New Jersey north of and including the counties of Hunterdon, Middlesex, and Monmouth.

Hosa's Biggest Cheese Award acknowledges exemplary sales and service of the company's products. A truly grand honor to which many sales organizations aspire but few actually achieve, the Biggest Cheese Award is a time-honored tradition that culminates with a pompous ceremony during which the plaque-complete with a cute little mouse-is bestowed upon the one rep firm for Finding the Most Cheese Above Goal.

In acknowledging the award, Bryan Ottens, Director of Retail Sales/E-Commerce for The Peter E. Schmitt Company, offered the following comment. "All of us at The Peter E. Schmitt Company are delighted to be receiving this recognition," Ottens said. "We realize the Biggest Cheese Award is not something that is handed out casually. It represents the highest honor and we take tremendous pride in having this award bestowed upon our entire firm. The plaque will be displayed prominently in our office and will serve as a daily reminder to all of us that hard work can, indeed, result in great achievements."

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, was equally upbeat about The Peter E. Schmitt Company's accomplishments. "All too often, the hard work and dedication of our sales representatives gets taken for granted," notes Pusey. "This is something that should never happen. Our sales representatives are the lifeblood of our organization and we really do appreciate their efforts. On that note, we try to put a little humor and good cheer into this award as a means of recognizing the efforts of the winning firm. To us, they really are The Biggest Cheese!"

For additional information about The Peter E. Schmitt Company, visit them online at www.peschmitt.com.

Buena Park, CA - January 2011 ... As a musician, you've definitely arrived when your credits include tours for performers such as En Vogue, R&B/Pop icons Janet Jackson and Michael Jackson, as well as high profile studio sessions with the likes of Jimmy Jam and Terry Lewis (best known for creating Janet Jackson's pulsating grooves). Currently, he's the staff guitarist for Michael Bearden & the Ese Vatos, also known as the Lopez Tonight band. Thomas Organ-better known in music circles as Tommy "O"-is at the top of his profession. At this level, you can work with any equipment you choose and when it comes to cables, Tommy O relies on Zaolla Silverline.

Since September, Tujunga, CA-based Tommy O has been using Zaolla Silverline Artist 500 Series guitar cables for both his instrument and his effects pedal board. While he has employed the services of guitar technicians to wire his effects in the past, he prefers a more hands-on approach and enjoys tweaking his gear until every last path in the signal chain is fully optimized. He discussed those factors that most directly impact a good pedal board setup.

"I like to keep my pedal board cables as short as reasonably possible, since it dramatically helps minimize noise, hum, and other audible anomalies," Tommy explained. "When you move from one gig to another, fluctuating voltage can make a huge difference to the sound coming through the pedal board. I find that by keeping my interconnecting cable lengths as short as possible, it lessens the chance for noise and other undesirable sounds. Since I buy my Zaolla Silverline pedal board cables pre-terminated (plugs already fitted) and in 6-inch lengths, it's easy to wire the equipment together while minimizing the amount of cable in the system-and this really helps keep your signal clean and noise-free."

In the few months since he switched to Zaolla Silverline's Artist 500 Series cables, Tommy O reports his sound is better than ever and he loves the cable's build quality. "Since switching to Zaolla Silverline cable, I've experienced a very noticeable impact on my sound," he says. "It broadens my sound and gives it considerably more presence than many other cables-without coloring it. My signal is also cleaner and it's got more bite when I need it."

"As for the way the cable wraps and lies on the floor," he continued, "this too, is very impressive. A lot of cables remain pretty wrinkled up when you first unwrap them and lay them across the floor. By contrast, the Zaolla Silverline cables flatten out and lie nicely in just a few moments after unwrapping them. You have a lot less concern about tripping over them or having the cables getting caught on something by accident. It all adds up to a more confident performance."

When an artist has the performance demands of such high profile work as Tommy O, the ability to count on one's suppliers is crucial. In this regard, Tommy O had nothing but praise for Zaolla Silverline's customer/technical support services. "Everyone at Zaolla Silverline has been great to deal with," he said. "Whenever I have questions or need something, they're very responsive. They're a great company to be with. It's a pleasure to work with the Zaolla Silverline team. They really take great care of their customers and are really good about getting back to you when you have questions or need assistance. When they say they're going to do something, it gets done and you can't ask for more than that."

As he prepared to leave for his next project, Tommy O offered this parting thought about his experience with Zaolla Silverline, "I can honestly say Zaolla Silverline cable products have been the best cables I've used thus far in my career. Reliability has been excellent and I have every confidence these cables will be with me for a long time. I'm sold!"

For additional information about Tommy O, visit him online at http://www.lopeztonight.com/guitarist_tommy_organ.php.

Buena Park, CA - WNAMM booth# 5590, Hall B ... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the introduction of the new Hosa Pro Microphone Cables. Combining first-rate cable for enhanced signal transmission and audio quality, world-class REAN® connectors by Neutrik® AG, and class-leading workmanship, the new Hosa Pro Microphone Cables re-define the landscape for professional quality cables at a midline price.

Cable quality is crucial to signal transmission and sound clarity. In this regard, the new Hosa Pro Microphone Cables raise the bar for products in their price range. These outstanding products feature 20 AWG Oxygen-Free Copper (OFC) conductors for enhanced signal clarity, conductive PVC to absorb handling noise, a 90% OFC braided shield for effective EMI and RFI rejection, and a beefy, 6.8 mm outside diameter (OD) jacket for exceptional durability on-stage.

While most other cables in their price range feature cost-cutting molded connectors, Hosa Pro microphone cables feature REAN connectors by Neutrik AG, the leading supplier of professional entertainment connector systems. Featuring silver-plated contacts for superior signal transfer, zinc die-cast housing for rugged reliability, an attractive quadrangle design for ergonomic handling, chuck-type strain relief for maximum cable retention, rubber boot kink protection for long cable life, and a robust locking latch for secure connectivity, the REAN connectors deliver first-class audio performance with rugged durability designed to last for years.

Jonathan Pusey, Hosa Technology's Director of Sales and Marketing, commented on the new Hosa Pro Microphone Cables. "Hosa Pro Microphone Cables are engineered to deliver years of rugged, dependable performance," notes Pusey. "By combining REAN connectors by Neutrik AG with world-class manufacturing techniques, these cables re-define performance and value. I'm absolutely confident these cables will be very well received by all who audition them."

Available in standard and hi-Z configurations and packaged in minimal, recyclable packaging for a greener planet, the new Hosa Pro Microphone Cables are available in 3-, 5-, 10-, 25-, 50-, and 100-foot lengths for standard (XLR3F to XLR3M) models and carry suggested retail pricing ranging from $13.20 to $121.20. The hi-Z (XLR3F to ¼ inch TS) models are available in 5-, 10-, and 25-foot lengths, with suggested retail pricing ranging from $15.60 to $38.10. Both lines will be available in Q1, 2011.

In her new position, Martinez will eventually be responsible for all aspects of the company’s operations. This will include all financial matters, streamlining in-house infrastructure to increase productivity and improve operating efficiencies and, with the support and expertise of the management team, expand Hosa’s product lines and increase sales with the goal of taking the company to the next level.

Martinez is a seasoned financial specialist with an extensive background managing the implementation of conventional mortgage products. Most recently, she served as Vice President, Product Implementation Manager at Bank of America where she was responsible for coordinating the execution of mortgage loan products within various company-wide areas including Sales, Operations, Compliance, Legal, IT, Fair Lending, Training, Risk Management, and Marketing. Prior to her position with Bank of America, she worked for Countrywide Home Loans where she served as 1^st Vice President, Products and, prior to this position, Assistant Vice President, Community Development Initiatives.

“I’m honored to be joining Hosa Technology,” Martinez states. “I’ve always had a passion for business administration and the opportunity to apply my skills and experience to a highly regarded technology company like Hosa is a dream come true. We have a tremendously capable team here and, with their support and collective effort, I look forward to guiding the organization as we venture into the new decade. I’m excited about the new challenges this position presents and I am very optimistic about the business opportunities ahead.”

Sho Sato, President of Hosa Technology, is equally enthusiastic about Martinez’ appointment. “Martinez brings a wealth of business experience that, I’m confident, will prove invaluable as the company enters a new decade of operations,” said Sato. “I’m extremely proud of all we’ve accomplished here at Hosa Technology and I genuinely believe Mayumi brings both the business expertise and vision that will enable the company to flourish as we move forward. She’s a true team leader with the unique ability to guide this organization into a new era. I’m absolutely certain Martinez is the right person to oversee this company and I have no doubt she will make numerous significant contributions to its storied history.”

As a plug and play device, the TRACKLINK requires no drivers when used with one’s favorite application. The TRACKLINK is compatible with most Windows® and Apple Macintosh® audio software, including Cakewalk’s SONAR LE (for Windows PCs) and GarageBand™ on Macintosh computers. For those interested in podcasting who may not necessarily be musicians, the TRACKLINK is an exceptional tool as it simplifies the process of getting audio into the computer. The TRACKLINK even provides visual confirmation of a secure connection and recording status via its onboard indicator lights.

The new Hosa TRACKLINK Microphone to USB Interface incorporates switchable 48 V phantom power for condenser microphones and adjustable gain for dynamic microphones. With its 16-bit/48 kHz sampling rate, this easy-to-use interface delivers CD Audio sound quality. It’s the perfect solution for home studio users looking for a convenient means of connecting a microphone to their computer.

System requirements for using the Hosa TRACKLINK Microphone to USB Interface are minimal. The TRACKLINK runs with most Digital Audio Workstation (DAW) or similar audio recording software on Windows PCs with Windows 98 SE, 2000, Me, XP, Vista (32-bit systems), or Windows 7. Macintosh computers must run OSX V10.3.9 or later. The TRACKLINK is a USB 2.0 device.

Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, commented on the new TRACKLINK Microphone to USB Interface. “The new TRACKLINK Microphone to USB Interface completes our TRACKLINK USB line,” states Pusey, “which also includes our USQ-110 Guitar to USB Interface and the USM-422 MIDI to USB Interface. With so much focus on software-based audio applications, this new interface enable musicians to use a notebook computer and record whenever and wherever the creative moment strikes. If a mic pre or signal processor is used, the XLR connector simply plugs into the end of the signal chain. The on-board analog-to-digital converter will faithfully reproduce the sound in CD-quality. Our TRACKLINK is an easy-to-use, Plug and Play solution that makes recording more spontaneous than ever.”

The new TRACKLINK Microphone to USB Interface (Item number USX-110) carries an MSRP of $69.95. The TRACKLINK Instrument to USB Interface is available now.

Though not necessarily common knowledge, Zaolla Silverline offers a unique service whereby artists on the company’s endorsee roster can choose to have their rigs custom wired with the company’s Artist 500 Series cables. The process, which consists of five parts: (1) system cable measurements, (2) cables built to length and specification, (3) system re-wire with new cables, (4) final system adjustments/terminations, and (5) play test, ensures the equipment in question is professionally interconnected—enabling both the artist and the equipment to perform at full throttle without the slightest hiccup.

Monster described his first Zaolla Silverline encounter and how his relationship with the company came about. “I first met Jonathan Pusey (Zaolla Silverline’s Director of Sales and Marketing) and had an opportunity to try the Zaolla Silverline cables at last year’s Bass Player Live mini-tradeshow in Los Angeles,” Monster recalls. “The moment I auditioned the cable, I fell in love with it. The sound I heard was awesome. From that point on, Jonathan and I kept in touch. When Jonathan later informed me of the company’s custom shop, I couldn’t resist. I’m running three pedal boards and the thought of re-wiring the setup myself was more than I could deal with. By contrast, the Zaolla Silverline folks are pros at this sort of thing and are well equipped to handle the project. So I thought to myself, ‘Why not take advantage of the service?’”

Beyond the initial trip to company headquarters and the return trip to actually have the system interconnected, Monster reports the entire process was extremely efficient. “The measuring of all the cables took roughly 1.5 hours,” he notes, “and the actual re-wiring of the system took about 2 hours more. Had I tried to do this myself, I would have spent a small fortune on tools; only to drive myself crazy trying to get it all done—and even then, the actual system wouldn’t be anywhere as clean and professionally assembled as it is now.”

When queried about those qualities of Zaolla Silverline cables that prompted him to wire his entire pedal board with it, Monster offered the following, “Zaolla Silverline cables are the cables that all other cables wish they could be. Since using them, my sound has become louder, cleaner, and more distinctive. They’re also built extremely tough. I’m not exactly the easiest going type of individual when I perform. They work really well and I haven’t had a single problem with them. I like to think of them as Monster-proof.”

“Since I began using the Zaolla Silverline cables on my pedal board rig,” Monster continued, “I’m getting more highs, more lows, and my sound has a much more distinctive character with far greater presence. For those who don’t think that cables make that much of a difference, I’m here to tell you they make a tremendous difference. Wow!”

As he prepared for the band’s next gig, Monster offered a few final comments. “The entire process went really well,” he said. “The Zaolla Silverline folks really understood what I was looking to accomplish. Since the job was completed, my noises—as I like to refer to them—have considerably greater strength. The brutality of my sound has gotten a lot sharper. I’d highly recommend this service to anyone looking to get their setups properly cabled together. These cables are truly 100% alien technology. Best of all, they can handle 100% of Monster’s brutality.”

To learn more about Monster and Jugulur, visit the band online at www.jugulur.com.

Singapore-based BGW Guitars will now represent both the Hosa Technology and Zaolla Silverline brands throughout Singapore. Specializing in guitarist- and performer-oriented brands, BGW Guitars’ focus is on high-quality, value-driven products and, as such, the company is an ideal match to represent the Hosa and Zaolla Silverline brands. With Zaolla Silverline being a provider of upscale guitar cables, the new arrangement is a particularly good fit. BGW Guitars offers both retail and wholesale service to the region. The company will expand their distribution capabilities as they incorporate Hosa’s extensive lines into their line card.

Brendon Leung, BGW Guitars’ General Manager, commented on the new distribution agreement. “Hosa Technology’s products provide a wealth of connectivity options that, I expect, will serve as an invaluable complement to our existing lines,” says Leung. “By having access to every conceivable type of cable and connector, our customers can now be assured of obtaining the best possible performance from their equipment. This translates to a win-win situation for everyone involved. We are delighted to be part of Hosa’s family of distributors.”

Hong Kong-based Hi-End Tech will now be distributing the Hosa Technology and Zaolla Silverline brands. In addition to the Hong Kong market, the company’s territories include the People’s Republic of China, Macau, and Taiwan (Republic of China). With a young, fresh approach to distribution and a mind toward technology solutions, Hi-End Tech’s highly technical staff and existing product lines are a terrific match for Hosa Technology’s brands. The fact that Hi-End Tech will handle distribution throughout both the People’s Republic of China and Taiwan in addition to Hong Kong and Macau is expected to dramatically extend Hosa Technology’s reach throughout Asia.

Wilson Choi, CEO of Hi-End Tech, is enthusiastic about his firm’s new distribution agreement with Hosa, “All of us at Hi-End Tech are very happy about our new distribution and representation agreement with Hosa Technology. There is a highly complementary synergy between Hosa’s range of products and our line card. I look forward to a long and fruitful business relationship with everyone at Hosa Technology.”

Ben Sweeney, Hosa Technology’s Director of International Sales, is particularly upbeat about the prospects for new business with BGW Guitars and Hi-End Tech. “Both of these firms are recognized leaders throughout their territories and we are proud to have them joining our efforts,” Sweeney said. “By adding these two performance-proven partners, Hosa has an exceptional opportunity to further its global presence. I’m confident in these two companies’ ability to increase the visibility of Hosa Technology and its products and look forward to working with both firms.”

For additional information about BGW Guitars, visit the company website at www.bgwguitars.com. To learn more about Hi-End Tech, visit the company online at www.hiendtech.com.

Buena Park, CA - May 2010... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and distributor of the new Goby Labs instrument care products, proudly announces the first four products in the company's instrument care line. Featuring a water-based guitar polish, a fingerboard conditioner, an anti-bacterial microphone sanitizer, and an anti-bacterial case freshener, the new Goby Labs products are the perfect solutions for maintaining one's prized musical instruments and accessories in the best possible condition.

Goby Labs Water-Based Guitar Polish is the only mass-market, water-based guitar polish currently available-making it an environmentally friendly instrument care solution while also providing distinct benefits. Unlike oil-based polish, Goby Labs Water-Based Guitar Polish leaves no fingerprints on the just-cleaned instrument surface. Using a combination of de-ionized water and polymers, the product's non-streaking, oil-free formula lifts oil and fingerprints, leaving the surface spotless. Made with biodegradable materials, Goby Labs Water-Based Guitar Polish is safe for use on nitrocellulose lacquers.

Ideal for all fretted instruments with porous-wood fingerboards, Goby Labs Orange-Powered Fingerboard Conditioner cleans and conditions all unfinished wood surfaces. Formulated from mineral-based white oil and citrus-based d-Limonene-both biodegradable materials -Goby Labs Orange-Powered Fingerboard Conditioner provides long-lasting moisture to revitalize old, dry fingerboards. Easy to use, the product ships with a no-spill, twist-cap applicator.

Finally, there's a product to keep one's microphones clean and sanitary. Goby Labs Anti-Bacterial Microphone Sanitizer eliminates odors and kills 99.99% of the germs that routinely collect on microphones. Manufactured with biodegradable materials, including de-ionized water, alcohol, and Benzalkonium chloride-and treated with a pleasant scent-Goby Labs Anti-Bacterial Microphone Sanitizer is a fast-drying formula that is ideal for sanitizing hands, skin, and equipment.

For those busy musicians who wish they had a convenient means of keeping their instrument case in better shape, Goby Labs Anti-Bacterial Case Freshener is just the ticket! Formulated with biodegradable materials, including de-ionized water, a proprietary 5% sugar-based enzyme, DMDM hydantoin (an antimicrobial formaldehyde releaser preservative), and scent, Goby Labs Anti-Bacterial Case Freshener is fast drying, safe for use on most gear, eliminates odors, and kills 99.99% of the germs with which it comes in contact.

Jonathan Pusey, Hosa Technology's National Marketing Manager, commented on addition of Goby Labs products to the vast offerings of Hosa Technology. "Our new Goby Labs products represent a giant step forward in the area of instrument care products," explained Pusey. "Not only are these products environmentally friendly and, hence, safe to use, they clean and disinfect the tools that musicians use day in and day out. They provide a convenient means of helping one stay healthy by minimizing contact with the myriad of germs and other contaminant that are frequently encountered in public places where musicians perform. Using biodegradable formulations, these products keep one's gear clean, spotless, and sanitary. I'm absolutely convinced these products will be greatly appreciated by those who try them."

The Goby Labs products are available now. MSRP pricing is as follows:

Heavy-duty construction is a hallmark of the new SNX Series Pro-Conex stage boxes. Designed to withstand the rigors of professional touring, all models employ heavy-gauge, rolled-steel chassis with a black enamel textured finish. This combination of materials minimizes the possibility of damage and keeps the units looking new longer. With high-contrast white numbers on the chassis and corresponding numbered leads, users will have no difficulty tracing connections, regardless of the lighting conditions on stage. A heavy-duty wire mesh hanger provides strain relief when supporting the cable fan.

In addition to their robust construction, the new SNX Series Pro-Conex stage boxes are built to provide superior audio quality. These stage boxes utilize genuine Neutrik® XLR connectors on all sends and returns for trouble-free connections, free from clicks, pops, or other annoying sonic artifacts. Additionally, all models employ foil-wrapped, heat shrink-protected internal wiring. Similarly, each lead/signal path is individually shielded using 24 AWG x 2 OFC (oxygen free copper) conductors—thus ensuring superior signal transmission.

Hosa Technology’s new SNX Series Pro-Conex stage boxes are available in multiple configurations and cable lengths—ranging from 8 sends/4 returns and a 25 ft cable fan to 24 sends/4 returns and a 150 ft cable fan. In all, there are fourteen models encompassing configurations with 8, 12, 16, and 24 sends and 25, 50, 100, and 150 ft cable lengths. All models employ 4 returns.

Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, commented on the new SNX Series Pro-Conex stage boxes. “Our new SNX Series Pro-Conex stage boxes are the Sherman tank of the performing musician and audio professional,” says Pusey. “These boxes are built to withstand the abuse typically encountered in professional touring and are available in multiple configurations and cable lengths—making them well suited for shows of many sizes. With Neutrik connectors, heavy-gauge cable, and solid construction throughout, I’m confident musicians and audio pros will find exactly what they’re looking for.”

The new Hosa SNX Series Pro-Conex Stage Boxes range in price from MSRP $340. - $1,340. For additional information, contact your local authorized Hosa Technology dealer or visit www.hosatech.com.

In addition to further establishing Hosa Technology as the preeminent manufacturer of cables and other connectivity solutions, the new website presents the various Hosa-distributed brands under a single banner. By incorporating the Da-Cappo Micro Microphones, CAIG Laboratories, Neutrik, and Zaolla Silverline brands all under the Hosa Technology banner, the new website reinforces the company’s recent expansion into distribution and easily—and all in one place—enables the site visitor to discover the many different types of products available through Hosa Technology.

The new Hosa website makes locating a dealer or distributor quick and painless. A dealer locator based on U.S. Postal ZIP Codes makes it easy for the customer to find a reseller convenient to their physical location. With simple drop down menus for ZIP Code, distance in miles, and the desired brand, locating an authorized dealer is both intuitive and fast. Each dealer’s listing also references the brands they stock and support. International distributors are identified by territory.

Hosa’s new website makes it particularly easy for customers to secure the product they want. If, for some reason, the customer is unable to identify a local authorized dealer or obtain a product via a local dealer, he or she may now order it via Hosa’s new website. In partnership with Shopatron, the leader in retail integrated e-commerce and order management and the site’s developer, Hosa Technology is now able to partner with the company’s dealer network to offer fulfillment services throughout the nation at the location nearest the customer. The new website complies with all current security and privacy best practices for e-commerce sites.

Particularly noteworthy is the website’s new cable selector feature. With a few simple clicks of one’s mouse, the customer is able to specify the desired cable type, connector type, and length and be presented with a filtered selection from within Hosa’s product range. This new feature provides valuable assistance to both new and experienced users and helps them locate precisely the product they are searching for.

Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, commented on the company’s new website. “The new Hosa Technology website is more than just a new look, it represents a dramatic overhaul and genuinely reflects the fact that Hosa is about much more than just cables and adaptors,” said Pusey. “Over the years, Hosa has come to encompass a wide assortment of connectivity solutions, product maintenance items, accessories, microphones, and many other offerings. Our new website assembles this wide assortment of products at one convenient, online destination and, in the process, provides a clean and easily navigable experience. Combined with our Twitter, Facebook, and MySpace pages (all of which are linked on the site), the company is now better positioned than ever to swiftly and succinctly deliver our corporate message to the widest range of customers.”

As the Product Manager for Hosa Technology and Zaolla Silverline, Gonzalez oversees a number of crucial operations for the company. He manages sales and marketing activities to maximize sales of the two brands and works with field sales staff to identify and implement appropriate sales and marketing strategies. Further, Gonzalez analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for the Hosa and Zaolla brands based upon the findings of his research.

Gonzalez’ background covers a wide range of experiences that make him ideally suited to his new position. A member of the Hosa Technology team since June 2008, Gonzales served as Hosa’s Sales Coordinator prior to his promotion. In this capacity, he managed all sales reporting between Hosa Technology and the company’s field sales staff, coordinated sales leads for prospective retail accounts and distributed them to the field sales staff for follow-up, and was responsible for implementing and monitoring the sales department’s information technology infrastructure. Additionally, with his background as an audio technician, Gonzalez possesses the application knowledge to understand the challenges the company’s customers routinely encounter. This combination of experience makes him well positioned to oversee a higher level of responsibility with the company.

Gonzalez commented on his new role with Hosa Technology. “With Hosa Technology’s and Zaolla Silverline’s comprehensive range of product offerings and trusted reputations as providers of connectivity solutions, these brands represent a terrific opportunity for me to utilize my sales management and application background,” he said. “I have a genuine passion for the music and sound business, and the ability to assume a proactive role in the sales operations of a company that sells products for musicians and audio professionals is perfectly in line with my interests. I feel this new set of responsibilities is a great fit for me and I’m honored to have earned this appointment.”

Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, shares Gonzalez’ enthusiasm, “I’m very pleased to have Jose take control of these critical aspects of our business,” says Pusey. “Jose’s combination of skills makes him a terrific choice for Product Manager. He understands what musicians and audio professionals look for, and this is extremely important when it comes to interfacing with our retailers, field sales staff, and end users. I’m confident he’ll do well and produce the results we’re looking for.”

Gonzales commenced work as Product Manager in February 2010.

The new HDC-800 Dynamic Stereo Headphones employ 40 mm drivers for linear frequency response that extends from 20 Hz through 20 kHz, making them a terrific choice for any listening task. These dynamic, closed-ear headphones utilize circumaural ear coupling to deliver a rich, articulate, low end. Featuring a gold-plated 3.5 mm stereo plug and quarter-inch adaptor, the new HDC-800 headphones are as well-suited to the control room for mixing and recording as they are for use with portable music players. Outfitted with a 10-foot cable, these headphones are the perfect match for both critical and casual listening.

One particularly distinct characteristic of the new HDC-800 headphones is their extra-wide headband, which goes a long way to ensure superior comfort and sonic performance. The design creates excellent lateral pressure, thus closing-off the ear cushions for maximum isolation. This unique trait of the HDC-800 headphones makes them a stand-out in their price range.

Jonathan Pusey, Hosa Technology’s National Marketing Manager, commented on the new HDC-800 Dynamic Stereo Headphones. “The HDC-800 headphones offer excellent performance and value at a price point every musician can afford,” said Pusey. “The closed-ear design enables these headphones to deliver full-range sound—including big bass. For added convenience, the collapsible, fold-flat design makes them easy to transport and store, be it for critical or casual listening. I’m confident prospective customers will find much to like about them.”

Hosa’s new HDC-800 Dynamic Stereo Headphones carry a MSRP of $50. They are available now.

The new Hosa MHR-422 and MHR-425 microphone clips are offered in 22 mm and 25 mm diameters respectively. These two sizes will readily accept the overwhelming majority of microphones currently available. The MHR-422 is designed for use with dynamic mics while the MHR-425 is designed for wireless mics. They are threaded for US compliance and will fit atop most any microphone stand sold in the United States. Additionally, a European (EU) adapter is included. Both models are RoHS compliant.

Both microphone clips are manufactured from a thermoplastic elastomer (TPE). This cutting-edge material is a physical mix of rubber and plastic and yields the benefits of each. These new microphone clips offer a more “grippy” feel than traditional clips. This attribute makes them easier to handle and they will not scratch the surface of one’s expensive microphones. Thanks to their 90 Shore A hardness, these new clips are more durable and longer lasting than plastic models. The microphone clips are all but impossible to break if the microphone stand is dropped or experiences rough handling during transport.

Jonathan Pusey, Hosa Technology’s National Marketing Manager, commented on the new Hosa MHR-422 and MHR-425 microphone clips. “Microphone clips are the Rodney Dangerfield of professional audio equipment,” says Pusey. “They get no respect until such time as they fail—then suddenly the performer has a big problem. Even gaffer tape can’t resolve the inconvenience of a faulty microphone clip. Thanks to the thermoplastic elastomer used to construct these clips, the new MHR-422 and MHR-425 are extremely durable and are guaranteed to provide years of reliable service. This cutting-edge material makes it easier to insert or remove a microphone during the heat of performance and the two sizes will easily accept a wider range of microphones. I’m confident musicians and other performers will appreciate the build quality of these new workhorse mic clips.”

Hosa Technology’s new MHR-422 and MHR-425 microphone clips are available now and carry the following pricing:

•    MHR-422: MSRP $6.45

•    MHR-425: MSRP $6.75

Like the entire range of Hosa-Lite LED console lamps, the new LTE-503XLR4 and LTE519XLR4 deliver warm, diffused light that is bright enough to work by—without causing eyestrain. These lamps feature four white LEDs and two red LEDs for accurate color illumination. The Hosa-Lite lamps are highly efficient—more so, for example, than incandescent bulbs—providing more light while requiring less energy. As an LED lighting solution, the Hosa-Lite operates at cool temperatures—facilitating adjustment without burning one’s fingers. Further, these models comply with all international lighting and energy regulations.

With their flexible gooseneck design, the entire Hosa-Lite product line offers functionality wherever a 12 V BNC, 3-pin XLR, or 4-pin XLR light socket is available. Every Hosa-Lite LED gooseneck console lamp features durable, long-lasting LEDs that make replacing light bulbs a distant memory.

Jonathan Pusey, Hosa Technology’s National Marketing Manager, commented on the new Hosa-Lite Flexible Gooseneck Lamps. “The Hosa-Lite is one of those simple yet incredibly useful accessories that make working with mixers and all types of rackmount equipment easier,” said Pusey. “This versatile accessory is easy on the eyes, never burns one’s hand, and provides just the right amount of light. For sound techs travelling with a touring act, the Hosa-Lite LED console lamp is essential equipment. In the dimly lit recording studio control room, it is equally important. With the addition of our new 4-pin XLR models, we offer a comprehensive product line designed to work with a wide range of products.”

Hosa Technology’s Hosa-Lite product group ranges in price from $44 to $62 MSRP, depending upon the model. The new 15-inch LTE-503XLR4 carries an MSRP of $50 while the 18-inch LTE519XLR4 carries an MSRP of $62. All models are currently available.

The newly expanded distribution partnership with CAIG Laboratories provides Hosa Technology’s customers with access to nine CAIG offerings from the DeoxIT® product line. These include DeoxIT D5 Contact Cleaner & Rejuvenator—both in Spray and handy Wipes. DeoxIT is a fast-acting deoxidizing solution that cleans, protects, lubricates and improves conductivity on all metal connectors and contacts. DeoxIT G5 GOLD Contact Enhancer, Conditioner & Protector—in both Spray and convenient Wipes is also available. DeoxIT GOLD is a unique conditioning solution that improves conductivity and provides long-lasting protection on gold, base metals, and other precious metal contacts and connections, including nickel, silver, rhodium, copper, and bronze. DeoxIT S5 SHIELD Spray and Wipes are also now available from Hosa. As a contact protector for severe environments, DeoxIT Shield is recommended after DeoxIT contact cleaner for superior protection of new metal surfaces and it is also ideal where high degrees of pollution (sulfur, salts, acids, etc.) are present.

Additionally, The Hosa / CAIG distribution agreement includes DeoxIT D100 Spray contact cleaner and rejuvenator, DeoxIT F5 FaderLube, a Spray precision lubricant for conductive plastics and carbon-based controls such as faders, slide potentiometers, and conductive membranes, as well as DeoxIT F100L FaderLube, a needle dispenser form factor of this invaluable lubricant.

Mike Neumann, National Sales Manager for CAIG Laboratories, commented on the newly expanded business relationship between the two companies. “CAIG Laboratories and Hosa Technologies have enjoyed a successful relationship for over a decade.  With Hosa’s expansion of its CAIG product offerings, Hosa now provides its customers with the a choice of applicators on our four core DeoxIT products, DeoxIT, DeoxIT GOLD, DeoxIT SHIELD, and DeoxIT FaderLube.”

Jonathan Pusey, Hosa Technology’s National Marketing Manager, was equally enthusiastic. “The DeoxIT product line from CAIG Laboratories has been a strong seller for Hosa since we first began carrying the line over a decade ago. I’m delighted that we are now able to offer our customers a more comprehensive product selection. The DeoxIT products are at the top of their category and offer musicians and A/V professionals alike world-class maintenance products for their valuable instruments and electronics.”

The newly expanded DeoxIT product line from CAIG Laboratories is now available from Hosa Technology. Additional information can be obtained from the Hosa website or by visiting  www.caig.com.

Hosa Technology opened for business on June 1, 1984.The Company was conceived and started by Sho Sato for the purpose of distributing Hosa-brand musical instrument cables, adaptors, and accessories to musical instrument dealers worldwide. Born in 1943 in Yokohama, Japan, Mr. Sato moved to the United States in 1967 to work for the TEAC Corporation of America in Montebello, CA as a technician before rising to the position of National Sales Manager, Accessories Division. He stayed with TEAC until 1984 when he launched Hosa Technology, Incorporated.

As it approaches its 25th year in business, Hosa Technology has evolved into a highly diversified organization with a comprehensive product line that addresses the requirements of professionals and enthusiasts alike.  Moving well beyond its humble beginnings as a supplier of cables and adapters for musicians, Hosa Technology now offers products for musicians, tour sound professionals, the A/V contractor market, and carries a total of greater than 2000 SKU’s. In addition to Hosa-branded products, the Company has formed the upscale Zaolla Silverline brand of cable offerings, and distributes the esteemed Da-Cappo Micro Microphones line throughout the Americas, as well as CAIG instrument care products throughout North America.

Hosa’s ability to adapt to the ever-evolving market conditions has been key to its longevity. Over the years, Hosa Technology has revised the company logo and its packaging to reflect its more diversified nature. Further,  the company has introduced new websites for both Hosa Technology and Zaolla Silverline (its two main brands), has introduced wall plates and related products for contractors, and has dramatically expanded its line of professional interconnects. Between its Hosa Technology, Zaolla Silverline, Da-Cappo Micro Microphones, and CAIG, Hosa Technology’s product offerings are among the most comprehensive in the industry.

“The evolution of Hosa Technology to its present day status is an accomplishment I am extremely proud of,” says Sho Sato, President of Hosa Technology. “Over the years, Hosa has grown to reflect the diverse nature of the music and sound industry. The people who work here are like family and, without their effort and dedication;  the Company’s expansion would not have been possible. Looking forward, I envision even greater opportunities as we strive to provide the music and sound professional with the best tools available to help make their aspirations a reality.”