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“Hosa Origins” Wins Addy & Telly Awards

“Hosa Origins” Wins Addy & Telly Awards

Documentary tells the story of Hosa’s humble beginnings as the embodiment of the American Dream

Buena Park, CA, April 2022 — Hosa Technology, Inc., the leading provider of analog and digital connectivity solutions for the modern musician, has received award-winning recognition for its short documentary, “Hosa Origins“, released in 2021.

“Hosa Origins” tells the story of Sho Sato, founder of Hosa Technology, and how circumstances across the years took him from repairing audio equipment at an American military base in Japan, to taking a job in the United States, to starting his own business that would eventually become synonymous with the audio industry. In every way, it’s the story of the American Dream, with a sentimental pulse that can be felt and understood by any audience. The story is told through Sho, his daughter and current Hosa CEO Mayumi Allison, and a collection of long-standing Hosa employees and representatives. It was produced in collaboration with Kristen Aldridge and Original Stories Media.

For the 20-minute documentary, Hosa won a national silver Telly award for General Documentary – Branded Content. The Telly Awards annually showcases the best work created within television and across video, for all screens including non-broadcast video and television programming. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.

Adding to the recognition it had already received, “Hosa Origins” also won a Los Angeles Bronze Addy award for Film/Video/Sound Branded Content. The American Advertising Awards (Addy) is the advertising industry’s largest and most representative competition, attracting nearly 35,000 entries every year in local AAF Ad Club competitions.

“When we completed Hosa Origins and debuted it at NAMM during a pandemic, we were so proud of the story it told,” adds Mayumi Allison, Hosa’s Chief Executive Officer. “There was a lot of amazing feedback from our peers in the industry, but these media awards really showcase the wider impact a story like ours can have.”

The full-length documentary can be viewed on the Hosa YouTube channel.

- Hosa

Hosa Sponsors Corazón de Vida’s La Noche Blanca

$225,000 Raised to Support Orphaned Children in Baja, Mexico

Buena Park, CA, September 2021 — On September 11th, Hosa was the presenting sponsor for La Noche Blanca, a fundraising dinner and outdoor event through the Corazon de Vida Foundation (CDV). The event raised $225,000 to provide life-changing support for the orphaned and abandoned children in Baja, Mexico. Corazon de Vida delivers quality of life improvement services to the local orphanages. In addition, it invests in the children’s future by funding higher education. Their mission is to break the vicious cycle of poverty from perpetuating child abandonment.

This is Corazon de Vida’s 11th annual La Noche Blanca fundraiser and the 4th year Hosa has been a key sponsor. Beyond just the single fundraiser, Hosa is a Corporate Angel and provides monthly support to Corazon de Vida. Hosa employees have also gone on several trips to the orphanages in Mexico to spend time with the children. Those days are filled with games, activities, and preparing food.

Corazon de Vida’s founder, Hilda Pacheco Taylor, was born and raised in Baja, Mexico. As a single mother barely able to provide for her children, Hilda’s mother had to make the tough decision to place her four children in an orphanage. Hilda and her siblings spent eight memorable years of their childhood in an orphanage until she reunited with her mother. Understanding how vital these orphanages can be in children’s lives, Hilda founded Corazon de Vida.

“We are honored to sponsor La Noche Blanca for the 4th time and continue our close relationship with Corazon de Vida,” adds Mayumi Allison, Hosa’s CEO. “The responsibility of helping children is a human issue that doesn’t stop at any border. The team at Corazon de Vida has done incredible work changing lives and we couldn’t be any more proud to play a part in supporting their efforts.”

Hosa

Hosa Scholarship Winner at MI

Hosa Announces Audio Engineering Scholarship Winner
MI to Be Jungwon Shin’s Launch Pad

Buena Park, CA, April 2021 — Hosa Technology, Inc., the leading provider of analog and digital connectivity solutions for the modern musician, is pleased to announce Jungwon Shin as the winner of the seventh annual Hosa Audio Engineering Scholarship at Musician’s Institute in Hollywood, CA.

Jungwon Shin, a native of South Korea, wrote the winning essay outlining his career goals as a producer & audio engineer. Jungwon has previous professional experience as an audio engineer and a wide interest in every style of music, including R&B, Soul, Rock, Lo-fi music, and Hip Hop.

Asked why he chose to study in the Audio Engineering Program at Musician’s Institute, Jungwon said, “I want to learn about mixing and mastering in detail. Every teacher at MI is great, so that’s why I chose to study here. My dream is to make my own album. And to be a great vocal teacher and engineer.”

Mayumi Allison, CEO of Hosa, added the following, “We are excited that Mr. Shin is the winner of this year’s scholarship. At Hosa, we believe in helping the musicians and audio engineers of tomorrow find success and believe that begins with education.”

Hosa extends our congratulations to Jungwon and are honored to be part of his journey in the music industry.

The Hosa Technology Audio Engineering Program Scholarship is available to new students enrolling in the Audio Engineering Program at MI. Eligible students must provide a completed application along with an essay detailing their career goals in the audio industry. The awarded tuition credit is applied to the initial quarter of the program as long as the recipient maintains satisfactory progress.

Hosa

Hosa Announces 5th Annual Audio Engineering Scholarship Recipient

Sanket Varadkar is Ready for Everything MI Offers

Buena Park, CA, November 2017 — Hosa Technology, Inc., the leading innovator of analog and digital connectivity solutions for the modern musician and audio/video professional, is pleased to name Sanket Varadkar as the winner of the fifth annual Hosa Technology Audio Engineering Program Scholarship at Musicians Institute (MI). Varadkar was chosen for providing clearly articulated career goals in a scholarship submission essay.

Asked why he chose to study in the Audio Engineering Program at MI, Varadkar stated, “I chose to study at MI because it is located at the epicenter of the entertainment industry, has award-winning faculty and great support for international students. I hope to learn how to record and mix/master on the latest version of DAWs like Pro Tools HD and consoles like SSL, API, and Neve and other analog gear.”

Varadkar has clear career objectives and the knowledge he receives at MI is essential to achieving them. When asked about his professional aspirations, Varadkar added, “I want to be a vital member of the entertainment industry and help in shaping the future of the music industry. I want to win awards for the quality work I deliver with my mixing and producing skills. I aspire to become a world-renowned audio professional, and an inspiration for other aspiring engineers/producers from India who are trying to do the same.”

Mayumi Martinez, CEO of Hosa Technology, commented on the latest recipient of the Hosa Technology Audio Engineering Program Scholarship. “We are thrilled that Mr. Varadkar is this year’s scholarship winner. Musicians Institute is an integral link in the education of up and coming musicians and audio engineers, and we are delighted to play a role in helping Sanket reach his career goals. I believe our partnership with MI allows us to give back to the community while investing in the next generation of audio professionals. We wish Mr. Varadkar the very best as he begins his education at Musicians Institute.”

The Hosa Technology Audio Engineering Program Scholarship is available to new students enrolling in the Audio Engineering Program at MI. Eligible students must provide a completed application along with an essay detailing their career goals in the audio industry. The awarded tuition credit is applied to the initial quarter of the program as long as the recipient maintains satisfactory progress.

- Hosa

Hosa Fights Hunger in PastaThon 2016

Event fights child hunger in Orange and L.A. counties

Buena Park, CA, December 2016 — Hosa Technology, Inc., the leading innovator of analog and digital connectivity solutions for the audio and video professional, recently participated in the 2016 KFI PastaThon. The event benefits Caterina’s Club, an organization that feeds children of low-income families in Orange and Los Angeles counties.

The company held a drive to raise donations for the PastaThon. In Hosa’s tradition of making work fun, the initiative was turned into a friendly competition dubbed Penne War. All Hosa staff was divided into three teams—Pasta La Vista, Flying Spaghetti Monsters, and Full Frontal Noodlety—and each item donated by team members carried a predetermined amount of points. In addition to fostering a competitive spirit, the point system was also used to determine Hosa’s monetary contribution. The company agreed to donate $2 for every point accrued at the end of the Penne War. All donations were to be presented at the 6th annual KFI PastaThon on December 1st.

The competition was a complete success. In the span of three weeks, Hosa compiled 194 pounds of pasta, 374 pounds of tomato sauce, 3,084 utensils, 3,425 bowls, 11,820 napkins, 1,100 cups, and 975 plates. At KFI’s PastaThon, Mayumi Martinez, CEO of Hosa Technology, presented all employee contributions along with a $4,800 check to Caterina’s Club. Martinez and three more Hosa representatives remained at the PastaThon to assist in collecting and tallying donations that were dropped off throughout the day.

Commenting on the event, Martinez said the following, “We are extremely excited the entire Hosa family pulled together in support of such a great cause. Chef Bruno Serato and Caterina’s Club work hard to keep children in our community from going to bed hungry and we are delighted to assist with their mission.”

Dating back to 2005 when Chef Bruno made pasta for one child at a local Boys & Girls Club, Caterina’s Club now feeds over 1,800 children every night throughout Los Angeles and Orange counties. In addition, the organization works to move families living in motels into more stable housing. For the past six years, local radio station KFI has sponsored the one-day PastaThon with the goal of raising enough food, supplies, and money to last through the year. At press time, the event had already surpassed previous years’ numbers with over $300,000 and more than 70,000 pounds of pasta and tomato sauce.

- Hosa

Hosa Awards 2015 Audio Engineering Scholarship

Winner Clifton Harris is Primed for Success

Buena Park, CA, October 2015 — Hosa Technology, Inc., the leading innovator of analog and digital connectivity solutions for the audio and video professional, is pleased to award the third annual Hosa Technology Audio Engineering Program Scholarship at Musicians Institute (MI) in Los Angeles, California, to Clifton Harris. Harris was chosen for providing clearly articulated career goals in his scholarship submission essay.

Asked why he chose to study in the Audio Engineering Program at MI, Harris stated, “I want to learn a lot of technical aspects of mixing, as well as tricks of the trade in the multiple ways you can mix certain elements (with bass in particular). I’d also like more experience mixing live instruments.”

Harris wishes to take the knowledge he receives at MI to multiple facets of the audio engineering industry, including mixing for music, TV, and film. When asked about his professional vision, Clifton said, “I’d like to write songs and produce albums along with scoring films and movie soundtracks.”

Mayumi Martinez, CEO of Hosa Technology, commented on the latest recipient of the Hosa Technology Audio Engineering Program Scholarship. “We are thrilled that Mr. Harris has been selected as the winner of this year’s scholarship. Musicians Institute is a vital link in the education of up and coming musicians and audio engineers, and we are delighted to play a role in helping Clifton reach his career goals. I believe our partnership with MI allows us to give back to the community while investing in the next generation of audio professionals. We wish Mr. Harris the very best as he begins his education at Musicians Institute.”

The Hosa Technology Audio Engineering Program Scholarship is available to new students enrolling in the Audio Engineering Program at MI. Eligible students must provide a completed application along with an essay detailing their career goals in the audio industry. The awarded tuition credit is applied to the initial quarter of the program as long as the recipient maintains satisfactory progress.

- Hosa

2014 Audio Engineering Scholarship Recipient

Buena Park, CA – October 2014… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and audio/video professional, is pleased to announce the recipient of the 2014 Hosa Technology Audio Engineering Program Scholarship at Musicians Institute (MI) in Los Angeles. The scholarship—now in its second year—is awarded to a new student enrolling in the MI Audio Engineering Program who clearly articulates their career goals in the music industry, as well as why they should be considered for the scholarship, in a 500 word essay. This year’s award recipient is Danica Renee Garcia of Santa Paula, CA.

The Hosa Technology Audio Engineering Program Scholarship is available to students enrolled in the Audio Engineering Program only. The award constitutes a $1,000.00 tuition credit ($1,000.00 per quarter for the first quarter of the program, as long as the recipient maintains satisfactory progress). The scholarship recipient will also receive a voucher for $250 worth of Hosa products at retail value. The recipient of the Hosa Technology Audio Engineering Program Scholarship must maintain full-time enrollment status (12 units) during the full length of the award period.

Asked why she chose to study in the Audio Engineering Program at MI, Danica states, “My education has always been extremely important to me. Knowing that MI has a 12:1 student to teacher ratio is one of the main points that sold me on MI. The teaching staff is incredible and the quality of education is phenomenal. They set you up for nothing but success and all you have to supply is the effort and drive. And that is what makes MI one of the most unique schools in my eyes; it’s why I invested my future here. I absolutely adore the vibe around campus, the networking and connection opportunities, and the fact that everyone there is also chasing their biggest dream with no boundaries, the possibilities are limitless.”

Garcia’s eventual plans include pursuing her dream of scoring a movie and dubbing audio into a music video or TV show. She also hopes to open her own recording studio one day, be a lyricist, and also tour the world. “I have many dreams and aspirations,” states Garcia, “and MI is the school I trust to set me up for success.”

Mayumi Martinez, CEO of Hosa Technology, commented on Garcia’s winning of the Hosa Technology Audio Engineering Program Scholarship. “We are delighted that Ms. Garcia has been selected as the winner of this year’s scholarship. Musicians Institute is a vital link in the education of up and coming musicians and audio engineers, and we are very pleased to be helping her as she works toward her goal of a career in music and audio. I believe our participation in this endeavor allows us to give back to the community while investing in the next generation of music and audio professionals. We look forward to a long, mutually beneficial relationship with Musicians Institute and wish Ms. Garcia the very best.”

- Hosa

Meet the Team: Maria

Name: Maria Andrade

How long have you worked at Hosa?
19 years

What is your current position?
Lead Electronic Assembler

Tell us a little bit about your job.
I personally assemble, modify, or repair various types of audio cables. I also prioritize and delegate work orders to a small team of assemblers, while inspecting all finished goods produced by the Assembly department.

What did you do before joining Hosa?
Before joining Hosa I had an office job with Pacific Theatre.

How would your coworkers describe you?
I think my coworkers would describe me as friendly, very helpful, and hard-working.

What do you like to do outside of work?
I enjoy going to Zumba class and also cooking for my children.

What music are you currently listening to?
I mainly listen to Cumbiás.

What was the last concert you saw?
The last few concerts I saw were El Recodo and Marco Antonio Solís.

What’s your favorite…
TV show? Marimar and other telenovelas
Food? Enchiladas
Place you’ve been? Mexico
Hosa product? I don’t have a favorite, I like them all!

How has Hosa changed over the years?
When I first started, the company was very small. We only had two assemblers, a few warehouse workers, and a couple people in the office. There were a lot fewer customers back then, so there weren’t nearly as many assembly orders. As the company grew, the product line also expanded. I quickly learned how to assemble all sorts of different cables and work with various materials, including optical cables. In my 19 years, I’ve seen people and even technologies come and go, but Hosa continues to move forward and improve each year.

What do you enjoy most about working at Hosa?
While I very much like my job making cables, the thing I enjoy most is the people. The owners have always been very good to me and I like the people I work with. In fact, I have always viewed Hosa as my second home. When I come to work each day and look around me, I don’t see managers and coworkers—I see family.

- Hosa

Hosa Celebrates 30th Anniversary

Transition to new leadership and a pinpoint focus on connectivity solutions highlight company’s agenda

Buena Park, CA – March 2014… Hosa Technology, the leading innovator of analog and digital connectivity solutions for music, sound, and A/V professionals, is pleased to announce the company’s 30th anniversary. From its humble beginnings in 1984, company founder Sho Sato has built Hosa into an internationally recognized organization that provides an expansive range of products for various industries. What began as a single-page catalog of audio interconnects and adaptors now encompasses most—if not all—audio cables and adaptors, a growing assortment of data and video cables, wireless microphones, stands, and much more. The 30th anniversary celebration kicked off at January’s Winter NAMM Show with a focus on the company’s leadership transition to new CEO Mayumi Martinez.

On opening day of the 2014 Winter NAMM Show in Anaheim, CA, Hosa commemorated its 30 years in business by inviting its longest-standing dealers, including Sweetwater, Sam Ash, American Musical Supply, Alto Music, and numerous others, for a momentous toast. During this gathering, Martinez reiterated the company’s focus on providing the best cables and connectors to the industry. “I’ve always been attracted to the opportunity to take what my father built from the ground up and elevate it,” says Martinez. “While I can’t replace his 47 years of knowledge in pro audio, I’m very fortunate to have a great team behind me with the technical expertise required to maintain our focus, which remains ensuring Hosa’s success as a leading provider of cables, adaptors, and other connectivity products.”

Hosa Technology has grown considerably during its three decades of operation. The company currently employs 40 people, ranging from customer service to sales and marketing, product development, shipping and receiving, and administration. The company’s main office and warehouse are located in Buena Park, CA, but recently a second warehouse was opened in Taiwan to cater to the company’s international customers. In addition, Hosa works with a total of 20 sales rep firms to support its domestic and international efforts.

Stemming from her family’s competitive nature, Martinez said her goal for Hosa over the next five years is to double the company’s sales, which means expanding beyond MI and pro audio, and adding more technology cables. She also plans to expand Goby Labs and Mogan Microphones, Hosa’s other key brands. “My goal is to make Hosa the go-to brand for professional connectivity products,” Martinez explained. “Everyone needs HDMI®, USB, and other technology cables, but pros are often forced to use consumer-grade products. I believe Hosa can excel in that niche, with cables built for the jobs at hand.”

As Hosa looks forward, Martinez sees the company’s largest areas of growth to be in the AV integration industry, bridging the gap between audio and video. “AV integration is bringing audio and video closer together, and many dealers that have traditionally focused on video and consumer electronics are bringing pro audio to a larger market than ever,” Martinez said. “Since the DSLR camera has become the go-to tool for videographers, even camera stores are carrying an ever-increasing selection of Hosa pro audio products.”

“The evolution of Hosa Technology to its present day status is an accomplishment my father and I are extremely proud of,” Martinez concludes. “Over the years, Hosa has grown to reflect the diverse nature of the music and sound industry. The people who work here are like family. Without their effort and dedication, the company’s growth and success would not have been possible. Looking forward, I envision even greater opportunities as we strive to provide the music, sound, and A/V professional with the best tools available to help make their aspirations a reality.”

- Hosa

Hosa Announces Audio Engineering Scholarship at Musicians Institute

Buena Park, CA – September 2013… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and audio/video professional, is pleased to announce the formation of the Hosa Technology Audio Engineering Program Scholarship at Musicians Institute in Los Angeles. The scholarship will first be awarded in Fall 2013 to a new student enrolling in the MI Audio Engineering Program who clearly articulates their career goals in the music industry, as well as why they should be considered for the scholarship, in a 500 word essay.

The Hosa Technology Audio Engineering Program Scholarship is available to students enrolled in the Audio Engineering Program only. The award constitutes a $1,000.00 tuition credit ($1,000.00 per quarter for the first quarter of the program, as long as the recipient maintains satisfactory progress). The scholarship recipient will also receive a voucher for $250 worth of Hosa products at retail value. The recipient of the Hosa Technology Audio Engineering Program Scholarship must maintain full-time enrollment status (12 units) during the full length of the award period.

Beth Marlis, Vice President of Industry and Community Relations at Musicians Institute and Executive Director of The Musicians Foundation, reflected on the formation of the Hosa Technology Audio Engineering Program Scholarship and its significance to potential candidates, “All of us at Musicians Institute are delighted to have the support of Hosa Technology. A scholarship program of this nature can make a considerable difference in a student’s ability to pursue their musical aspirations. As a recognized industry leader, Hosa’s products play an integral role in today’s music—both in terms of studio production and live performance. I’m confident this new scholarship program will be tremendously beneficial.”

Mayumi Martinez, CEO of Hosa Technology, echoes Marlis’ enthusiasm. “Musicians Institute is a vital link in the education of up and coming musicians and audio engineers, and we are very pleased to offer our support to those students deserving of financial assistance,” Martinez states. “Over the years, Hosa has been fortunate to gain a loyal following and be positioned as a leading provider of connectivity solutions to the music and sound industry. I believe our participation in this endeavor allows us to give back to the community while investing in the next generation of music and audio professionals. We look forward to a long, mutually beneficial relationship with Musicians Institute.”

- Hosa