Transition to new leadership and a pinpoint focus on connectivity solutions highlight company’s agenda
Buena Park, CA – March 2014… Hosa Technology, the leading innovator of analog and digital connectivity solutions for music, sound, and A/V professionals, is pleased to announce the company’s 30th anniversary. From its humble beginnings in 1984, company founder Sho Sato has built Hosa into an internationally recognized organization that provides an expansive range of products for various industries. What began as a single-page catalog of audio interconnects and adaptors now encompasses most—if not all—audio cables and adaptors, a growing assortment of data and video cables, wireless microphones, stands, and much more. The 30th anniversary celebration kicked off at January’s Winter NAMM Show with a focus on the company’s leadership transition to new CEO Mayumi Martinez.
On opening day of the 2014 Winter NAMM Show in Anaheim, CA, Hosa commemorated its 30 years in business by inviting its longest-standing dealers, including Sweetwater, Sam Ash, American Musical Supply, Alto Music, and numerous others, for a momentous toast. During this gathering, Martinez reiterated the company’s focus on providing the best cables and connectors to the industry. “I’ve always been attracted to the opportunity to take what my father built from the ground up and elevate it,” says Martinez. “While I can’t replace his 47 years of knowledge in pro audio, I’m very fortunate to have a great team behind me with the technical expertise required to maintain our focus, which remains ensuring Hosa’s success as a leading provider of cables, adaptors, and other connectivity products.”
Hosa Technology has grown considerably during its three decades of operation. The company currently employs 40 people, ranging from customer service to sales and marketing, product development, shipping and receiving, and administration. The company’s main office and warehouse are located in Buena Park, CA, but recently a second warehouse was opened in Taiwan to cater to the company’s international customers. In addition, Hosa works with a total of 20 sales rep firms to support its domestic and international efforts.
Stemming from her family’s competitive nature, Martinez said her goal for Hosa over the next five years is to double the company’s sales, which means expanding beyond MI and pro audio, and adding more technology cables. She also plans to expand Goby Labs and Mogan Microphones, Hosa’s other key brands. “My goal is to make Hosa the go-to brand for professional connectivity products,” Martinez explained. “Everyone needs HDMI®, USB, and other technology cables, but pros are often forced to use consumer-grade products. I believe Hosa can excel in that niche, with cables built for the jobs at hand.”
As Hosa looks forward, Martinez sees the company’s largest areas of growth to be in the AV integration industry, bridging the gap between audio and video. “AV integration is bringing audio and video closer together, and many dealers that have traditionally focused on video and consumer electronics are bringing pro audio to a larger market than ever,” Martinez said. “Since the DSLR camera has become the go-to tool for videographers, even camera stores are carrying an ever-increasing selection of Hosa pro audio products.”
“The evolution of Hosa Technology to its present day status is an accomplishment my father and I are extremely proud of,” Martinez concludes. “Over the years, Hosa has grown to reflect the diverse nature of the music and sound industry. The people who work here are like family. Without their effort and dedication, the company’s growth and success would not have been possible. Looking forward, I envision even greater opportunities as we strive to provide the music, sound, and A/V professional with the best tools available to help make their aspirations a reality.”