Welcome to the latest Music & Audio Industry News Roundup! Every month, we’ll share the top music and audio news headlines, stories and more from our ever-changing industry.
This month we’ll take a look at virtual tradeshows, Instagram, increasing employment, Andrew Huang, and the latest plans for NAMM 2021.
Virtual Tradeshows Becoming the Norm
Photo credit: Worship AVL
Industries are adapting, and we are seeing lots of trade shows going virtual, bringing manufacturer content directly to the users screen rather than the show floor. This means more company investment into video content, including demonstrations and overviews for products and services that will be even more publicly distributed. (Read More)
Instagram is Helping Musicians Sell Merch
Photo credit: Music Business Worldwide
Instagram has recently expanded their shopping feature, allowing for creators and musicians that meet their commerce eligibility requirements to link from posts & stories to their storefront. In a time where musicians find normal sources of income either dramatically reduced or completely removed, the more opportunities to sell merchandise will help wade the waters until traditional incomes return. (Read More)
American Jobs Are Storming Back as States Reopen
Photo credit: Free To Use Sounds
Even with some hiccups, states have reopened and are seeing establishments return with distancing measures, which means employment and customers. This turnaround bodes well for the music industry, where many artists and retailers are out of work. (Read More)
Andrew Huang’s YouTube Channel is a Weird, Creative Paradise
Andrew Huang is a Toronto-based music and video producer with a penchant for working within absurd, self-imposed limitations. Just as often as he releases videos turning random noises into addicting melodies, he gives DIY tips to aspiring songwriters, producers, and engineers of all styles. Check out Andrew’s YouTube channel, which has over 2 million subscribers.
NAMM Announces Intentions to Keep the Show On
Photo credit: NAMM
NAMM has announced its intentions to have the 2021 show in January after discussions about cancelling until 2022. For an industry that’s been hit hard, they see this as a chance to help rebuild for manufacturers and retailers. NAMM will be working with local authorities and health agencies to make sure safe distancing measures are in place. (Read more)
Thanks for reading our July Music & Audio Industry News Round-up. If you enjoyed this recap and would like to continue to receive news, audio how-tos and product announcements directly from Hosa, subscribe to our newsletter today.- Hosa