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Hosa Announces Relaunch of Zaolla Silverline

Hosa Announces Relaunch of Zaolla Silverline

Superior build, attention to detail, and use of premium materials are brand hallmarks

Buena Park, CA – February 2015… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the re-launch of the Zaolla Silverline brand. A division of Hosa Technology, the Zaolla Silverline catalog encompasses guitar and microphone cables, analog interconnects, and digital audio cables and snakes—all designed to provide the most transparent signal transfer possible. Featuring solid-silver conductors and premium connectors, Zaolla cables exhibit superior build quality and the highest level of attention to detail.

As a premium product line, Zaolla Silverline was created for the professional who understands that every piece of equipment matters—including the cable. Zaolla Silverline cables utilize solid-silver conductors for a superior transfer rate far exceeding that of copper while remaining completely transparent in terms of audio quality. Equally notable, Zaolla Silverline cables are designed with redundant shielding that ensures EMI and RFI interference does not penetrate the cable and corrupt the signal.

To preserve the purity of the signal transfer, Zaolla Silverline cables now utilize premium Oyaide connectors—connectors that meet unparalleled quality standards and deliver optimum durability, reliability, and the best connection possible. Manufactured in Japan to the highest standards of precision since 1952, Oyaide connectors incorporate one-piece contacts made of silver or phosphor bronze for optimum conductivity plus rhodium plating to prevent corrosion. And for enhanced durability and a striking appearance, these premium connectors feature chrome-plated housings.

Jose Gonzalez, Zaolla Silverline’s Product Manager, commented on the company’s re-launch of the Zaolla Silverline brand, “Our mission with Zaolla Silverline has always been to design and manufacture the finest cables in the world—regardless of cost. At the heart of every Zaolla cable, you’ll find a pure, solid-silver conductor, which compared to copper, offers less resistance and improves signal conductivity. It’s this use of superior materials, construction optimized for specific applications, and the addition of premium Oyaide connectors that results in audio signals that exhibit deeper bass and pristine highs.”

Since Zaolla Silverline cables are terminated in the U.S., they can be made to just about any length. Pricing varies by the type and length of the cable. MSRP pricing ranges from $99.95 for a 6-inch Guitar Patch Cable to $2,559.95 for an 8-channel, 20-foot XLR Snake. All products are available now.

- Hosa

Hosa Announces Drive Series

Integrating the worlds of pro and consumer audio

Buena Park, CA – January 2015… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to introduce a new series of products designed to make it easier than ever for the worlds of professional and consumer audio to coexist: the Hosa Drive Series. Consisting of the Hosa Drive Bluetooth® Audio Receiver and a selection of portable cables designed to interface with everything from car audio systems to sound reinforcement and consumer audio playback systems, the new Hosa Drive Series takes music mobility to the next level.

The Hosa Drive Bluetooth Audio Receiver operates on Bluetooth Version 3.0 technology to wirelessly stream music from a source—such as a smartphone or other portable music player— to a playback system with minimal lag or signal loss. The Drive Bluetooth Audio Receiver includes built-in track controls for added convenience. Resembling a small hockey puck, the easy-to-transport receiver is the perfect solution for interfacing a music playlist with car stereo systems lacking Bluetooth connectivity. Similarly, the Drive Bluetooth Audio Receiver makes it easy to interface with the AUX or other input on a home audio setup, as well as connecting with a professional mixer or sound reinforcement system via the board’s input channels or 2-track returns. It’s the ideal product for accessing multiple devices without disconnecting and reconnecting any cables.

The Drive Bluetooth Audio Receiver plays music wirelessly for up to 10 hours and operates at transfer speeds up to 24 Mbps. The unit includes a 3.5 mm TRS aux cable for interfacing with external audio playback systems and a USB cable for charging. Pairing with smartphones and similar devices is quick and easy.

Hosa Drive Series cables are available in 3.5 mm TRS to Same and 3.5 mm TRS to Dual RCA in 1.5-, 3-, 6-, and 10-foot lengths. These cables feature connectors made to fit media players and smartphones—even phones in protective cases. The metal connectors and easy-to-coil wires make Hosa Drive cables ideal for today’s mobile lifestyle. Hosa Drive cables can travel in the car, a gig bag, or simply a jacket pocket—making it easy to establish an audio connection no matter where the road may lead.

The Hosa Drive Stereo Audio Cable (3.5 mm TRS to Same) is the perfect choice for automotive connectivity. The cable features slim 3.5 mm connectors for devices with protective cases and incorporates all-metal connector housings for added durability. Similarly, the Hosa Drive Stereo Breakout Cable (3.5 mm TRS to Dual RCA) provides the same slim 3.5 mm connector and all-metal connector housings for added durability. Both cables use Hosa’s Easy-Coil wire for tangle-free storage and travel.

Jose Gonzalez, Hosa Technology’s Product Manager, commented on the company’s new Hosa Drive Series products. “The Hosa Drive Series has been created for the mobile lifestyle and is ideal for people who take their music everywhere. This ranges from audio engineers and gigging musicians to the guy who simply wants to listen to music on the road. This is a versatile, compact solution that makes it easier than ever for the worlds of pro and consumer audio to intersect.”

The Hosa Drive Bluetooth Audio Receiver carries an MSRP of $54.95. The various Hosa Drive Stereo Audio Cables and Hosa Drive Stereo Breakout Cables range from MSRP $14.95 to $34.95, depending upon configuration and cable length. The Hosa Drive Series will become available Q1, 2015.

- Hosa

Hosa Announces Pro Breakout Cables

Streamlines the process of interfacing consumer audio with professional gear

Buena Park, CA – November 2014… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to introduce the latest line expansion to the Hosa Pro line of cables. The new Hosa Pro Breakouts make the process of interfacing consumer audio products with professional equipment easier than ever. With Hosa Pro Breakouts, any consumer audio product equipped with a stereo minijack output can seamlessly be interfaced with professional units sporting quarter-inch Tip/Sleeve, XLR, or even RCA connectors.

Hosa Pro Breakouts are available in three configurations. The 3.5 mm TRS (tip/ring/sleeve) to dual RCA option—identified as the HMR-000Y Series—is ideal for DJ mixers or home stereo systems. The 3.5 mm TRS to dual 1/4-inch TS (tip/sleeve) breakout—identified as the HMP-000Y Series—can be plugged into patch bays or a mixer’s phone inputs. The third category, the 3.5 mm TRS to dual XLR3M breakout—known as the HMX-000Y Series—is ideal for connecting into discrete channels on a professional mixer or similar interface.

As users of Hosa cable products have come to expect, the new Pro Breakouts line is manufactured from the finest materials. All three configurations utilize nickel-plated REAN connectors (a brand of Neutrik AG, the industry’s connectivity leader) for efficient signal transfer and durability. Equally notable, these cables sport 24 AWG Oxygen-Free Copper (OFC) conductors for enhanced signal clarity and 90% OFC spiral shields for a higher signal to noise ratio. These materials, combined with Hosa’s world-class workmanship, result in truly superior cable products designed to provide exceptional audio performance and years of trouble-free use.

Jose Gonzalez, Hosa Technology’s Product Manager, commented on the company’s new Pro Breakout cables, “The growth of portable audio products such as iPods, smartphones, and tablets has changed the requirements of live audio. Even in the most professional live audio and studio setups, people frequently need the ability to add a consumer media player into the mix. When this situation arises, they need to be able to count on the cable they’re about to patch in. Hosa Pro Breakouts make trusting one’s cable easy. All three configurations make the process of interfacing consumer audio products with professional gear quick and seamless.”

The HMR-000Y and HMP-000Y Series are available now and include their respective cables in 3-, 6-, and 10-foot lengths. The dual XLR3M HMX-00Y Series will be available January 2015, in 3-, 6-, 10-, and 15-foot lengths. MSRP pricing ranges from $16.65 to $29.10, depending upon the cable’s connectors and length.

- Hosa

2014 Audio Engineering Scholarship Recipient

Buena Park, CA – October 2014… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and audio/video professional, is pleased to announce the recipient of the 2014 Hosa Technology Audio Engineering Program Scholarship at Musicians Institute (MI) in Los Angeles. The scholarship—now in its second year—is awarded to a new student enrolling in the MI Audio Engineering Program who clearly articulates their career goals in the music industry, as well as why they should be considered for the scholarship, in a 500 word essay. This year’s award recipient is Danica Renee Garcia of Santa Paula, CA.

The Hosa Technology Audio Engineering Program Scholarship is available to students enrolled in the Audio Engineering Program only. The award constitutes a $1,000.00 tuition credit ($1,000.00 per quarter for the first quarter of the program, as long as the recipient maintains satisfactory progress). The scholarship recipient will also receive a voucher for $250 worth of Hosa products at retail value. The recipient of the Hosa Technology Audio Engineering Program Scholarship must maintain full-time enrollment status (12 units) during the full length of the award period.

Asked why she chose to study in the Audio Engineering Program at MI, Danica states, “My education has always been extremely important to me. Knowing that MI has a 12:1 student to teacher ratio is one of the main points that sold me on MI. The teaching staff is incredible and the quality of education is phenomenal. They set you up for nothing but success and all you have to supply is the effort and drive. And that is what makes MI one of the most unique schools in my eyes; it’s why I invested my future here. I absolutely adore the vibe around campus, the networking and connection opportunities, and the fact that everyone there is also chasing their biggest dream with no boundaries, the possibilities are limitless.”

Garcia’s eventual plans include pursuing her dream of scoring a movie and dubbing audio into a music video or TV show. She also hopes to open her own recording studio one day, be a lyricist, and also tour the world. “I have many dreams and aspirations,” states Garcia, “and MI is the school I trust to set me up for success.”

Mayumi Martinez, CEO of Hosa Technology, commented on Garcia’s winning of the Hosa Technology Audio Engineering Program Scholarship. “We are delighted that Ms. Garcia has been selected as the winner of this year’s scholarship. Musicians Institute is a vital link in the education of up and coming musicians and audio engineers, and we are very pleased to be helping her as she works toward her goal of a career in music and audio. I believe our participation in this endeavor allows us to give back to the community while investing in the next generation of music and audio professionals. We look forward to a long, mutually beneficial relationship with Musicians Institute and wish Ms. Garcia the very best.”

- Hosa

Meet the Team: Maria

Name: Maria Andrade

How long have you worked at Hosa?
19 years

What is your current position?
Lead Electronic Assembler

Tell us a little bit about your job.
I personally assemble, modify, or repair various types of audio cables. I also prioritize and delegate work orders to a small team of assemblers, while inspecting all finished goods produced by the Assembly department.

What did you do before joining Hosa?
Before joining Hosa I had an office job with Pacific Theatre.

How would your coworkers describe you?
I think my coworkers would describe me as friendly, very helpful, and hard-working.

What do you like to do outside of work?
I enjoy going to Zumba class and also cooking for my children.

What music are you currently listening to?
I mainly listen to Cumbiás.

What was the last concert you saw?
The last few concerts I saw were El Recodo and Marco Antonio Solís.

What’s your favorite…
TV show? Marimar and other telenovelas
Food? Enchiladas
Place you’ve been? Mexico
Hosa product? I don’t have a favorite, I like them all!

How has Hosa changed over the years?
When I first started, the company was very small. We only had two assemblers, a few warehouse workers, and a couple people in the office. There were a lot fewer customers back then, so there weren’t nearly as many assembly orders. As the company grew, the product line also expanded. I quickly learned how to assemble all sorts of different cables and work with various materials, including optical cables. In my 19 years, I’ve seen people and even technologies come and go, but Hosa continues to move forward and improve each year.

What do you enjoy most about working at Hosa?
While I very much like my job making cables, the thing I enjoy most is the people. The owners have always been very good to me and I like the people I work with. In fact, I have always viewed Hosa as my second home. When I come to work each day and look around me, I don’t see managers and coworkers—I see family.

- Hosa

Balanced Cables vs. Unbalanced Audio Cables – What’s the Difference?

The difference between balanced vs. unbalanced audio comes up frequently and is an important concept to understand when hooking up pro audio equipment. Before you start plugging things in, check if your devices use balanced audio or unbalanced audio so that you may purchase the correct cables only once.

What are Unbalanced Cables?

Analog audio cables consist of a shield and one or more conductors. Corresponding connectors must then have at least two points of contact. Cables that only have a contact point for the shield and one signal are unbalanced. An example of this would be a guitar cable, as it uses 1/4” TS connectors. In this example the sleeve of the connectors is the shield and the tip is used for the signal.

The problem with unbalanced cables is that if any noise enters the signal as it passes from one end to the other, that noise is added to the sound when it reaches its destination. This is precisely the reason balanced audio was created.

Unbalanced Cable Connectors

Some connector types are inherently unbalanced, so any time you see them present, you know that particular connection is one half of a balanced signal, or a single unbalanced input. RCA (or phono) connectors are always unbalanced, as are TS ¼” jacks.

TS

TS stands for “tip/sleeve,” which refers to the points of the cables that are soldered. A TS cable will feature a ¼” or 3.5mm connector and are easily identified by having a single band near the tip. This band is often black, though a clear band is also used, and its purpose is to separate the two contact points. Most commonly these are used for instrument cables or modular patch cables.

RCA

RCA connectors, or phono connectors because of their original use with phonograph players, are used in a lot of audio equipment. It’s rare to see a single RCA cable, as they will usually come in pairs, or sometimes in triples for component video cables. Like TS connectors, these have two contact points. The placement of the contacts on RCA connectors is different from TS connectors. The RCA connector shield is a circular surface around the center pin contact. When connected, the pin makes contact inside the device RCA jack and the shield makes its contact around the jack.

What are Balanced Cables?

In balanced audio, the signal is duplicated and carried on two separate conductors. The trick is that one of the signals is flipped, or inverted, to be the polar opposite of the other – one is positive and the other negative. At their destination, the negative signal is changed back to positive and combined with the original. At the same time, the noise traveling on the negative signal is also flipped and becomes the polar opposite of the noise on the positive signal. The result is any noise equally picked up by both conductors is rejected at the destination.

Microphone cables, like the Hosa Edge CMK-010AU, are examples of balanced cables. Microphone levels are very low and the best way to keep them noise-free is to use balanced audio. Microphone cables with 3-pin XLR connectors, audio interconnects with 1/4” TRS connectors, and even interconnects with 3.5mm TRS connectors are examples of balanced audio cables if they are interconnecting devices using balanced audio.

Balanced Cable Connectors

Just like unbalanced cables, sometimes you can tell which cables are balanced just by the connectors that are used. TRS and XLR would be the most common connectors used for balanced connections.

TRS

TRS stands for “tip/ring/sleeve,” which refers to the points of the cables that are soldered. A TRS cable will feature a ¼” or 3.5mm connector and are easily identified by having two bands near the tip. These are more commonly used for single-cable stereo signals. It is important to note that an analog stereo signal traveling along a single cable with TRS connectors is not balanced. More on that in the next section. In a typical balanced application, the original signal is wired to the tip and the inverted signal is soldered to the ring contact.

XLR

XLR cables most commonly feature three pins, though they can be found with four or five pins in some applications. The three pins will carry a positive charge, negative charge, and ground. Most pro audio equipment uses XLR connections, which are sturdy and feature a locking mechanism. When using 3-pin XLR, pin 2 has the original, or positive, signal while pin 3 gets the inverted signal. Pin 1 of the XLR connector is the shield contact.

When Balanced Cables Become Unbalanced

It seems pretty easy when it comes to cables, right? If the cable has two points of contact, it’s unbalanced; and if it has three, it’s balanced. Well, not quite.

A 2-conductor cable is not strictly a balanced cable. The devices in use determine the function of the cable. The Hosa CSS-110 is a 1/4” TRS interconnect. If you use this cable to go from the balanced left output of a mixer to the balanced input of a powered monitor, it is a balanced audio cable.

Take the same cable and use it to hook up the stereo headphone output of a mixer to a headphone amp, and you’ve got an unbalanced stereo cable. In the second example, one conductor is carrying the left output of the mixer and the other, the right output. This cable is not carrying the same signal along both conductors and is therefore not passing a balanced audio signal.

Pros and Cons of Balanced vs. Unbalanced Audio

The biggest weakness of unbalanced cables is their susceptibility to picking up noise, so the longer a cable is run, the more interference it will pick up and the more the signal strength will diminish.

Balanced audio solves that issue with a design based on reversing the polarity of any noise generated along its run. Ideally, you want to use balanced audio when possible but the use of balanced audio is determined by the devices generating the signal, not the cable. You cannot connect a balanced TRS cable to a device with an unbalanced TS output and get a balanced signal. Lots of audio equipment still uses unbalanced audio. Best practice when using unbalanced signals is to keep your cable runs short.

It’s important to always verify the type of cable you will need for the equipment you plan on connecting. Take the time to understand the connector types and the signal transfer formats before you begin researching the cable you wish to buy. Knowing this information before you go shopping for cables will save you time, which is better spent putting your new pro audio equipment to use.

- Jose

How to Properly Connect the DB-25 Jack on Your Audio Device

Many times, people look at the jacks on the back of a device to figure out what cables they will need. While this is not really the best way to figure things out, most of the time it will get results. If you see an RCA jack and ask for an “RCA cable”, you’ll probably find a suitable cable (though there are different types of cables that use the RCA connector). But if you don’t get a little more information, you’ll most likely run into trouble when you see a DB-25 jack on the back of your audio device.

DB-25, or D-sub, connectors were originally created for computer applications. The audio industry adopted the DB-25 as a way of getting multiple channels in and out of devices while taking up minimal space. In this regard, the DB-25 connector works great. However, the use of this connector is problematic because there is not one universally accepted way of wiring it. In fact, there are three widely used wiring conventions when it comes to DB-25 in the audio world.

Some devices use D-sub connectors as a way of inputting or outputting eight channels of balanced analog audio. Each balanced channel requires three pins—one for the positive signal, one for the negative, and one for the shield—and each channel is grouped in a triangle pattern by taking two pins from one row and one pin from the other. Eight channels require 24 pins and pin 13 is simply not used. The Hosa DTM-800 series balanced snake is wired this way. It connects to the DB-25 output and breaks out to eight XLR male connectors. The Precision 8 mic preamp by True Systems uses a DB-25 connector to output all eight channels. This makes it possible to run a single cable with eight channels to an audio interface or mixer.

Professional audio devices can also use one DB-25 connector for eight channels In & Out (I/O) using the AES3, or AES/EBU, format. This digital audio format enables devices to send two channels of audio along one balanced audio line. This is where it really gets fun, as there are two standards for AES/EBU multi-channel I/O—and manufacturers choose which one to use.

The first is known as the Tascam wiring standard. The Tascam wiring standard is the same as the analog standard at the DB-25 connector end. The wire, however, must be different, as it is not passing analog sound. The AES3 specification requires 110-ohm balanced cabling for AES/EBU signals. Unlike analog snakes, AES/EBU snakes carry two digital channels on each balanced line. This means through one DB-25 snake, the device can send eight channels and receive eight channels simultaneously. If you are using a digital snake that breaks out to XLR connectors, it will have four male and four female XLR connectors instead of four like connectors on the analog snakes. Avid and Universal Audio are two companies using the Tascam standard. Avid’s ProTools HD I/O uses AES/EBU via a DB-25 jack.

Companies such as Apogee and Mackie, among others, have adopted the Yamaha wiring standard for their AES/EBU I/O. The wire is the same as that used for the Tascam digital snakes but the pin configuration is much different. In this case, the ground wires are on one side of the connector, while the other side gets the conductors. The Lynx Aurora 16 AD/DA converter uses AES/EBU with the Yamaha standard.

Note that if you are connecting two digital devices, you must make sure to use the correct pinout for each. If one of your devices uses the Tascam standard for its AES/EBU I/O and the other uses the Yamaha standard, you can still use them together. You must, however, use a snake with the Tascam pinout on one end and the Yamaha pinout on the other. Analog to digital is not as simple. You cannot use a DB25 snake to interconnect AES/EBU and analog signals. This would require a separate interface, which is a topic for another discussion.

The next time you turn to the back of your device for cable answers, remember the connector type is not everything—especially with DB-25. Your first question should be whether you’re looking at an analog or digital connection. If it’s digital, the next step is to figure out the wiring standard the device uses. Taking these steps will decrease headaches down the road and ensure you purchase the right DB-25 snake the first time.

- Jose

Y Cable Vs. Stereo Breakout Cable

The Y cable earned its name from the way it looks. There is a single connector on one end with a cable that splits, either as a zip cable or with a small box that conceals the split, and finishes with two connectors at the other end. A stereo breakout meets this same visual description and yet does not perform the same way as the typical Y cable. Let’s take a look at the difference between the two.

What is a Y Cable?

The function of a Y cable is to duplicate a single audio signal into 2 identical audio signals. The two signals can be connected to two new destination devices. A Y cable can also be used to change the connector type to avoid using a Y cable plus connector adapters in the same chain.

A Y cable is used when there is one signal that must go to two different places. For example, when you have one 1/4-inch TRS headphone output and you want two people to listen to the same thing on their own headphones with 3.5 mm connectors. The quickest solution to this problem would be a Y cable with a single 1/4-inch TRS male to dual 3.5 mm TRS female jacks. Each of the two headphones will get exactly the same signal. The cable is wired so each contact on the single end connects to the equivalent contact of each connector on the dual end. Be advised that a traditional Y cable is designed specifically to split a signal. Using a Y cable to combine two signals is not recommended because you have no control over the way the signal is combined.

What is a Stereo Breakout Cable?

As opposed to a Y cable that duplicates a single input, a stereo breakout cable will take a single connector stereo output from a device and separate the left and right signals into their own connector. Much like a Y cable, the connectors at the two ends of the stereo breakout cable can vary to eliminate the need for adapters.

A common situation requiring a stereo breakout is playing music from an iPod® through an audio mixer with 1/4-inch TS inputs. The solution is a 3.5 mm TRS to dual 1/4-inch TS stereo breakout cable. You connect the 3.5 mm end to the iPod and on the other end you’ll have the left signal (tip of the connector) on one of the 1/4-inch connectors and the right signal (ring of the connector) on the other, allowing you to connect each to its own input on the mixer. When used properly, a stereo breakout can be used in either direction. You could use the same breakout from the previous example to take the left and right outputs of a mixer and connect them to a laptop equipped with a 3.5 mm stereo input.

TRS vs TS Cable

Before making a purchase, it’s important to know what type of inputs and outputs you need. TRS stands for Tip, Ring, Sleeve. These cables are known as balanced, or stereo. They can either carry a single balanced signal or separate left and right signals in a single cable. TS stands for Tip, Sleeve. These are unbalanced, or mono cables and only carry one signal. While most modern equipment will have TRS inputs and outputs, there’s still lots of equipment that may require separate left and right inputs, which requires splitting that TRS into two TS connections.

It’s important to know what you need to accomplish in order to select the right cable. Hopefully this has shed some light on these common audio problem solvers so that you can always make the right choice. Check out Hosa’s Y Cable and stereo breakout selection to find your perfect cable.

- Jose

We Have A New Website

Welcome to the first blog post on the new hosatech.com. We are very excited to share the new website with you. If you were familiar with our previous site, you’ll find a fair amount of similarities here. However, there are also some significant improvements, additions, and overall changes. We would like to take this opportunity to share some of the new features, hopefully answering a few of your questions along the way.

This may come as a surprise to you, but we use the site, too. In fact, some of us utilize it on a daily basis. This means that functionality and ease of use are just as important to us as they are to you. For this reason, we made sure to incorporate a responsive design. This enables you to quickly access information and have an enjoyable browsing experience whether you are on a desktop, laptop, tablet, or smart phone. No more constant zooming in and out on your mobile device just to find a product.

Speaking of products, it’s pretty well known that Hosa makes a lot of them. Our catalog has over 1,100 individual part numbers! The vast majority of those items are cables. The new mega menu and product pages make it easy to browse through our catalog, but what if you are looking for a specific cable and already know what connectors you need? Enter the new Hosa Cable Finder. Regardless of whether you know which category to look in, you can quickly and easily find the right cable with just 3 simple steps.

Now that you know a couple different ways to find the products you are looking for, it’s time to purchase them. You may have already noticed there is no shopping cart on the new site. Over the years, we have worked very hard to establish relationships with the top resellers in the music, pro audio, and electronics industries. Whether you want the face-to-face interaction of a local store or prefer the convenience of online shopping, there is an Authorized Hosa Reseller waiting to provide you with the superior customer experience you deserve. Even outside the USA, our distribution partners share our vision of providing connectivity solutions for everyone.

Hopefully this has given you some insight into the new website, but the best way to get the lay of the land is to just explore it for yourself. We plan to use this blog as a way of sharing more and more about our products and our company. Keep an eye out for future blog posts on various topics including tips on how and why to use certain products, spotlights on members of the Hosa team, upcoming events where you can hang out with us, and more.

- Kyle

Hosa Celebrates 30th Anniversary

Transition to new leadership and a pinpoint focus on connectivity solutions highlight company’s agenda

Buena Park, CA – March 2014… Hosa Technology, the leading innovator of analog and digital connectivity solutions for music, sound, and A/V professionals, is pleased to announce the company’s 30th anniversary. From its humble beginnings in 1984, company founder Sho Sato has built Hosa into an internationally recognized organization that provides an expansive range of products for various industries. What began as a single-page catalog of audio interconnects and adaptors now encompasses most—if not all—audio cables and adaptors, a growing assortment of data and video cables, wireless microphones, stands, and much more. The 30th anniversary celebration kicked off at January’s Winter NAMM Show with a focus on the company’s leadership transition to new CEO Mayumi Martinez.

On opening day of the 2014 Winter NAMM Show in Anaheim, CA, Hosa commemorated its 30 years in business by inviting its longest-standing dealers, including Sweetwater, Sam Ash, American Musical Supply, Alto Music, and numerous others, for a momentous toast. During this gathering, Martinez reiterated the company’s focus on providing the best cables and connectors to the industry. “I’ve always been attracted to the opportunity to take what my father built from the ground up and elevate it,” says Martinez. “While I can’t replace his 47 years of knowledge in pro audio, I’m very fortunate to have a great team behind me with the technical expertise required to maintain our focus, which remains ensuring Hosa’s success as a leading provider of cables, adaptors, and other connectivity products.”

Hosa Technology has grown considerably during its three decades of operation. The company currently employs 40 people, ranging from customer service to sales and marketing, product development, shipping and receiving, and administration. The company’s main office and warehouse are located in Buena Park, CA, but recently a second warehouse was opened in Taiwan to cater to the company’s international customers. In addition, Hosa works with a total of 20 sales rep firms to support its domestic and international efforts.

Stemming from her family’s competitive nature, Martinez said her goal for Hosa over the next five years is to double the company’s sales, which means expanding beyond MI and pro audio, and adding more technology cables. She also plans to expand Goby Labs and Mogan Microphones, Hosa’s other key brands. “My goal is to make Hosa the go-to brand for professional connectivity products,” Martinez explained. “Everyone needs HDMI®, USB, and other technology cables, but pros are often forced to use consumer-grade products. I believe Hosa can excel in that niche, with cables built for the jobs at hand.”

As Hosa looks forward, Martinez sees the company’s largest areas of growth to be in the AV integration industry, bridging the gap between audio and video. “AV integration is bringing audio and video closer together, and many dealers that have traditionally focused on video and consumer electronics are bringing pro audio to a larger market than ever,” Martinez said. “Since the DSLR camera has become the go-to tool for videographers, even camera stores are carrying an ever-increasing selection of Hosa pro audio products.”

“The evolution of Hosa Technology to its present day status is an accomplishment my father and I are extremely proud of,” Martinez concludes. “Over the years, Hosa has grown to reflect the diverse nature of the music and sound industry. The people who work here are like family. Without their effort and dedication, the company’s growth and success would not have been possible. Looking forward, I envision even greater opportunities as we strive to provide the music, sound, and A/V professional with the best tools available to help make their aspirations a reality.”

- Hosa