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Music & Audio Industry News Roundup – October

Music & Audio Industry News Roundup – October

Welcome to the latest Music & Audio Industry News Roundup! Every month, we’ll share the top music and audio news headlines, stories and more from our ever-changing industry.

This month we’ll take a look at music industry growth, converting fans into paying subscribers, congressional relief for independent venues, Rick Beato, and Native Instrument’s new Maschine+.

Despite Pandemic, Music Industry Sees Growth

Music Industry Growth Pandemic Hosa
Image credit: Haulix

Despite closures and cancellation of events, the music industry actually saw an increase of 5.6%. Welcome news for musicians who have been using this time to create and hope when events resume that audiences will still be engaged. (Read More)

How to Convert Fans Into Paying Subscribers

Convert Fans Into Paying Subscribers Hosa
Image credit: Symphonic Blog

With music audiences even more engaged and streaming numbers continuing to climb, it’s time to think about how to monetize your streams. Symphonic Blog runs down a few helpful tips on how to think about converting music streams into paying subscriptions in a non-intrusive way. (Read More)

New House Coronavirus Relief Bill Includes $10B To Save Music Venues

New Coronvavirus Relief Bill Save Music Venues Hosa
Image credit: KPBS

Not long ago Hosa donated $5k with your help to NIVA in order to assist independent venues threatened by Coronavirus closures. The newest draft of the Heroes Act includes $10B in government aid to those venues. Although not passed yet, it is a promising step to have stages to play to when events return. (Read More)

Rick Beato is Everything Music

Rick Beato has had a long history in the music business as an artist and producer, but more recently became one of the top YouTube music personalities. Whether you want theory lessons, commentary on the state of the music industry, or watching him break down what makes classic songs so special, Rick offers a little bit of everything.

Native Instruments has released Maschine+

Maschine Plus Native Instruments Hosa
Image credit: Music Inc.

The new Maschine+, an entirely standalone system that embeds the iconic Maschine workflow into a powerful, flexible groove box that works without a computer. Musicians can plug in, power up and sketch beats easily, as well as develop fledgling ideas into performance-ready pieces with arranging and mixing tools – both with or without a computer. (Read more)

Thanks for reading our October Music & Audio Industry News Round-up. If you enjoyed this recap and would like to continue to receive news, audio how-tos and product announcements directly from Hosa, subscribe to our newsletter today.

- Hosa

Music & Audio Industry News Roundup – September

Welcome to the latest Music & Audio Industry News Roundup! Every month, we’ll share the top music and audio news headlines, stories and more from our ever-changing industry.

This month we’ll take a look at NAMM’s “Believe in Music” week, Google Play going away, Crew Nation raising $15M, Learning Modular, and creative merch ideas.

NAMM’s “Believe in Music” Week

NAMM Believe In Music 2021 Hosa
Image credit: NAMM

It’s no surprise considering the suspension of events and tradeshows that NAMM cancelled the annual trade show in Anaheim for January 2021. Instead, they will be hosting a “Believe in Music” week online event starting January 18. It’s here you’ll be able to find all the latest industry news and videos brought directly to you by your favorite manufacturers. (Read More)

Google Play Will be Silenced in December

Google Play Silenced Hosa
Image credit: Google Play

Starting in August, Google will begin phasing out Google Play and migrating that service to YouTube Music. For Google Play users, there will be a transfer tool available to migrate their accounts. Artists should be notifying their audiences about the upcoming change, which might wind up being helpful to keep music on Google to a single platform. (Read More)

Live Nation Raises $15M To Support Live Technicians

Live Nation Crew Nation Raise 15M Support Hosa
Image credit: Music Forward Foundation

With events currently cancelled, as is the livelihood of technicians and crews who make their living from such events. Live Nation’s Music Forward Foundation has announced that the Crew Nation global relief fund has raised more than $15 million to support music crews affected by the shutdown imposed due to COVID-19. You can still help by purchasing merchandise, which 100% of the proceeds go to help the unemployed. (Read More)

Chris Meyer Demystifies Modular Synthesis

Since 2016, Chris Meyer has been teaching modular synthesis both in online courses and on his YouTube channel, Learning Modular. There you will find a wealth of information on synthesizers and demonstration videos made for novices and experienced players alike.

Making the Most of Your Merch

Spotify Merch Elvis Presley Face Mask Hosa
Image credit: Spotify

It’s always important for musicians and entertainers to sell merchandise to their fanbase, but the global pandemic offers some unique opportunities to expand from more reserved and traditional bits of merchandise. Spotify for Artists wrote an insightful and short article on ways to be creative and meet the moment with your merch. (Read more)

Thanks for reading our September Music & Audio Industry News Round-up. If you enjoyed this recap and would like to continue to receive news, audio how-tos and product announcements directly from Hosa, subscribe to our newsletter today.

- Hosa

Music & Audio Industry News Roundup – August

Welcome to the latest Music & Audio Industry News Roundup! Every month, we’ll share the top music and audio news headlines, stories and more from our ever-changing industry.

This month we’ll take a look at how to live stream concerts, music videos on Facebook, YouTube analytics for artists, David Wallimann, and studio monitors.

Build a Compelling Live Stream Show

Compelling Live Stream Hosa Music Roundup August
Image credit: Disc Makers

Since playing live isn’t possible for the moment, lots of musicians and performing artists are finding new, creative ways of staying active and engaging their audiences. Our friends at Disc Makers wrote a very good piece on how to make a compelling live performance over streaming. (Read More)

Facebook to Launch Music Videos in August

Facebook Music Videos Hosa Music Roundup August
Image credit: Alexander Koerner/Getty Images

Starting August 1, Facebook will now feature a page for artists’ official music videos. Artists won’t have to manually upload them. Instead, they can enable a setting on their page that will give Facebook permission to add the videos to their page. For info on what this means, and how to opt-in or opt-out as an artist, read more from our friends at TechCrunch. (Read More)

YouTube Adds Analytics Tools for Artists

YouTube recently improved the analytics capabilities that will help artists better engage and see trends in their audience. These tools will be available to Official Artist Channels, and even on the mobile app. Visit your YouTube Studio for more information.

David Wallimann Shares Guitar Secrets for Free

David Wallimann has been on YouTube for a long time. He started as a recording artist and private instructor, but over time started Guitar Playback, which gives beginner, intermediate, and advanced guitar lessons online. Many of the things covered in his courses, including gear demos and commentary are on David’s YouTube Channel, which is a must-watch for any guitarist.

Best Studio Monitors of 2020

Best Studio Monitors Hosa Music Roundup August
Image credit: Future

Anybody doing recording or producing at home is always on the lookout for the best monitors on the market. These will ultimately influence how your mix turns out and translates to the many types of speakers out in public, from cars to earbuds. Music Radar put together a comprehensive list of the 10 best studio monitors available this year that we highly recommend you check out. (Read more)

Thanks for reading our August Music & Audio Industry News Round-up. If you enjoyed this recap and would like to continue to receive news, audio how-tos and product announcements directly from Hosa, subscribe to our newsletter today.

- Hosa

Music & Audio Industry News Roundup – July

Welcome to the latest Music & Audio Industry News Roundup! Every month, we’ll share the top music and audio news headlines, stories and more from our ever-changing industry.

This month we’ll take a look at virtual tradeshows, Instagram, increasing employment, Andrew Huang, and the latest plans for NAMM 2021.

Virtual Tradeshows Becoming the Norm

Virtual Tradeshows Hosa Music Roundup July
Photo credit: Worship AVL
Industries are adapting, and we are seeing lots of trade shows going virtual, bringing manufacturer content directly to the users screen rather than the show floor. This means more company investment into video content, including demonstrations and overviews for products and services that will be even more publicly distributed. (Read More)

Instagram is Helping Musicians Sell Merch

Instagram Musicians Merch Hosa Music Roundup July
Photo credit: Music Business Worldwide
Instagram has recently expanded their shopping feature, allowing for creators and musicians that meet their commerce eligibility requirements to link from posts & stories to their storefront. In a time where musicians find normal sources of income either dramatically reduced or completely removed, the more opportunities to sell merchandise will help wade the waters until traditional incomes return. (Read More)

American Jobs Are Storming Back as States Reopen

Jobs Storming Back Hosa Music Roundup July
Photo credit: Free To Use Sounds
Even with some hiccups, states have reopened and are seeing establishments return with distancing measures, which means employment and customers. This turnaround bodes well for the music industry, where many artists and retailers are out of work. (Read More)

Andrew Huang’s YouTube Channel is a Weird, Creative Paradise

Andrew Huang is a Toronto-based music and video producer with a penchant for working within absurd, self-imposed limitations. Just as often as he releases videos turning random noises into addicting melodies, he gives DIY tips to aspiring songwriters, producers, and engineers of all styles. Check out Andrew’s YouTube channel, which has over 2 million subscribers.

NAMM Announces Intentions to Keep the Show On

NAMM Show Hosa Music Roundup July
Photo credit: NAMM
NAMM has announced its intentions to have the 2021 show in January after discussions about cancelling until 2022. For an industry that’s been hit hard, they see this as a chance to help rebuild for manufacturers and retailers. NAMM will be working with local authorities and health agencies to make sure safe distancing measures are in place. (Read more)

Thanks for reading our July Music & Audio Industry News Round-up. If you enjoyed this recap and would like to continue to receive news, audio how-tos and product announcements directly from Hosa, subscribe to our newsletter today.

- Hosa

Music & Audio Industry News Roundup – June

Welcome to our first ever Music & Audio Industry News Roundup! Every month, we’ll share the top music and audio news headlines, stories and more from our ever-changing industry.

This week we’ll take a look at Joe Rogan, Spotify, COVID-19 retail adaptations, helpful tips for aspiring musicians, and how to start live streaming without busting your wallet.

Why Joe Rogan’s Spotify Deal is GOOD for Musicians

Joe Rogan makes deal with Spotify
Photo credit: Haulix
I’m sure you heard the news about Joe Rogan‘s exclusive deal with Spotify. While the $100M number raises a lot of eyebrows, Haulix has an interesting take on how this might actually be a big win for artists in the music industry. Potential benefits include more people on the platform, discovering artists featured directly on Rogan’s podcast and through related Spotify playlists, and more creator control. (Read More)

How Small Retailers are Adapting to COVID-19

Curbside pickup during COVID-19 pandemic
Photo credit: Muskoka 411
In the midst of the COVID-19 pandemic, we are all having to make adjustments. As music and audio stores begin to reopen in different areas around the country, the need to support small businesses is greater than ever. The National Retail Federation recently published an article on several ways businesses are adapting to public health concerns, including online orders, curbside pickup, and delivery. If you normally frequent a retailer in your area for music and audio equipment, find out what additional services they are providing. (Read More)

Spotify Looking to Add More Paid and Free Artist Features

Spotify Artist Features
Photo credit: Spotify
With the goal to help artists connect with fans and monetize beyond streaming, Spotify is exploring a direct marketplace for fans on their platform.

“These initiatives drive a combination of revenue through selling paid marketplace tools to creators and their teams, as well as content cost savings through negotiating more favorable licensing rates with certain segments of content suppliers.” (Read More)

Damian Keyes’ YouTube Channel Offers Free Insight and Advice to Aspiring Musicians

Damian Keyes started his career as a bass tutor, started the Brighton Institute of Modern Music, and now runs DK Music Management Ltd, a commercial band management company that trains musicians to help them find work. His YouTube channel provides a free outlook on the modern music business aimed at helping artists grow their audience and prepare for the rapid changes ahead. If you are an aspiring musician, visit Damian Keyes’ YouTube channel to learn more.

Start Streaming Audio Without Breaking the Bank

IK Multimedia iRig Stream
Photo credit: IK Multimedia
Late last year IK Multimedia introduced the iRig Stream, an affordable way to stream quality audio from a smartphone, tablet, laptop, or desktop computer. With so many people stuck at home and looking to connect and create online with others, there’s no need to drop your savings to get started. You probably already have the audio cables, guitar cables, and microphone cables to start with. To learn more about the iRig streaming audio interface, visit IK Multimedia’s website.

Thanks for reading our June Music & Audio Industry News Round-up. If you enjoyed this recap and would like to continue to receive news, audio how-tos and product announcements directly from Hosa, subscribe to our newsletter today.

- Hosa

Hosa Names Mainline Marketing as 2015 Rep of the Year

Exceptional performance throughout 2015

Buena Park, CA, February 2016 — Hosa Technology, Inc., the leading innovator of analog and digital connectivity solutions for the audio and video professional, has named Mainline Marketing as its 2015 Sales Representative of the Year. The award recognizes remarkable performance throughout 2015. Mainline Marketing received the award during the recent NAMM Show in Anaheim, California.

Hosa’s Rep of the Year award is based on numerous factors that lead to “comprehensive excellence in sales.” The winning rep firm consistently reaches sales goals, exhibits first-rate communication skills, adapts to an ever-changing environment, and seeks out new market opportunities. The sum of all these traits is what makes Mainline Marketing one of Hosa Technology’s top firms.

In addition to being the Hosa Sales Representative of the Year, Mainline was also presented the 2015 Mogan Microphones Rep of the Year award. This award is given to the rep firm with the highest net sales of the company’s Mogan Microphones line.

Based in Melbourne, Florida, Mainline Marketing represents multiple manufacturers in the Musical Instruments, Broadcast, Pro Audio, and Commercial AV markets. Clinton Muntean, President of Mainline Marketing, said the following, “We are delighted to have won these two prestigious awards from Hosa Technology. We have worked together to grow our businesses for over 25 years and these accolades represent Hosa’s recognition of the effort the entire Mainline Marketing team puts forth each and every day.”

“After working side by side with Mainline Marketing for so many years, it is our pleasure to recognize their efforts,” said Jonathan Pusey, VP of Sales and Marketing at Hosa. “Clinton, Dana, and the crew came through for Hosa in 2015, as they so often do, regardless of the challenges they faced. Mainline is truly an extension of our company, sharing many of the same core values. We congratulate them on a successful year and look forward to many more as our partnership continues.”

For additional information about Mainline Marketing, visit the company website at www.mainlinemarketing.com.

- Hosa

Hosa Reaches Distribution Deal with Roland Canada

Partnership delivers quality products and professional service to Canadian markets

Buena Park, CA, August 2015 — Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is proud to appoint Roland Canada as its new exclusive Canadian distributor. The agreement went into effect July 2015 and encompasses all lines under the Hosa Technology umbrella.

Established in 1981, Roland Canada is a leader in electronic instrument distribution in Canada. Utilizing a knowledgeable and professional sales team, the company delivers superior products, service, and support to the Canadian Musical Instrument, Professional A/V, and Consumer Electronics markets. With such a large assortment of connectivity solutions, Hosa is the ideal partner for Roland’s innovative musical products.

Paul McCabe, CEO of Roland Canada, commented on the new distribution agreement. “As part of our drive towards being the best supplier of inspiring creative technologies in Canada, we’ve had a long-held desire to provide retailers and consumers with fully-considered solutions complete with all necessary audio, video, and MIDI/data connections,” said McCabe. “With the world’s most comprehensive catalog of cables, connectors, adaptors, and additional accessories, combined with unmatched quality in products and services, Hosa Technology represents the perfect complement to our total-solution approach. We are excited and honored that Hosa has chosen to enter into this partnership with us.”

Jonathan Pusey, Hosa’s VP of Sales & Marketing, was equally enthusiastic about the new relationship, “For more than 30 years, Hosa has served the needs of performing musicians, recording studios, and video professionals & enthusiasts by providing innovative, high-quality, and high-value connectivity solutions. We’ve challenged ourselves to keep pace with advances in technology, and to support our products with service which is second to none. From our experience working in partnership with Roland in Australia, we have come to learn that our companies share very similar goals and values, and are very happy to now have this chance to work together with Roland Canada.”

For more information about Roland Canada, visit the company online at www.roland.ca.

- Hosa

Hosa Names Audio Geer as 2014 Rep of the Year

Exceptional performance for both Hosa and Mogan Microphones lines

Buena Park, CA – March 2015… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that it has named Audio Geer as its 2014 Rep of the Year award winner. This year’s winner is recognized for exceptional performance with two of the company’s core product lines: Hosa Technology and Mogan Microphones. The two awards were presented at one of the company’s numerous functions during the recent Winter NAMM Show in Anaheim, CA.

Hosa Technology’s Rep of the Year award is for “comprehensive excellence in sales.” The company weighs numerous factors as part of its selection criteria, including having surpassed both monthly and yearly sales goals, exhibiting best-in-class communication skills, and regularly opening new market opportunities. The Mogan Microphones Rep of the Year award is focused solely on highest net sales.

Southern CA-based Audio Geer, which represents a variety of manufacturers spanning the MI, Pro Audio, Commercial AV, and Broadcast markets, was represented by company president Alan Geer during the awards presentation. In response to his firm’s selection for both the Hosa and Mogan awards, Geer offered the following comments, “We are so pleased to have won both of these prestigious awards from our friends at Hosa Technology. After many years of working closely together to grow our businesses, it’s awesome to be recognized as being more effective now than ever. We are most appreciative of this recognition.”

Jonathan Pusey, Hosa’s Vice President of Sales and Marketing, was equally enthusiastic. “We are delighted to be working with Alan and everyone else at Audio Geer,” Pusey said. “I would also like to express my pride in bringing these awards back to SoCal, where we’re all based. All of us at Hosa recognize the hard work and effort put forth by Alan’s team and for their excellence in every facet of sales, not just the numbers. Their professionalism, enthusiasm, and integrity are impressive and all of us at Hosa look forward to a long and mutually beneficial business partnership. Congratulations to the entire Audio Geer team.”

For additional information about Audio Geer, visit the company website at www.audiogeer.com.

- Hosa

We Have A New Website

Welcome to the first blog post on the new hosatech.com. We are very excited to share the new website with you. If you were familiar with our previous site, you’ll find a fair amount of similarities here. However, there are also some significant improvements, additions, and overall changes. We would like to take this opportunity to share some of the new features, hopefully answering a few of your questions along the way.

This may come as a surprise to you, but we use the site, too. In fact, some of us utilize it on a daily basis. This means that functionality and ease of use are just as important to us as they are to you. For this reason, we made sure to incorporate a responsive design. This enables you to quickly access information and have an enjoyable browsing experience whether you are on a desktop, laptop, tablet, or smart phone. No more constant zooming in and out on your mobile device just to find a product.

Speaking of products, it’s pretty well known that Hosa makes a lot of them. Our catalog has over 1,100 individual part numbers! The vast majority of those items are cables. The new mega menu and product pages make it easy to browse through our catalog, but what if you are looking for a specific cable and already know what connectors you need? Enter the new Hosa Cable Finder. Regardless of whether you know which category to look in, you can quickly and easily find the right cable with just 3 simple steps.

Now that you know a couple different ways to find the products you are looking for, it’s time to purchase them. You may have already noticed there is no shopping cart on the new site. Over the years, we have worked very hard to establish relationships with the top resellers in the music, pro audio, and electronics industries. Whether you want the face-to-face interaction of a local store or prefer the convenience of online shopping, there is an Authorized Hosa Reseller waiting to provide you with the superior customer experience you deserve. Even outside the USA, our distribution partners share our vision of providing connectivity solutions for everyone.

Hopefully this has given you some insight into the new website, but the best way to get the lay of the land is to just explore it for yourself. We plan to use this blog as a way of sharing more and more about our products and our company. Keep an eye out for future blog posts on various topics including tips on how and why to use certain products, spotlights on members of the Hosa team, upcoming events where you can hang out with us, and more.

- Kyle

Hosa Celebrates 30th Anniversary

Transition to new leadership and a pinpoint focus on connectivity solutions highlight company’s agenda

Buena Park, CA – March 2014… Hosa Technology, the leading innovator of analog and digital connectivity solutions for music, sound, and A/V professionals, is pleased to announce the company’s 30th anniversary. From its humble beginnings in 1984, company founder Sho Sato has built Hosa into an internationally recognized organization that provides an expansive range of products for various industries. What began as a single-page catalog of audio interconnects and adaptors now encompasses most—if not all—audio cables and adaptors, a growing assortment of data and video cables, wireless microphones, stands, and much more. The 30th anniversary celebration kicked off at January’s Winter NAMM Show with a focus on the company’s leadership transition to new CEO Mayumi Martinez.

On opening day of the 2014 Winter NAMM Show in Anaheim, CA, Hosa commemorated its 30 years in business by inviting its longest-standing dealers, including Sweetwater, Sam Ash, American Musical Supply, Alto Music, and numerous others, for a momentous toast. During this gathering, Martinez reiterated the company’s focus on providing the best cables and connectors to the industry. “I’ve always been attracted to the opportunity to take what my father built from the ground up and elevate it,” says Martinez. “While I can’t replace his 47 years of knowledge in pro audio, I’m very fortunate to have a great team behind me with the technical expertise required to maintain our focus, which remains ensuring Hosa’s success as a leading provider of cables, adaptors, and other connectivity products.”

Hosa Technology has grown considerably during its three decades of operation. The company currently employs 40 people, ranging from customer service to sales and marketing, product development, shipping and receiving, and administration. The company’s main office and warehouse are located in Buena Park, CA, but recently a second warehouse was opened in Taiwan to cater to the company’s international customers. In addition, Hosa works with a total of 20 sales rep firms to support its domestic and international efforts.

Stemming from her family’s competitive nature, Martinez said her goal for Hosa over the next five years is to double the company’s sales, which means expanding beyond MI and pro audio, and adding more technology cables. She also plans to expand Goby Labs and Mogan Microphones, Hosa’s other key brands. “My goal is to make Hosa the go-to brand for professional connectivity products,” Martinez explained. “Everyone needs HDMI®, USB, and other technology cables, but pros are often forced to use consumer-grade products. I believe Hosa can excel in that niche, with cables built for the jobs at hand.”

As Hosa looks forward, Martinez sees the company’s largest areas of growth to be in the AV integration industry, bridging the gap between audio and video. “AV integration is bringing audio and video closer together, and many dealers that have traditionally focused on video and consumer electronics are bringing pro audio to a larger market than ever,” Martinez said. “Since the DSLR camera has become the go-to tool for videographers, even camera stores are carrying an ever-increasing selection of Hosa pro audio products.”

“The evolution of Hosa Technology to its present day status is an accomplishment my father and I are extremely proud of,” Martinez concludes. “Over the years, Hosa has grown to reflect the diverse nature of the music and sound industry. The people who work here are like family. Without their effort and dedication, the company’s growth and success would not have been possible. Looking forward, I envision even greater opportunities as we strive to provide the music, sound, and A/V professional with the best tools available to help make their aspirations a reality.”

- Hosa