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Hosa Extends Territorial Reach for Asia Pacific Music Marketing

Manufacturer representative for Asia Pacific region gains new responsibilities

Buena Park, CA – January 2013… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that Asia Pacific Music Marketing (APMM), its recently acquired representation for the Asia Pacific region, has been given responsibility for additional territories based upon its exceptional performance. The company, which commenced representing Hosa Technology in June 2012 throughout East and Southeast Asia (minus Japan), did such an exceptional job that Hosa has now expanded APMM’s reach to include Australia and Oceania (a region centered on the islands of the tropical Pacific Ocean).

With offices in Hong Kong, Australia, and the USA, Asia Pacific Music Marketing is an international manufacturers’ representative firm, specializing in the music products industry. APMM represents manufacturers of musical instruments, professional audio, music software, sound recording, broadcast, and music technology products.

Michael Adams, APMM’s US-based company Director, reflected on the company’s recent change of responsibilities for Hosa, “Roy [Adams, co-director of APMM] and I are delighted to be working with Hosa Technology. This is a brand that has been on our radar for many years and we are eager to help Hosa fulfill its potential throughout the Asia Pacific region. The quality of manufacturing and the breadth of the product range within Hosa Technology is just stunning. We believe that Hosa and their related products (Beatport co-branded products, CAIG, Goby Labs, Mogan Microphones, and Zaolla Silverline) will become an integral part of our business and also the distributors that we align with this brand. We are extremely pleased to be expanding our relationship with Hosa.”

Jonathan Pusey, Hosa Technology’s Vice President of Sales and Marketing, is equally enthusiastic about the expansion of APMM’s role. “Hosa Technology had been looking for a performance-proven partner for this all-important territory to provide the reach and knowledge required to service our extensive product lines,” states Pusey, “and APMM delivered the goods in a big way. Expanding APMM’s territory means Hosa Technology now has the capability—thanks to their extensive knowledge of these regions—to successfully penetrate these vitally important markets, now including Australia and Oceania. We are delighted to be working with the entire APMM team.”

To learn more about Asia Pacific Music Marketing, visit the company online at www.asiapacificmusic.com.au.

- Hosa
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