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Artist Spotlight: Panda Studios

Artist Spotlight: Panda Studios

Hosa Artist Testimonials | Panda Studios

Whether Bedroom or Studio Setup…

Whether you’re a creative in a bedroom setup or in a professional recording situation, signal flow is of utmost priority – yet often overlooked. At the core of each recording setup are reliable cables that help ensure workflow. From guitars to microphones to audio interfaces and all that’s in between – cables are the common denominator of what makes a session run smoothly. Our very own Dylan put it best:

“It’s often the things we don’t think about that can have a huge influence on our results. In the world of cooking, it may be the type of knife or cutting board we use; in automobiles, the grade of oil put in our engines; in audio & video, the quality and type of cables can make for dramatic differences that often get underappreciated.”

This month, we were fortunate enough to meet with Sam Pura of Panda Studios. Pura has worked with countless bands from all different kinds of life. Watch as Sam fills us in on his creative process and explains why Hosa cables are his favorite.

Sam Pura, Panda Studios, Interview

https://www.youtube.com/watch?v=c887_fVOEqs

VIDEO TRANSCRIPT
Hello, welcome to the Panda Studios. Let me show you our first room here. We have nine beds in this room so bands can come and just crash here and just focus on making a record.

Here we are in the main hallway. I like to call this the Wall of Fame because it has all of the records that I’ve done that have been pressed to vinyl. It’s a room that I use for microphones and for reverb so it actually is an active recording room.

Okay so we’re in the west live room here at the Panda Studios. I like it to be a turnkey solution where you can just get off of a plane and show up at the studio. And I have everything for you. I have drums, I have guitars, basses – I have all microphones – everything you need to make a record. You just need to come experience it. You don’t need to bring anything.

So, now we’re in the west control room. That’s what I kind’ve like to explain to people what happens here – people with a strong vision and a strong goal of what they want to achieve and what they want to sound like and what type of art they want to make, they have a really good time making records here because there’s plenty of option for us to actually achieve the final end result and that’s what makes making records and collaborating with other so fun. Everyday when I’m making records or making any sort of audio, the audio path is going through Hosa cables. Hosa is involved in some way, shape, or form inside of the work that I do every single day at the studio. Hosa is the thing that helps empower what I do everyday.

Now we’re in the isolation room – as I like to call it. You might be able to hear by the sound of my voice, it’s very dead in here. We store a lot of guitars in here, I have a lot of cabs ready to go. I have a bunch of pedals in here and I’ve got a bunch of fun stuff. Every room has Hosa cables and is ready to just plug and play and walk in and have fun and start making noise and be inspired.

Okay, so now we’re in Panda East. This is the second control room, second studio we have here on the property. I usually start most of my records in this room. I it’s my production room where I can start throwing down some basic keyboard ideas. The other fun part about it is that it’s connected right to the other live room right here. So, this is the east live room – a fun second studio to have here on the property, to be able to use and bounce some ideas around.

Well, thanks for stopping by – I hope you enjoyed having a deep dive in the Panda Studios here. Come by anytime, you’re always welcome and thanks for checking us out. Cheers.

Popular Hosa Cables and Accessories for Audio Engineers (H2)

Hosa Edge Guitar Cable
Every electric guitarist needs a guitar cable. Our Edge series isare designed to provide a lifetime of outstanding performance.

Goby Labs Guitar Care Kit
Inevitably when you use music and audio equipment, you’re going to get some wear and grime build-up and potentially expose yourself to unwanted germs. Our Goby Labs Guitar Care Kit can help with that.

Pro Headphone Extension Cable
Our Pro Headphone Extension Cables are designed to extend the reach of hard-wired headphones. These are especially useful when playing your instrument away from your console or DAW.

Hosa

Artist Spotlight: Miles Dimitri Baker

Why Quiet Matters (in Cables)

Cables have a pretty thankless job. The best ones work all the time and you never hear about them. And that’s exactly what they should do. Miles Dimitri Baker, guitarist and part of the band Interloper, said it best:

“You can’t have noise. It’s, like, not an option. So if someone asks [which cables to buy] I’m going to say Hosa because that’s what I personally use on all of my gear.”

This month, we were fortunate enough to meet with Miles in his home studio and he fills us in on his creative process and why Hosa cables are the best fit for him.

Miles Dimitri Baker, Artist and Guitarist, Interview

VIDEO TRANSCRIPT
One of my favorite things about music is obviously the emotion it can create. It gives you a feeling, you know you hear a song and it can take you back to a place in your life, like a memory or it can give you a feeling whether it’s like sadness or triumph or any of those types of emotions. Music has the power to do that.

Hey, I’m Miles Dimitri Baker. I’m a musician, I play in the band Interloper and I also teach music. And this is my cat, Sabrina. I like the things I’ve been able to do with it, honestly. You know, I’ve been able to put music out and people enjoy what I do which, I think, for most people – at the end of the day people feeling appreciated, you know, is a basic human need. So I feel really lucky and fulfilled that way.

The creative process for me can be different. It almost starts, sometimes, like a calculated approach. For certain things, you know, do I find this certain chord progression in like its purest form – you know, through position triads or 7th chords. Do I find that, like, appealing? And then it becomes like a manipulation process – of like – how can I make this actually sound cool, in like, an actual musical idea. You know, taking sort’ve like a more like calculated, sort’ve scholastic approach to it and then like really manipulating it. That’s a lot of times my approach for it and then other times, you know, you really get that where you’re hearing something and you’re like, “Oh wow, I need to record, like, right now.” And that’s really exciting, turning that and developing it. Same kind of approach, like, “what’s really going on here?” What do I hear next, if I don’t hear something next, maybe I’ll hear, like, the structure of it. Maybe, what harmonically is going on that, maybe I can use to get to this next section that I have yet to have an idea for.

Every little thing that becomes like an ease abuse type situation. It’s the smoothness in which that workflow is interrupted by saying like, “how do I do this or I need to go get this, or whatever.” You know, I have the ability to run things however I want.

Every single piece of gear I have in here is using Hosa cables (laughs). Literally everything. Every single piece – from the monitors to all of my rack stuff to any sort of connection running to like, this cab. Speaker cables, power cables, it’s all Hosa. You know, they’re durable, they sound good, they’re quiet – that’s another thing that’s worth mentioning with cables. Some cables are noisy. If you’re trying to track like a DI guitar, or you know, re-amp something, you can’t have noise. Or if you’re running cabling through FX things like a reverb pedal or delay pedal, you know, your tuner to your guitar. You can’t have noise, you know? It’s like not an option so it’s nice having dependable things. It’s like, I literally use them for everything – so if someone asks I’m going to say Hosa because that’s what I personally use on all of my gear.

Popular Hosa Cables and Accessories for Guitarists (H2)
Hosa Edge Guitar Cable
Every electric guitarist needs a guitar cable. Our Edge series are designed to provide a lifetime of outstanding performance.
Goby Labs Guitar Care Kit
Inevitably when you use music and audio equipment, you’re going to get some wear and grime build-up and potentially expose yourself to unwanted germs. Our Goby Labs Guitar Care Kit can help with that.
Pro Headphone Extension Cable
Our Pro Headphone Extension Cables are designed to extend the reach of hard-wired headphones. These are especially useful when playing your instrument away from your console or DAW.

Hosa

Hosa Artist Testimonials | Destiny Petrel

Don’t Let Cables Affect Your Workflow

When creating music, the last thing an artist wants to think about is whether or not a cable is working. At Hosa, we pride ourselves on our cables’ reliability and longevity. No matter where you are in your career, our cable selection will help you get the job done. But don’t take just our word for it.

This month, we were fortunate enough to link with Destiny Petrel, a singer/songwriter, producer and artist based out of Los Angeles. Destiny writes and produces her own music right from her bedroom and has been using Hosa cables for over five years.

Destiny Petrel, Artist and Guitarist, Interview

video transcript:
All my family are musicians so growing up in a musical home, it was very easy to grab anything musical instruments everywhere – pianos, guitars. So, I gravitated towards the guitar. I’ve been playing fifteen years and I absolutely love it. It never gets old.

Hey, I’m Destiny Petrel. I’m a singer/songwriter and musician/guitarist from New York living in L.A. My favorite thing about playing is it takes me to another place. And I absolutely love that feeling. I can be in any type of mood and even change my mood, which I love.

Well, what I love to do most is make music. Now, I’ve produced my own record. My first single is coming out December 11th. It’s an EP that will come out next year of five songs. The first single ever that I’ve written and produced by myself is finally coming out. Yeah, this is where I recorded everything.

Hosa’s helped me be able to run everything – power supplies, I’ve used a lot of XLR’s – XLR cables. Reason being is I do change a lot of my stands. So, of course like, different size XLR cables. And the ¼” cables, I only use Hosa and a lot of the ¼” cables are coming through from my speakers and for my guitars mostly. Of course for touring as well because I use a lot of the ¼” cables for guitar. They’re the best.

The best thing about Hosa is that they last a very long time. These XLR cables – I’ve lasted with them about five years. And the ¼” cables I use for guitar – it’s been used that I’ve used the same ones. That’s what’s awesome about it. But what’s even better is that it’s affordable on top of like, the quality which is so great for any addition. Anybody who’s a producer, guitarist, literally anyone.

I’ve tested many different cables. Their cables are more clean than any other cable and that’s what I do love about them most is I don’t get any static. No hissing. That’s why their cables are super reliable too because especially when you’re recording. You need that and so this just helps me everyday to run everything that I need to run for recording for guitar, all of it.

Popular Hosa Cables and Accessories for Guitarists

Hosa Edge Guitar Cable
Every electric guitarist needs a guitar cable. Our Edge series are designed to provide a lifetime of outstanding performance.
Goby Labs Guitar Care Kit
Inevitably when you use music and audio equipment, you’re going to get some wear and grime build-up and potentially expose yourself to unwanted germs. Our Goby Labs Guitar Care Kit can help with that.
Pro Headphone Extension Cable
Our Pro Headphone Extension Cables are designed to extend the reach of hard-wired headphones. These are especially useful when playing your instrument away from your console or DAW.

Hosa

Hosa Artist Testimonials | Beau Burchell

Setting Up A Creative Space – Music Producer Edition

At Hosa, we believe the music business is the people business. This especially rings true for music producers. When actively recording artists, musicians, and bands, one single kink can ruin the entire experience for everyone. The last thing you want to think about as a music producer is why a piece of equipment, whether a console or single audio cable, isn’t working the way it should – ruining the energy of the atmosphere and potential relationship with a client.

Throughout the years, Hosa has been lucky enough to work alongside, partner with, and sponsor a diverse list of artists. 2020 was a difficult year for all of us and while many center around the industry we are proud to call home, we are first and foremost in the people business and that doesn’t limit itself to music.

Today we’re featuring Beau Burchell, founding member of Saosin and active music producer, who filled us in on what he’s been up to.

Beau Burchell, Saosin Guitarist & Music Producer, Interview

Video Transcript:
I don’t think I have one favorite part. I enjoy it all. I enjoy soldering, I enjoy building weird contraptions to make my life easier. I enjoy comparing the difference between two microphones that are the same exact model and hearing how they differ from each other. I enjoy every part of it.

My name is Beau Burchell. I am the founding member of the band, Saosin, and I produce records, mix records, everything. I’ve just always felt like I needed my own space to create whenever I want which is why having a space at home has been so appealing to me and now I just love it at any point. Especially now with kids I can put the kids to bed and after my wife falls asleep if I’m still getting that crazy itch in my brain about trying something or comparing something I can always come back out here and keep fiddling with stuff like a mad scientist until wee hours in the morning and then wake up and go to to work the next day and doing the same exact thing.

Hosa works with workflow because you don’t have to think about, you know? And those aren’t things you want to think about when you are focusing on something artistic. Or if you have a group of people or a band, especially if it’s a new relationship, the last thing you want is to plug in a cord to something and then have the band or artist think that your equipment is shotty because something doesn’t work. And it’s all because of just one little connection on a cable. You’re sitting there trying to troubleshoot, figure it out and the band thinks you have no idea what you’re doing because of this small little thing that caused you so much grief. So if you can eliminate that from the equation, you’re instantly in a better spot.

Regular mic cables and instrument cables that I use from Hosa – the reliability and the sound quality. Those are the only two things that you care about. You want it to work all the time and you want it to sound great when it does work. They check both those boxes. And I’ve pretty much switched to all Hosa edge series cables now.

Regular mic cables and instrument cables that I use from Hosa – the reliability and the sound quality. Those are the only two things that you care about. You want it to work all the time and you want it to sound great when it does work. They check both those boxes. And I’ve pretty much switched to all Hosa edge series cables now.

Popular Hosa Products for Guitarists

Hosa Edge Guitar Cable
Every electric guitarist needs a guitar cable. As Beau speaks on above, he relies on Hosa’s Edge Series cables to get the job done. Our Edge series are designed to provide a lifetime of outstanding performance.
Goby Labs Guitar Care Kit
Inevitably when you use music and audio equipment, you’re going to get some wear and grime build-up and potentially expose yourself to unwanted germs. Our Goby Labs Guitar Care Kit can help with that.
Pro Headphone Extension Cable
Our Pro Headphone Extension Cables are designed to extend the reach of hard-wired headphones. These are especially useful when playing your instrument away from your console or DAW.

Hosa

Hosa Artist Testimonials | Aaron Stechauner

The Music Business is the People Business

The music industry isn’t just about art, it’s about people and the support we give each other. It’s part of the reason why we developed our core values; passion, drive, community, responsibility, and resilience.

Throughout the years, Hosa has been lucky enough to work alongside, partner with, and sponsor a diverse list of artists. 2020 was a difficult year for all of us and while many center around the industry we are proud to call home, we are first and foremost in the people business and that doesn’t limit itself to music.

So, we connected with a few of our artist partners to help share their stories. Today we’re featuring Aaron Stechauner, drummer with the metal band Interloper, who was kind enough to let us into his personal studio.

Aaron Stechauner, drummer of Interloper, Interview

“If you’re a musician and you don’t love it, you shouldn’t do it. It takes a lot of sacrifices and it takes a toll on you.” Aaron is a teacher and a drummer. In this video, he explains how it is common for people to overlook drummers’ needs for audio cables.

Video Transcript:
I feel like if you’re a musician and you don’t love it, you shouldn’t do it. It takes a lot of sacrifices and takes a lot of toll on you and it’s tough. You kind of have to be cut out for it. There are too many obstacles to do something like this without loving it.

Hi, my name is Aaron Stechauner. I play drums for a band called Interloper. I also teach, I fill in for a lot of bands when touring. I obviously love writing, I love playing drums. Teaching’s great. All those things are great, but when I really boil it down, that’s like not only my favorite thing to do – but that’s what I’m meant to do, as like, a human being – is to be a performer, to play on stage live.

I try to count my blessings as often as I can and as often as I realize them. Probably for a lot of people, they don’t think of drums as an instrument that needs cables and electronics in the same way, you know, guitars do – electric guitar and a singer, you know, with their microphone. You have to have the cable and you have to have all that stuff. Drums, you know, are loud on their own. But even so, you have to mic them up.

I have cultivated a lot of fanbase and growth based on online media presence, so I’ve been making videos for years. That’s how I actually got picked up by that band when I was eighteen. I would upload videos to YouTube. What did I need to make all those videos? I needed microphones and I needed cables so Hosa comes into play with that. They’ve always worked – which is the important part.

Since I have started to mix all of my own material and gotten better at engineering and just understanding in general – I did notice, yeah, that the sound quality of using Hosa cables is great.

Would I recommend Hosa to others? Yeah, of course, I’d recommend Hosa to others, yeah, they’re great.

The two most important things? Reliability and a great team.

Popular Hosa Products for Drummers

Hosa Edge Microphone Cable
Drummers quite often use microphone cables to mic their sets. As Aaron speaks on above, he was able to transfer his audio signal into his DAW – for high quality sound in his YouTube videos. Our Edge series are designed to provide a lifetime of outstanding performance.
Cable Ties
Good cable management is important to good sound quality. Drum sets typically require multiple microphones and cables. Cable ties will help keep power cables separated and kink free.
Pro Headphone Extension Cable
Our Pro Headphone Extension Cables are designed to extend the reach of hard-wired headphones. These are especially useful when playing your instrument away from your console or DAW.

- Hosa

The Gear That Got Away

We’ve all been there. Whether it was a guitar you wanted that someone bought right when you finally saved up enough money, an analog audio compressor you sold to make your rent a few years ago, or a synthesizer that you talked yourself out of that’s now rare and worth gobs more money. Yeah… most of the time we never get over it.

We posed this question to some of our artist friends and put together a short video of their piece of gear that got away. Special thanks to Ryan “Fluff” Bruce, Robert Baker, Noir Et Blanc Vie, Dave Otero, Glenn Fricker, BoBeats, Trey Xavier, Jay Leonard J, David Wallimann, The Guitar Geek, BBoyTech, Lightbath, Become the Knight, Circle of Tone, Backroom Studios, Cooper Carter, Max Solo, and CatPick Studios for sharing their stories. Make sure to check back as we share new stories!

Cooper Carter & CatPick Studios

Circle of Tone & Max Solo

Guitar Geek & Become the Knight

Jay Leonard J & BBoy Tech

David Wallimann & Kevin Antreassian

Gear Gods & Robert Baker

Dave Other & Lightbath

Glenn Fricker & BoBeats

Ryan “Fluff” Bruce & Noir Et Blanc Vie

Which brings us to the next logical question; what’s your piece of music gear that got away? Join the conversation and share your stories in the comments on our Instagram, Facebook, Twitter, and YouTube channel.

- Hosa

Zaolla Silverline Audio Cables Top Choice for Willie Basse

Solid silver conductor and robust construction deliver accurate sound quality

Los Angeles, CA – October 2011… Ask any audio professional about a cable’s impact on sound quality and you’ll inevitably be told one’s choice of cable is not the place to save a few bucks. Such is the case for Willie Basse. Best known as the former frontman of the legendary Los Angeles based rock band Black SheepBasse is a multitalented vocalist/bassist, audio engineer and producer, artist manager, studio owner, and actor. Whether on stage or in the studio, Basse never cuts corners when it comes to his cables, and that’s precisely why he insists on using Zaolla Silverline Artist 500 guitar cables with his instrument and Zaolla Silverline microphone cables in his studio.

Break Away-released in 2010 on the New Empire Media label-is the title of Basse’s most recent single, which features Dokken/Lynch Mob guitarist George Lynch and Scorpions drummer James Kottak. As a solo artist, Basse is very particular about his sound and, for the past 3+ years, has relied on Zaolla Silverline cables. He discussed what led him to Zaolla Silverline.

“I’ve spent three quarters of my life dedicated to achieving a better sound,” Basse explained. “Over the years, I’ve conducted numerous cable and connector ‘shootouts’ and I consistently prefer the sound I hear with Zaolla Silverline. I really like the Artist 500 guitar cables. The cable’s solid silver core makes for a much better signal conductor. I first learned about solid-core silver from Doug Sax and Stephen Haselton from the old Mastering Lab in Hollywood and when I listened, I was sold. The Artist 500 is, by far, the most accurate cable available in terms of sound quality. This cable delivers a clean, clear, punchy representation of the sound. These cables enable me to hear exactly what my ears are hearing when I’m standing in the room with the instruments.”

“I’m equally impressed with the plugs on the ends of these cables,” says Basse. “Everything about the Artist 500 is top notch. The build quality, the way they wrap, and the way they lay flat on stage. I’ve had my Zaolla Silverline cables for a good 3-4 years and they simply get the job done better than any other brand I’ve tried.”

Zaolla Silverline Artist 500 guitar cables use silver-core plugs by G&H Industries. Being 99.99% pure silver to increase conductivity and improve sonic responsiveness, these plugs are the only ones on the market with solid-silver core connections-making them the ideal complement to Zaolla Silverline’s cable.

Basse is equally fond of his Zaolla Silverline microphone cables. “These mic cables are clearer than any other cable brand I’ve experienced,” Basse reports. “From the microphone to the mic preamp and on to the channel input, I use my Zaolla Silverline cables all the time. Cables are a critical element in the studio that can’t be overlooked. Zaolla Silverline is as accurate and true to the source as you can find. With these cables, I know exactly what I’m getting when it comes to the sound.”

In addition to their superior sound and build quality, Basse was equally complimentary of Zaolla Silverline’s customer / technical support services. “On my last tour I was opening for Steven Adler (drummer from Gun’s N’ Roses) and his new band, Adler’s Appetite-we had 40 shows booked. I needed more cables and wherever I tried to buy them, the stores were out. I contacted the company and not only did they build me the cables I wanted, the company express shipped them to me. The folks at Zaolla Silverline were really on top of the situation. I was able to get the cables I needed in time, so I didn’t have to stress out over the matter. They were great to deal with.”

Currently, Basse is preparing for the Willie Basse Feed America-NOW tour (www.feedamerica-now.org). This will be a campaign to fund community food banks across the nation in an effort to help those people who have encountered difficulties during our nations’ current economic downturn. The plan is to launch this effort right after Thanksgiving. “These are tough times for a lot of people,” Basse says, “One in every four children go to sleep hungry and I really want to help change this.”

Shifting his attention back to his preparation for the upcoming tour, Basse offered this closing thought, “Working with Zaolla Silverline cables has been like taking the cotton out of my ears or lifting the blanket off my head. Thanks to these cables and their excellent audio qualities, I can hear clearly and this enables me to see, or visualize, the music better in my mind. If you’re looking to improve your sound, start with your cables and take a good, hard look at and listen to Zaolla Silverline.”

To learn more about Willie Basse, visit: www.williebasse.com or www.rockforrecovery.com.

- Hosa

Why Bad Boy Bill Only Uses Zaolla Silverline Audio Cables

All the right connections make for a formidable studio

Chicago, IL – March 2011… As an electronic DJ and music producer from the windy city with over 25 years in the business, Bad Boy Bill knows firsthand what it’s like to spend hour after hour in the studio. An owner of several record labels that release house music, Bad Boy Bill recently released The Album, a full length CD of original music. But it doesn’t stop there. This non-stop artist does what to many would seem the unthinkable: he travels the globe on weekends DJ’ing for music fans from seemingly everywhere. As of this writing, Bill was off to Europe for a gig-but he planned on being back in the studio in just a few days! With a schedule like this, there’s no time to be messing around resolving cable issues. That’s why, for his studio, there’s only one cable that Bill knows he can count on-Zaolla Silverline.

Known as Studio 956, Bad Boy Bill’s studio is outfitted with a variety of Zaolla Silverline cable products, including DB25 to XLR breakouts and balanced interconnects such as XLR, ¼  inch TRS, and  XLR to ¼ inch TRS.  There’s also an assortment of RCA to XLR cables as well as RCA to ¼ inch TS.

“I started using Zaolla Silverline cables a few years ago when I really wanted to upgrade the sound quality in my studio,” Bill reports. “I use Zaolla Silverline for every single connection in my studio, which includes DAWs, loudspeakers, a BLUE Bottle Mic, a Manley Massive Passive signal processor, as well as my Neve, Chandler, Summit, and Tube-Tech microphone preamps-and, of course, to all my vintage keyboards and gear like my Memory Moog, Roland TR-909 Rhythm Composer, Studio Electronics SE-1X, etc.”

While reliability is certainly important to him, Bill is adamant about sound quality and, in this regard, he says there’s no substitute for Zaolla Silverline. “Zaolla Silverline cables are the best,” he said, “and it shows in the sound quality I achieve as well as the build quality. In terms of sound quality, what I put in is exactly what I get out-the music sounds rich and full. What more could a guy ask for? This is why there isn’t a cable in my studio that’s not Zaolla Silverline. Anytime we’re working in the analog world, my music gets created or processed flowing through the veins of my Zaolla Silverline cables.”

Bill tells us he’s never had to replace a single Zaolla Silverline cable, “I really haven’t had to deal with the cables much at all because everything works beautifully right out of the box. I haven’t had a single problem with a Zaolla Silverline cable.  To me, that shows the durability and quality the company builds into their cables.”

Before shifting his focus to the business of the day, Bill offered this parting thought, “Listen, I couldn’t ask for anything more. These days, most electronic music is being done ‘in the box,’ but if you’re going to add anything like a vocal or a guitar or an analog keyboard to your track, I feel it’s worth it to make certain you get the highest quality signal into your system as possible. You may also want to send something out from the DAW into an analog EQ or compressor for processing, and then shoot it back into your DAW; so you certainly don’t want to lose any signal quality due to poor cabling. If sound quality is important to you, the investment in high quality audio cables is mandatory. I’m very happy to be a Zaolla Silverline user/endorser and would like to thank everyone at the company for making my recordings sound the absolute best they can be.”

Bad Boy Bill’s music is available online at iTunes, Beatport, and Amazon.com. To learn more, visit him at www.badboybill.com.

- Hosa

Guitarist Tommy “O” Connects with Zaolla Silverline Cables

Instrument and pedal board cables provide noticeable sonic improvement

Buena Park, CA – January 2011 … As a musician, you’ve definitely arrived when your credits include tours for performers such as En Vogue, R&B/Pop icons Janet Jackson and Michael Jackson, as well as high profile studio sessions with the likes of Jimmy Jam and Terry Lewis (best known for creating Janet Jackson’s pulsating grooves). Currently, he’s the staff guitarist for Michael Bearden & the Ese Vatos, also known as the Lopez Tonight band. Thomas Organ-better known in music circles as Tommy “O”-is at the top of his profession. At this level, you can work with any equipment you choose and when it comes to cables, Tommy O relies on Zaolla Silverline.

Since September, Tujunga, CA-based Tommy O has been using Zaolla Silverline Artist 500 Series guitar cables for both his instrument and his effects pedal board. While he has employed the services of guitar technicians to wire his effects in the past, he prefers a more hands-on approach and enjoys tweaking his gear until every last path in the signal chain is fully optimized. He discussed those factors that most directly impact a good pedal board setup.

“I like to keep my pedal board cables as short as reasonably possible, since it dramatically helps minimize noise, hum, and other audible anomalies,” Tommy explained. “When you move from one gig to another, fluctuating voltage can make a huge difference to the sound coming through the pedal board. I find that by keeping my interconnecting cable lengths as short as possible, it lessens the chance for noise and other undesirable sounds. Since I buy my Zaolla Silverline pedal board cables pre-terminated (plugs already fitted) and in 6-inch lengths, it’s easy to wire the equipment together while minimizing the amount of cable in the system-and this really helps keep your signal clean and noise-free.”

In the few months since he switched to Zaolla Silverline’s Artist 500 Series cables, Tommy O reports his sound is better than ever and he loves the cable’s build quality. “Since switching to Zaolla Silverline cable, I’ve experienced a very noticeable impact on my sound,” he says. “It broadens my sound and gives it considerably more presence than many other cables-without coloring it. My signal is also cleaner and it’s got more bite when I need it.”

“As for the way the cable wraps and lies on the floor,” he continued, “this too, is very impressive. A lot of cables remain pretty wrinkled up when you first unwrap them and lay them across the floor. By contrast, the Zaolla Silverline cables flatten out and lie nicely in just a few moments after unwrapping them. You have a lot less concern about tripping over them or having the cables getting caught on something by accident. It all adds up to a more confident performance.”

When an artist has the performance demands of such high profile work as Tommy O, the ability to count on one’s suppliers is crucial. In this regard, Tommy O had nothing but praise for Zaolla Silverline’s customer/technical support services. “Everyone at Zaolla Silverline has been great to deal with,” he said. “Whenever I have questions or need something, they’re very responsive. They’re a great company to be with. It’s a pleasure to work with the Zaolla Silverline team. They really take great care of their customers and are really good about getting back to you when you have questions or need assistance. When they say they’re going to do something, it gets done and you can’t ask for more than that.”

As he prepared to leave for his next project, Tommy O offered this parting thought about his experience with Zaolla Silverline, “I can honestly say Zaolla Silverline cable products have been the best cables I’ve used thus far in my career. Reliability has been excellent and I have every confidence these cables will be with me for a long time. I’m sold!”

For additional information about Tommy O, visit him online at http://www.lopeztonight.com/guitarist_tommy_organ.php.

- Hosa

Zaolla Silverline Audio Cables Key to Monster’s Sound

Buena Park, CA – June 2010 … Based in Southern California, Jugulur is a 5-piece groove metal band consisting of Justus and Judge on lead vocals, Preacher (guitars and vocals), Monster (bass, vocals, and noises), and Beast behind the drums. Metal for the Masses best summarizes the band’s focus and Monster, whose musical contribution carries tons of attitude, also happens to be the band’s spokesperson. Monster recently re-wired his pedal board setup and, to ensure all was handled with the utmost expertise and the finest cable available, he took advantage of Zaolla Silverline’s custom shop and had much to say after-the-fact.

Though not necessarily common knowledge, Zaolla Silverline offers a unique service whereby artists on the company’s endorsee roster can choose to have their rigs custom wired with the company’s Artist 500 Series cables. The process, which consists of five parts: (1) system cable measurements, (2) cables built to length and specification, (3) system re-wire with new cables, (4) final system adjustments/terminations, and (5) play test, ensures the equipment in question is professionally interconnected—enabling both the artist and the equipment to perform at full throttle without the slightest hiccup.

Monster described his first Zaolla Silverline encounter and how his relationship with the company came about. “I first met Jonathan Pusey (Zaolla Silverline’s Director of Sales and Marketing) and had an opportunity to try the Zaolla Silverline cables at last year’s Bass Player Live mini-tradeshow in Los Angeles,” Monster recalls. “The moment I auditioned the cable, I fell in love with it. The sound I heard was awesome. From that point on, Jonathan and I kept in touch. When Jonathan later informed me of the company’s custom shop, I couldn’t resist. I’m running three pedal boards and the thought of re-wiring the setup myself was more than I could deal with. By contrast, the Zaolla Silverline folks are pros at this sort of thing and are well equipped to handle the project. So I thought to myself, ‘Why not take advantage of the service?’”

Beyond the initial trip to company headquarters and the return trip to actually have the system interconnected, Monster reports the entire process was extremely efficient. “The measuring of all the cables took roughly 1.5 hours,” he notes, “and the actual re-wiring of the system took about 2 hours more. Had I tried to do this myself, I would have spent a small fortune on tools; only to drive myself crazy trying to get it all done—and even then, the actual system wouldn’t be anywhere as clean and professionally assembled as it is now.”

When queried about those qualities of Zaolla Silverline cables that prompted him to wire his entire pedal board with it, Monster offered the following, “Zaolla Silverline cables are the cables that all other cables wish they could be. Since using them, my sound has become louder, cleaner, and more distinctive. They’re also built extremely tough. I’m not exactly the easiest going type of individual when I perform. They work really well and I haven’t had a single problem with them. I like to think of them as Monster-proof.”

“Since I began using the Zaolla Silverline cables on my pedal board rig,” Monster continued, “I’m getting more highs, more lows, and my sound has a much more distinctive character with far greater presence. For those who don’t think that cables make that much of a difference, I’m here to tell you they make a tremendous difference. Wow!”

As he prepared for the band’s next gig, Monster offered a few final comments. “The entire process went really well,” he said. “The Zaolla Silverline folks really understood what I was looking to accomplish. Since the job was completed, my noises—as I like to refer to them—have considerably greater strength. The brutality of my sound has gotten a lot sharper. I’d highly recommend this service to anyone looking to get their setups properly cabled together. These cables are truly 100% alien technology. Best of all, they can handle 100% of Monster’s brutality.”

To learn more about Monster and Jugulur, visit the band online at www.jugulur.com.

- Hosa