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Hosa Technology Announces Mogan Standard Omni Earset Microphone

Hosa Technology Announces Mogan Standard Omni Earset Microphone

Exceptional audio quality for budget-conscious presenters

Buena Park, CA – November 2011… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and audio/video professional, is pleased to announce the introduction of Mogan Microphones, a new brand of subminiature microphones. The first offering under the new brand is the Mogan Standard Omni Earset Microphone. Offering solid performance and unbeatable value, the new Mogan Standard earset microphone is designed to deliver high-quality audio at a price that will appeal to budget-conscious presenters. The new Mogan Standard earset model is a terrific choice for educators, lecturers, business presenters, and church worship leaders.

The heart of any microphone is its capsule. The new Mogan Standard earset microphone features a 3.0 mm Omni-directional capsule with -45 dB nominal sensitivity that is designed to be positioned near the corner of one’s mouth. Delivering full-frequency audio performance, this microphone enables presenters to achieve good audio levels and deliver natural, resonant sound.

In addition to its impressive audio quality, the new Mogan Standard earset microphone is designed to be worn comfortably for hours-enabling one to focus on his or her presentation without distraction. With a soft ear cushion concealing its fully-adjustable, sprung-steel (stainless) mechanism, this earset microphone can be positioned on one’s left or right ear for best-in-class stability and comfort.

The new Mogan Microphone interchangeable cable system enables one to connect the microphone to most popular wireless transmitters, including models from Shure, AKG, Sennheiser, and Audio Technica. Each microphone ships with a detachable, Kevlar®-reinforced cable with a hardwired connector.

The new Mogan Standard Omni Earset Microphone is available in either beige or black to blend with a variety of skin tones. Additionally, each unit includes a foam windscreen and a single mic clip. The entire package ships in a fabric-backed polyvinyl chloride (PVC) zippered case for heat resistance, durability, and ease of cleaning.

Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, commented on the new Mogan Standard Omni Earset Microphone and the introduction of the brand. “The Mogan Microphones brand of subminiature microphones represents a significant step forward for Hosa Technology,” says Pusey. “This is a new brand solely owned by Hosa and I’m encouraged by both the performance and value these new microphones deliver and the possibilities this new product line represents for us. As our first offering, the Mogan Standard earset model delivers impressive performance and comfort for an amazingly low price. I believe educators, business presenters, and others will find this earset microphone a compelling value.”

The Mogan Standard Omni Earset Microphone is available now. MSRP is $200.

Zaolla Silverline the Cable of Choice for Willie Basse

Solid silver conductor and robust construction deliver accurate sound quality

Los Angeles, CA – October 2011… Ask any audio professional about a cable’s impact on sound quality and you’ll inevitably be told one’s choice of cable is not the place to save a few bucks. Such is the case for Willie Basse. Best known as the former frontman of the legendary Los Angeles based rock band Black SheepBasse is a multitalented vocalist/bassist, audio engineer and producer, artist manager, studio owner, and actor. Whether on stage or in the studio, Basse never cuts corners when it comes to his cables, and that’s precisely why he insists on using Zaolla Silverline Artist 500 guitar cables with his instrument and Zaolla Silverline microphone cables in his studio.

Break Away-released in 2010 on the New Empire Media label-is the title of Basse’s most recent single, which features Dokken/Lynch Mob guitarist George Lynch and Scorpions drummer James Kottak. As a solo artist, Basse is very particular about his sound and, for the past 3+ years, has relied on Zaolla Silverline cables. He discussed what led him to Zaolla Silverline.

“I’ve spent three quarters of my life dedicated to achieving a better sound,” Basse explained. “Over the years, I’ve conducted numerous cable and connector ‘shootouts’ and I consistently prefer the sound I hear with Zaolla Silverline. I really like the Artist 500 guitar cables. The cable’s solid silver core makes for a much better signal conductor. I first learned about solid-core silver from Doug Sax and Stephen Haselton from the old Mastering Lab in Hollywood and when I listened, I was sold. The Artist 500 is, by far, the most accurate cable available in terms of sound quality. This cable delivers a clean, clear, punchy representation of the sound. These cables enable me to hear exactly what my ears are hearing when I’m standing in the room with the instruments.”

“I’m equally impressed with the plugs on the ends of these cables,” says Basse. “Everything about the Artist 500 is top notch. The build quality, the way they wrap, and the way they lay flat on stage. I’ve had my Zaolla Silverline cables for a good 3-4 years and they simply get the job done better than any other brand I’ve tried.”

Zaolla Silverline Artist 500 guitar cables use silver-core plugs by G&H Industries. Being 99.99% pure silver to increase conductivity and improve sonic responsiveness, these plugs are the only ones on the market with solid-silver core connections-making them the ideal complement to Zaolla Silverline’s cable.

Basse is equally fond of his Zaolla Silverline microphone cables. “These mic cables are clearer than any other cable brand I’ve experienced,” Basse reports. “From the microphone to the mic preamp and on to the channel input, I use my Zaolla Silverline cables all the time. Cables are a critical element in the studio that can’t be overlooked. Zaolla Silverline is as accurate and true to the source as you can find. With these cables, I know exactly what I’m getting when it comes to the sound.”

In addition to their superior sound and build quality, Basse was equally complimentary of Zaolla Silverline’s customer / technical support services. “On my last tour I was opening for Steven Adler (drummer from Gun’s N’ Roses) and his new band, Adler’s Appetite-we had 40 shows booked. I needed more cables and wherever I tried to buy them, the stores were out. I contacted the company and not only did they build me the cables I wanted, the company express shipped them to me. The folks at Zaolla Silverline were really on top of the situation. I was able to get the cables I needed in time, so I didn’t have to stress out over the matter. They were great to deal with.”

Currently, Basse is preparing for the Willie Basse Feed America-NOW tour (www.feedamerica-now.org). This will be a campaign to fund community food banks across the nation in an effort to help those people who have encountered difficulties during our nations’ current economic downturn. The plan is to launch this effort right after Thanksgiving. “These are tough times for a lot of people,” Basse says, “One in every four children go to sleep hungry and I really want to help change this.”

Shifting his attention back to his preparation for the upcoming tour, Basse offered this closing thought, “Working with Zaolla Silverline cables has been like taking the cotton out of my ears or lifting the blanket off my head. Thanks to these cables and their excellent audio qualities, I can hear clearly and this enables me to see, or visualize, the music better in my mind. If you’re looking to improve your sound, start with your cables and take a good, hard look at and listen to Zaolla Silverline.”

To learn more about Willie Basse, visit: www.williebasse.com or www.rockforrecovery.com.

Hosa Technology Introduces Hosa Pro Speaker Cables

Superior components and world-class manufacturing combine for exemplary performance

Buena Park, CA – September 2011… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the introduction of the new Hosa Pro Speaker Cables. Combining first-rate cable for enhanced signal transmission and audio quality, world-class REAN® connectors by Neutrik AG, and class-leading workmanship, the new Hosa Pro Speaker Cables re-define the landscape for professional quality cables at a midline price.

Cable quality is crucial to signal transmission and sound clarity. In this regard, the new Hosa Pro Speaker Cables raise the bar for products in their price range. These outstanding cables feature 14 AWG Oxygen-Free Copper (OFC) conductors for enhanced signal clarity and a black PVC jacket for durability, flexibility, and low visibility on stage.

While most other speaker cables in their price range are limited to 1/4 inch TS (tip-sleeve) connectivity, Hosa Pro Speaker Cables are available with REAN Loudspeaker connectors by Neutrik AG, the industry leader in connectivity solutions. With both Loudspeaker and 1/4 inch TS connectors available in this product line, users are assured of a superior product with the right connectivity option.

Rean Loudspeaker connectors by Neutrik AG incorporate silver-plated contacts for superior signal transfer, a glass-reinforced housing for rock-solid reliability, a robust, twist-lock mating system for secure connectivity, and chuck-type strain relief for maximum cable retention. The 1/4 inch TS connectors include nickel-plated contacts for efficient signal transfer and rugged durability, a zinc die-cast housing for superb reliability, crimp-type strain relief for larger-diameter cable, and rubber boot kink protection to ensure long cable life.

Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, commented on the new Hosa Pro Speaker Cables. “Hosa Pro Speaker Cables are engineered to deliver years of rugged, dependable performance,” notes Pusey. “By combining REAN connectors by Neutrik AG with world-class manufacturing techniques, these cables deliver unsurpassed performance and value. I’m absolutely confident these cables will be very well received by all who audition them.”

Hosa Pro Speaker Cables are available in 3-, 5-, 10-, 25-, 50-, and 100-foot lengths and will be available in Q4, 2011. Configurations include Loudspeaker to Loudspeaker, Loudspeaker to 1/4 inch TS, and 1/4 inch TS to 1/4 inch TS. Pricing ranges from MSRP $14.40 to $169.20. Out of respect for the environment, Hosa’s packaging is minimal and recyclable for a greener planet.

Hosa Technology Announces Hosa Pro Interconnect Cables

Superior materials and world-class manufacturing deliver exemplary performance

Buena Park, CA – May 2011 … Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the introduction of the new Hosa Pro Interconnect Cables. The combination of superior cable for enhanced signal transmission and audio quality, highly acclaimed REAN® connectors by Neutrik AG, and world-class workmanship make the new Hosa Pro Interconnect Cables an exceptional choice for wiring one’s studio with professional quality cables at a midline price. They are available in all pro audio terminations, including XLR, 1/4 inch TRS (tip, ring, sleeve), 1/4 inch TS (tip, sleeve), and RCA.

While many other cables in their price range feature cost-cutting molded connectors, Hosa Pro Interconnect Cables feature REAN connectors by Neutrik AG, the leading supplier of professional entertainment connector systems. All cable models utilize a zinc die-cast housing for rock-solid reliability, an attractive quadrangle design for ergonomic handling in tight jack spaces, chuck-type strain relief for maximum cable retention, and rubber boot kink protection for prolonged cable life.

Cable quality is crucial to signal transmission and sound clarity. In this regard, the new Hosa Pro Interconnect Cables raise the bar for products in their price range. Hosa Pro Interconnect cables feature 24 AWG Oxygen-Free Copper (OFC) conductors for enhanced signal clarity and a 90% OFC spiral shield for effective EMI and RFI rejection. The 1/4 inch TRS and TS cables employ nickel-plated contacts for efficient signal transfer and rugged durability while XLR and RCA cables incorporate silver-plated contacts for enhanced signal transfer.

Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, commented on the new Hosa Pro Interconnect Cables. “Hosa Pro Interconnect Cables are engineered to deliver years of rugged, dependable performance,” notes Pusey. “By combining REAN connectors by Neutrik AG with world-class manufacturing techniques, these cables re-define performance and value-making them a terrific choice for the various connections that are typically made in today’s modern recording studios. I’m absolutely confident these cables will be very well received by all who audition them.”

The new Hosa Interconnect Cables are available in lengths from 1.5 ft to 100 ft. Prices range from $9.90 to $120.00 MSRP. To help ensure environmental friendliness, all cables have minimal, recyclable packaging to help ensure a greener planet.

Bad Boy Bill Hooked Up with Zaolla Silverline

All the right connections make for a formidable studio

Chicago, IL – March 2011… As an electronic DJ and music producer from the windy city with over 25 years in the business, Bad Boy Bill knows firsthand what it’s like to spend hour after hour in the studio. An owner of several record labels that release house music, Bad Boy Bill recently released The Album, a full length CD of original music. But it doesn’t stop there. This non-stop artist does what to many would seem the unthinkable: he travels the globe on weekends DJ’ing for music fans from seemingly everywhere. As of this writing, Bill was off to Europe for a gig-but he planned on being back in the studio in just a few days! With a schedule like this, there’s no time to be messing around resolving cable issues. That’s why, for his studio, there’s only one cable that Bill knows he can count on-Zaolla Silverline.

Known as Studio 956, Bad Boy Bill’s studio is outfitted with a variety of Zaolla Silverline cable products, including DB25 to XLR breakouts and balanced interconnects such as XLR, ¼  inch TRS, and  XLR to ¼ inch TRS.  There’s also an assortment of RCA to XLR cables as well as RCA to ¼ inch TS.

“I started using Zaolla Silverline cables a few years ago when I really wanted to upgrade the sound quality in my studio,” Bill reports. “I use Zaolla Silverline for every single connection in my studio, which includes DAWs, loudspeakers, a BLUE Bottle Mic, a Manley Massive Passive signal processor, as well as my Neve, Chandler, Summit, and Tube-Tech microphone preamps-and, of course, to all my vintage keyboards and gear like my Memory Moog, Roland TR-909 Rhythm Composer, Studio Electronics SE-1X, etc.”

While reliability is certainly important to him, Bill is adamant about sound quality and, in this regard, he says there’s no substitute for Zaolla Silverline. “Zaolla Silverline cables are the best,” he said, “and it shows in the sound quality I achieve as well as the build quality. In terms of sound quality, what I put in is exactly what I get out-the music sounds rich and full. What more could a guy ask for? This is why there isn’t a cable in my studio that’s not Zaolla Silverline. Anytime we’re working in the analog world, my music gets created or processed flowing through the veins of my Zaolla Silverline cables.”

Bill tells us he’s never had to replace a single Zaolla Silverline cable, “I really haven’t had to deal with the cables much at all because everything works beautifully right out of the box. I haven’t had a single problem with a Zaolla Silverline cable.  To me, that shows the durability and quality the company builds into their cables.”

Before shifting his focus to the business of the day, Bill offered this parting thought, “Listen, I couldn’t ask for anything more. These days, most electronic music is being done ‘in the box,’ but if you’re going to add anything like a vocal or a guitar or an analog keyboard to your track, I feel it’s worth it to make certain you get the highest quality signal into your system as possible. You may also want to send something out from the DAW into an analog EQ or compressor for processing, and then shoot it back into your DAW; so you certainly don’t want to lose any signal quality due to poor cabling. If sound quality is important to you, the investment in high quality audio cables is mandatory. I’m very happy to be a Zaolla Silverline user/endorser and would like to thank everyone at the company for making my recordings sound the absolute best they can be.”

Bad Boy Bill’s music is available online at iTunes, Beatport, and Amazon.com. To learn more, visit him at www.badboybill.com.

Hosa Technology Debuts Goby Labs Screen Cleaner

Safe, alcohol- and ammonia-free solution ideal for wide range of displays

Buena Park, CA – March 2011 … Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and distributor of Goby Labs instrument care products, is pleased to announce the introduction of Goby Labs Screen Cleaner. This safe, alcohol- and ammonia-free solution cleans without dripping or streaking and is ideal for cleaning LCD, plasma, and touch screen displays. It is a must-have cleaning solution for all computer-based recording studios.

Goby Labs Screen Cleaner is formulated to lift dust, fingerprints, and other contaminants from computer monitors, television screens, and other displays as well as other sensitive plastic surfaces. The anti-static formula repels dust after cleaning. With its fresh lemon scent and the included microfiber terry cloth specifically designed to safely clean any screen, Goby Labs Screen Cleaner is the ideal studio maintenance companion for musicians, videographers, students, and virtually anyone who works with a computer.

Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, commented on the new Goby Labs cleaning solution. “Most recording studios-home and pro alike-are computer based,” Pusey said. “Computers have screens and these screens need cleaning. If one is using a handheld device with a touch screen, the issue only compounds itself. Those of us at Hosa Technology believe musicians should be able to buy screen cleaner along with cables, strings, and other musical supplies at their local music store rather than be forced to go into a consumer electronics store for a single $10.00 item. This is not only a matter of convenience, it’s a matter of hygiene-and Goby Labs Screen Cleaner is one of those everyday essentials that, we believe, should be far more accessible.”

Goby Labs Screen Cleaner ships in a 2-ounce container with a microfiber terry cloth and carries a MSRP of $10.00. The product will be available Q1, 2011.

Hosa Pro Guitar Cables Raise the Bar

First-rate components and world-class manufacturing combine for outstanding performance

Buena Park, CA – February 2011 … Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the introduction of the new Hosa Pro Guitar Cables. Combining superior cable for enhanced signal transmission and audio quality, world-class REAN® connectors by Neutrik® AG, and class-leading workmanship, the new Hosa Pro Guitar Cables raise the bar for professional quality guitar cables at a midline price.

Cable quality is crucial to signal transmission and tone. In this regard, the new Hosa Pro Guitar Cables raise the bar for products in their price range. These outstanding products feature 20 AWG Oxygen-Free Copper (OFC) conductors for enhanced signal clarity, conductive PVC to absorb handling noise, a 90% OFC braided shield for effective EMI and RFI rejection, and a lithe, 6.0 mm outside diameter (OD) jacket for kink-free performance on stage.

While most other cables in their price range feature cost-cutting molded connectors, Hosa Pro Guitar Cables feature REAN connectors by Neutrik AG, the leading supplier of professional entertainment connector systems. Featuring nickel-plated contacts for efficient signal transfer and long-lasting durability, a zinc die-cast housing for rock-solid reliability, slim quadrangle design for ergonomic handling in dense jack fields, chuck-type strain relief for maximum cable retention, and rubber boot kink protection for long cable life, the REAN connectors deliver first-class audio performance with rugged build quality designed to last for years.

Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, commented on the new Hosa Pro Guitar Cables. “Hosa Pro Guitar Cables are engineered to deliver years of rock-solid reliability,” notes Pusey. “While most other cables in their price range feature cost-cutting molded connectors, Hosa Pro Guitar Cables feature REAN connectors by Neutrik AG. Assembled with state-of-the-art manufacturing techniques, these cables deliver world-class performance and value. I’m absolutely confident they will be extremely well received by all who experience them.”

Available in straight/straight and straight/right-angle configurations and packaged in minimal, recyclable packaging for a greener planet, the new Hosa Pro Guitar Cables are available in 5-, 10-, 15-, 20-, and 25-foot lengths. The straight/straight models carry suggested retail pricing ranging from $14.40 – $33.90 while the straight/right-angle models carry MSRP pricing that varies from $15.00 – $34.50. Both lines will be available in Q1, 2011.

Hosa Technology Introduces Goby Labs Microfiber Polish Cloth

The world’s finest polish should be applied with the finest cloth

Buena Park, CA – February 2011 … Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and distributor of Goby Labs instrument care products, is pleased to announce the introduction of Goby Labs Microfiber Polish Cloth. Manufactured from the highest, optical-quality microfiber, this ultra-fine cloth delivers an unmatched shine on all guitar finishes, including nitrocellulose lacquer, and is the ideal complement for use with Goby Labs Guitar Polish.

As a result of its high, optical-quality microfiber, the new Goby Labs Microfiber Polish Cloth is the best possible choice for cleaning the delicate surfaces on musical instruments such as guitars and basses. Safe for use on all coated and uncoated finishes, including nitrocellulose lacquer and satin finishes, this exceptional microfiber cloth is unmatched in its cleaning and polishing ability-leaving surfaces clean and streak free. Measuring a square foot in size (12 inches x 12 inches), the stitch-free Goby Labs Microfiber Polish Cloth will never scratch or abrade the instrument’s surface.

Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, commented on the new Goby Labs Microfiber Polish Cloth. “The Goby Labs Microfiber Polish Cloth combines the highest-quality microfiber with a visually appealing design, creating a cool vintage vibe that will appeal to musicians,” he said. “This is a good sized, stitch-free cloth that is specifically designed for use with Goby Labs Guitar Polish. Together, these premium products make the best possible choice for cleaning the sensitive finishes found on today’s guitars, basses, and other string instruments. This new cleaning cloth is safe on all coated and uncoated finishes and is machine washable-providing extended life and value. I’m certain musicians everywhere will find this new microfiber polish cloth to be the ideal means of cleaning their treasured instruments.”

The Goby Labs Microfiber Polish Cloth carries a MSRP of $8.00. The product will be available Q1, 2011.

Hosa Technology Recognizes The Peter E. Schmitt Company for Rep of the Year

Coveted ‘Biggest Cheese Award’ Celebrated During Winter NAMM

Buena Park, CA – February 2011 … Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and distributor of Da-Cappo Micro Microphones throughout the Americas, is pleased to announce the company’s highly coveted Biggest Cheese Award (Rep of the Year) has been awarded to The Peter E. Schmitt Company of Pompton Plains, NJ. The Peter E. Schmitt Company represents Hosa Technology throughout the metropolitan New York area, which includes Rockland and Westchester counties as well as New Jersey north of and including the counties of Hunterdon, Middlesex, and Monmouth.

Hosa’s Biggest Cheese Award acknowledges exemplary sales and service of the company’s products. A truly grand honor to which many sales organizations aspire but few actually achieve, the Biggest Cheese Award is a time-honored tradition that culminates with a pompous ceremony during which the plaque-complete with a cute little mouse-is bestowed upon the one rep firm for Finding the Most Cheese Above Goal.

In acknowledging the award, Bryan Ottens, Director of Retail Sales/E-Commerce for The Peter E. Schmitt Company, offered the following comment. “All of us at The Peter E. Schmitt Company are delighted to be receiving this recognition,” Ottens said. “We realize the Biggest Cheese Award is not something that is handed out casually. It represents the highest honor and we take tremendous pride in having this award bestowed upon our entire firm. The plaque will be displayed prominently in our office and will serve as a daily reminder to all of us that hard work can, indeed, result in great achievements.”

Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, was equally upbeat about The Peter E. Schmitt Company’s accomplishments. “All too often, the hard work and dedication of our sales representatives gets taken for granted,” notes Pusey. “This is something that should never happen. Our sales representatives are the lifeblood of our organization and we really do appreciate their efforts. On that note, we try to put a little humor and good cheer into this award as a means of recognizing the efforts of the winning firm. To us, they really are The Biggest Cheese!”

For additional information about The Peter E. Schmitt Company, visit them online at www.peschmitt.com.

Guitarist Tommy “O” Connects with Zaolla Silverline

Instrument and pedal board cables provide noticeable sonic improvement

Buena Park, CA – January 2011 … As a musician, you’ve definitely arrived when your credits include tours for performers such as En Vogue, R&B/Pop icons Janet Jackson and Michael Jackson, as well as high profile studio sessions with the likes of Jimmy Jam and Terry Lewis (best known for creating Janet Jackson’s pulsating grooves). Currently, he’s the staff guitarist for Michael Bearden & the Ese Vatos, also known as the Lopez Tonight band. Thomas Organ-better known in music circles as Tommy “O”-is at the top of his profession. At this level, you can work with any equipment you choose and when it comes to cables, Tommy O relies on Zaolla Silverline.

Since September, Tujunga, CA-based Tommy O has been using Zaolla Silverline Artist 500 Series guitar cables for both his instrument and his effects pedal board. While he has employed the services of guitar technicians to wire his effects in the past, he prefers a more hands-on approach and enjoys tweaking his gear until every last path in the signal chain is fully optimized. He discussed those factors that most directly impact a good pedal board setup.

“I like to keep my pedal board cables as short as reasonably possible, since it dramatically helps minimize noise, hum, and other audible anomalies,” Tommy explained. “When you move from one gig to another, fluctuating voltage can make a huge difference to the sound coming through the pedal board. I find that by keeping my interconnecting cable lengths as short as possible, it lessens the chance for noise and other undesirable sounds. Since I buy my Zaolla Silverline pedal board cables pre-terminated (plugs already fitted) and in 6-inch lengths, it’s easy to wire the equipment together while minimizing the amount of cable in the system-and this really helps keep your signal clean and noise-free.”

In the few months since he switched to Zaolla Silverline’s Artist 500 Series cables, Tommy O reports his sound is better than ever and he loves the cable’s build quality. “Since switching to Zaolla Silverline cable, I’ve experienced a very noticeable impact on my sound,” he says. “It broadens my sound and gives it considerably more presence than many other cables-without coloring it. My signal is also cleaner and it’s got more bite when I need it.”

“As for the way the cable wraps and lies on the floor,” he continued, “this too, is very impressive. A lot of cables remain pretty wrinkled up when you first unwrap them and lay them across the floor. By contrast, the Zaolla Silverline cables flatten out and lie nicely in just a few moments after unwrapping them. You have a lot less concern about tripping over them or having the cables getting caught on something by accident. It all adds up to a more confident performance.”

When an artist has the performance demands of such high profile work as Tommy O, the ability to count on one’s suppliers is crucial. In this regard, Tommy O had nothing but praise for Zaolla Silverline’s customer/technical support services. “Everyone at Zaolla Silverline has been great to deal with,” he said. “Whenever I have questions or need something, they’re very responsive. They’re a great company to be with. It’s a pleasure to work with the Zaolla Silverline team. They really take great care of their customers and are really good about getting back to you when you have questions or need assistance. When they say they’re going to do something, it gets done and you can’t ask for more than that.”

As he prepared to leave for his next project, Tommy O offered this parting thought about his experience with Zaolla Silverline, “I can honestly say Zaolla Silverline cable products have been the best cables I’ve used thus far in my career. Reliability has been excellent and I have every confidence these cables will be with me for a long time. I’m sold!”

For additional information about Tommy O, visit him online at http://www.lopeztonight.com/guitarist_tommy_organ.php.