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Hosa Names Audio Geer as 2014 Rep of the Year

Hosa Names Audio Geer as 2014 Rep of the Year

Exceptional performance for both Hosa and Mogan Microphones lines

Buena Park, CA – March 2015… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that it has named Audio Geer as its 2014 Rep of the Year award winner. This year’s winner is recognized for exceptional performance with two of the company’s core product lines: Hosa Technology and Mogan Microphones. The two awards were presented at one of the company’s numerous functions during the recent Winter NAMM Show in Anaheim, CA.

Hosa Technology’s Rep of the Year award is for “comprehensive excellence in sales.” The company weighs numerous factors as part of its selection criteria, including having surpassed both monthly and yearly sales goals, exhibiting best-in-class communication skills, and regularly opening new market opportunities. The Mogan Microphones Rep of the Year award is focused solely on highest net sales.

Southern CA-based Audio Geer, which represents a variety of manufacturers spanning the MI, Pro Audio, Commercial AV, and Broadcast markets, was represented by company president Alan Geer during the awards presentation. In response to his firm’s selection for both the Hosa and Mogan awards, Geer offered the following comments, “We are so pleased to have won both of these prestigious awards from our friends at Hosa Technology. After many years of working closely together to grow our businesses, it’s awesome to be recognized as being more effective now than ever. We are most appreciative of this recognition.”

Jonathan Pusey, Hosa’s Vice President of Sales and Marketing, was equally enthusiastic. “We are delighted to be working with Alan and everyone else at Audio Geer,” Pusey said. “I would also like to express my pride in bringing these awards back to SoCal, where we’re all based. All of us at Hosa recognize the hard work and effort put forth by Alan’s team and for their excellence in every facet of sales, not just the numbers. Their professionalism, enthusiasm, and integrity are impressive and all of us at Hosa look forward to a long and mutually beneficial business partnership. Congratulations to the entire Audio Geer team.”

For additional information about Audio Geer, visit the company website at www.audiogeer.com.

- Hosa

We Have A New Website

Welcome to the first blog post on the new hosatech.com. We are very excited to share the new website with you. If you were familiar with our previous site, you’ll find a fair amount of similarities here. However, there are also some significant improvements, additions, and overall changes. We would like to take this opportunity to share some of the new features, hopefully answering a few of your questions along the way.

This may come as a surprise to you, but we use the site, too. In fact, some of us utilize it on a daily basis. This means that functionality and ease of use are just as important to us as they are to you. For this reason, we made sure to incorporate a responsive design. This enables you to quickly access information and have an enjoyable browsing experience whether you are on a desktop, laptop, tablet, or smart phone. No more constant zooming in and out on your mobile device just to find a product.

Speaking of products, it’s pretty well known that Hosa makes a lot of them. Our catalog has over 1,100 individual part numbers! The vast majority of those items are cables. The new mega menu and product pages make it easy to browse through our catalog, but what if you are looking for a specific cable and already know what connectors you need? Enter the new Hosa Cable Finder. Regardless of whether you know which category to look in, you can quickly and easily find the right cable with just 3 simple steps.

Now that you know a couple different ways to find the products you are looking for, it’s time to purchase them. You may have already noticed there is no shopping cart on the new site. Over the years, we have worked very hard to establish relationships with the top resellers in the music, pro audio, and electronics industries. Whether you want the face-to-face interaction of a local store or prefer the convenience of online shopping, there is an Authorized Hosa Reseller waiting to provide you with the superior customer experience you deserve. Even outside the USA, our distribution partners share our vision of providing connectivity solutions for everyone.

Hopefully this has given you some insight into the new website, but the best way to get the lay of the land is to just explore it for yourself. We plan to use this blog as a way of sharing more and more about our products and our company. Keep an eye out for future blog posts on various topics including tips on how and why to use certain products, spotlights on members of the Hosa team, upcoming events where you can hang out with us, and more.

- Kyle

Hosa Celebrates 30th Anniversary

Transition to new leadership and a pinpoint focus on connectivity solutions highlight company’s agenda

Buena Park, CA – March 2014… Hosa Technology, the leading innovator of analog and digital connectivity solutions for music, sound, and A/V professionals, is pleased to announce the company’s 30th anniversary. From its humble beginnings in 1984, company founder Sho Sato has built Hosa into an internationally recognized organization that provides an expansive range of products for various industries. What began as a single-page catalog of audio interconnects and adaptors now encompasses most—if not all—audio cables and adaptors, a growing assortment of data and video cables, wireless microphones, stands, and much more. The 30th anniversary celebration kicked off at January’s Winter NAMM Show with a focus on the company’s leadership transition to new CEO Mayumi Martinez.

On opening day of the 2014 Winter NAMM Show in Anaheim, CA, Hosa commemorated its 30 years in business by inviting its longest-standing dealers, including Sweetwater, Sam Ash, American Musical Supply, Alto Music, and numerous others, for a momentous toast. During this gathering, Martinez reiterated the company’s focus on providing the best cables and connectors to the industry. “I’ve always been attracted to the opportunity to take what my father built from the ground up and elevate it,” says Martinez. “While I can’t replace his 47 years of knowledge in pro audio, I’m very fortunate to have a great team behind me with the technical expertise required to maintain our focus, which remains ensuring Hosa’s success as a leading provider of cables, adaptors, and other connectivity products.”

Hosa Technology has grown considerably during its three decades of operation. The company currently employs 40 people, ranging from customer service to sales and marketing, product development, shipping and receiving, and administration. The company’s main office and warehouse are located in Buena Park, CA, but recently a second warehouse was opened in Taiwan to cater to the company’s international customers. In addition, Hosa works with a total of 20 sales rep firms to support its domestic and international efforts.

Stemming from her family’s competitive nature, Martinez said her goal for Hosa over the next five years is to double the company’s sales, which means expanding beyond MI and pro audio, and adding more technology cables. She also plans to expand Goby Labs and Mogan Microphones, Hosa’s other key brands. “My goal is to make Hosa the go-to brand for professional connectivity products,” Martinez explained. “Everyone needs HDMI®, USB, and other technology cables, but pros are often forced to use consumer-grade products. I believe Hosa can excel in that niche, with cables built for the jobs at hand.”

As Hosa looks forward, Martinez sees the company’s largest areas of growth to be in the AV integration industry, bridging the gap between audio and video. “AV integration is bringing audio and video closer together, and many dealers that have traditionally focused on video and consumer electronics are bringing pro audio to a larger market than ever,” Martinez said. “Since the DSLR camera has become the go-to tool for videographers, even camera stores are carrying an ever-increasing selection of Hosa pro audio products.”

“The evolution of Hosa Technology to its present day status is an accomplishment my father and I are extremely proud of,” Martinez concludes. “Over the years, Hosa has grown to reflect the diverse nature of the music and sound industry. The people who work here are like family. Without their effort and dedication, the company’s growth and success would not have been possible. Looking forward, I envision even greater opportunities as we strive to provide the music, sound, and A/V professional with the best tools available to help make their aspirations a reality.”

- Hosa

Hosa Technology Gains ISO 9001:2008 Certification

The benchmark for quality management ensures highest levels of customer satisfaction

Buena Park, CA – July 2013… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and audio/video professional, is pleased to announce it has received ISO 9001:2008 certification. As the world’s largest developer of voluntary International Standards, ISO certification helps make industry more efficient and effective. Developed through global consensus, the requirements for certification help to break down barriers to international trade by ensuring the highest corporate standards for products, services, and good practice.

Hosa’s ISO project commenced in May 2012 and the company obtained certification on June 20, 2013. As part of the certification procedure, Hosa underwent three stages of external audits to evaluate its core business processes. In each case, the company was found to be compliant to the ISO standard. ISO 9001:2008 sets out the criteria for a quality management system and is the only such standard that can be certified. It can be used by any organization, large or small, regardless of its field of activity. The standard is based on a number of quality management principles including a strong customer focus, the motivation and implication of top management, the process approach, and continual improvement. ISO 9001:2008 is implemented by over one million companies and organizations in over 170 countries.

BSI Group was the registrar that conducted the audits leading to Hosa’s ISO 9001:2008 certification. BSI Group, which provides testing and certification of products and services, has grown into a leading global independent business services organization providing standard-based solutions in more than 140 countries. BSI Client Manager Brian Vaden oversaw Hosa’s ISO 9001:2008 certification process.

Upon receiving certification, Hosa Technology CEO Mayumi Martinez offered the following comments, “Hosa Technology is committed to providing high-quality products that meet or exceed our customers’ expectations through unparalleled value, industry-leading customer service, and continual improvement of our business processes. We are very proud to receive ISO 9001:2008 certification and we genuinely believe that in receiving certification, we ultimately benefit our customers by providing them with the finest products and superior service.”

- Hosa

Hosa Partners with Metro-Marketing in Europe & Western Asia

Company to extend Hosa’s presence throughout Europe and Western Asia

Buena Park, CA – March 2013… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that it has reached an agreement with Metro-Marketing to represent Hosa and its distributed product lines throughout Europe and Western Asia. The new agreement is expected to provide music and audio-visual professionals throughout these regions far greater access to Hosa’s highly regarded product offerings. Metro-Marketing’s relationship with Hosa commenced January 2013.

With offices in Paris, France and Santa Barbara, CA, Metro-Marketing specializes in technology products for the Musical Instrument and Professional Audio markets. With 20 years of MI/Pro Audio sales management expertise, the company takes pride in its ability to provide its clients with a 21st-century international sales and marketing management paradigm designed to address a manufacturer’s increasing need to reduce overhead while maintaining top-tier sales performance.

Christopher Zerbe, Metro-Marketing’s Director of Sales & Marketing, commented on the new agreement with Hosa Technology. “It is an honor to contract with one of the industry’s most recognized and respected brands to expand their international sales efforts,” says Zerbe. “Hosa’s long-standing legacy is known worldwide. Their team is top-notch and Metro-Marketing greatly looks forward to a fruitful, ongoing partnership.”

Jonathan Pusey, Hosa Technology’s Vice President of Sales and Marketing, echoed Zerbe’s enthusiasm for the new relationship between the two companies, “Metro-Marketing is the recognized leader throughout its territories and we are proud to have them join our efforts. By adding this performance-proven partner to our international sales efforts, Hosa has a tremendous opportunity to further extend our global reach. I believe the European and Western Asian markets are ripe with opportunity for everyone involved and look forward to a long and prosperous business relationship with the company.”

To learn more about Metro-Marketing, visit the company online at www.metro-marketing.net.

- Hosa

Hosa Inks Representation Deal with Italo Trading

Company a solid fit to extend Hosa’s presence throughout Latin America

Buena Park, CA – February 2013… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that it has reached an agreement with Italo Trading to represent Hosa and its distributed product lines throughout Latin America. The new agreement—reached in January 2013—is expected to provide music and audio-visual professionals throughout this vital region far greater access to Hosa’s highly regarded product offerings.

Headquartered in Miami, FL and Porto Alegre, Brazil, Italo Trading has a comprehensive background that is firmly entrenched in the business of promoting Musical Instrument and Professional Audio technology and products. The company’s history in the world of pro audio has helped ensure lasting relationships with quality customers. Italo Trading takes pride in its ability to assist manufacturers, distributors, and retailers in making decisions that will lead to success.

Daniel Salomao, President of Italo Trading, reflected on his company’s recent representation deal with Hosa Technology, “Hosa has an extensive group of products and the company’s reputation in the industry is stellar. I am delighted to be tasked with representing the company throughout Latin America. There is a wealth of opportunity throughout this region and I am confident our new agreement will prove mutually beneficial for both companies.”

Jonathan Pusey, Hosa Technology’s Vice President of Sales and Marketing, is equally enthusiastic about the new relationship between the two companies. “All of us at Hosa are looking forward to developing a long and productive relationship with Italo Trading,” says Pusey. “The company has an excellent reputation and I am certain this agreement represents yet another major step forward as we work to extend Hosa’s global reach. I believe this is a win-win deal for both companies.”

To learn more about Italo Trading, visit the company online at www.italotrading.com.

- Hosa

Hosa Extends Territorial Reach for Asia Pacific Music Marketing

Manufacturer representative for Asia Pacific region gains new responsibilities

Buena Park, CA – January 2013… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that Asia Pacific Music Marketing (APMM), its recently acquired representation for the Asia Pacific region, has been given responsibility for additional territories based upon its exceptional performance. The company, which commenced representing Hosa Technology in June 2012 throughout East and Southeast Asia (minus Japan), did such an exceptional job that Hosa has now expanded APMM’s reach to include Australia and Oceania (a region centered on the islands of the tropical Pacific Ocean).

With offices in Hong Kong, Australia, and the USA, Asia Pacific Music Marketing is an international manufacturers’ representative firm, specializing in the music products industry. APMM represents manufacturers of musical instruments, professional audio, music software, sound recording, broadcast, and music technology products.

Michael Adams, APMM’s US-based company Director, reflected on the company’s recent change of responsibilities for Hosa, “Roy [Adams, co-director of APMM] and I are delighted to be working with Hosa Technology. This is a brand that has been on our radar for many years and we are eager to help Hosa fulfill its potential throughout the Asia Pacific region. The quality of manufacturing and the breadth of the product range within Hosa Technology is just stunning. We believe that Hosa and their related products (Beatport co-branded products, CAIG, Goby Labs, Mogan Microphones, and Zaolla Silverline) will become an integral part of our business and also the distributors that we align with this brand. We are extremely pleased to be expanding our relationship with Hosa.”

Jonathan Pusey, Hosa Technology’s Vice President of Sales and Marketing, is equally enthusiastic about the expansion of APMM’s role. “Hosa Technology had been looking for a performance-proven partner for this all-important territory to provide the reach and knowledge required to service our extensive product lines,” states Pusey, “and APMM delivered the goods in a big way. Expanding APMM’s territory means Hosa Technology now has the capability—thanks to their extensive knowledge of these regions—to successfully penetrate these vitally important markets, now including Australia and Oceania. We are delighted to be working with the entire APMM team.”

To learn more about Asia Pacific Music Marketing, visit the company online at www.asiapacificmusic.com.au.

- Hosa

Hosa Names The Peter E. Schmitt Company as Rep of the Year

Coveted ‘Biggest Cheese Award’ Celebrated During Winter NAMM

Buena Park, CA – February 2011 … Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and distributor of Da-Cappo Micro Microphones throughout the Americas, is pleased to announce the company’s highly coveted Biggest Cheese Award (Rep of the Year) has been awarded to The Peter E. Schmitt Company of Pompton Plains, NJ. The Peter E. Schmitt Company represents Hosa Technology throughout the metropolitan New York area, which includes Rockland and Westchester counties as well as New Jersey north of and including the counties of Hunterdon, Middlesex, and Monmouth.

Hosa’s Biggest Cheese Award acknowledges exemplary sales and service of the company’s products. A truly grand honor to which many sales organizations aspire but few actually achieve, the Biggest Cheese Award is a time-honored tradition that culminates with a pompous ceremony during which the plaque-complete with a cute little mouse-is bestowed upon the one rep firm for Finding the Most Cheese Above Goal.

In acknowledging the award, Bryan Ottens, Director of Retail Sales/E-Commerce for The Peter E. Schmitt Company, offered the following comment. “All of us at The Peter E. Schmitt Company are delighted to be receiving this recognition,” Ottens said. “We realize the Biggest Cheese Award is not something that is handed out casually. It represents the highest honor and we take tremendous pride in having this award bestowed upon our entire firm. The plaque will be displayed prominently in our office and will serve as a daily reminder to all of us that hard work can, indeed, result in great achievements.”

Jonathan Pusey, Hosa Technology’s Director of Sales and Marketing, was equally upbeat about The Peter E. Schmitt Company’s accomplishments. “All too often, the hard work and dedication of our sales representatives gets taken for granted,” notes Pusey. “This is something that should never happen. Our sales representatives are the lifeblood of our organization and we really do appreciate their efforts. On that note, we try to put a little humor and good cheer into this award as a means of recognizing the efforts of the winning firm. To us, they really are The Biggest Cheese!”

For additional information about The Peter E. Schmitt Company, visit them online at www.peschmitt.com.

- Hosa

Hosa Appoints New Executive Vice President

Transition to a new generation of leadership

Buena Park, CA – December 2010 … Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician and distributor of Da-Cappo Micro Microphones throughout the Americas, is pleased to announce the appointment of Mayumi Martinez to the newly created position of Executive Vice President. Martinez’ appointment is intended to prepare the company for the next generation of leadership as founding President Sho Sato transitions to retirement. Her appointment took effect in December 2010.

In her new position, Martinez will eventually be responsible for all aspects of the company’s operations. This will include all financial matters, streamlining in-house infrastructure to increase productivity and improve operating efficiencies and, with the support and expertise of the management team, expand Hosa’s product lines and increase sales with the goal of taking the company to the next level.

Martinez is a seasoned financial specialist with an extensive background managing the implementation of conventional mortgage products. Most recently, she served as Vice President, Product Implementation Manager at Bank of America where she was responsible for coordinating the execution of mortgage loan products within various company-wide areas including Sales, Operations, Compliance, Legal, IT, Fair Lending, Training, Risk Management, and Marketing. Prior to her position with Bank of America, she worked forCountrywide Home Loans where she served as 1st Vice President, Products and, prior to this position, Assistant Vice President, Community Development Initiatives.

“I’m honored to be joining Hosa Technology,” Martinez states. “I’ve always had a passion for business administration and the opportunity to apply my skills and experience to a highly regarded technology company like Hosa is a dream come true. We have a tremendously capable team here and, with their support and collective effort, I look forward to guiding the organization as we venture into the new decade. I’m excited about the new challenges this position presents and I am very optimistic about the business opportunities ahead.”

Sho Sato, President of Hosa Technology, is equally enthusiastic about Martinez’ appointment. “Martinez brings a wealth of business experience that, I’m confident, will prove invaluable as the company enters a new decade of operations,” said Sato. “I’m extremely proud of all we’ve accomplished here at Hosa Technology and I genuinely believe Mayumi brings both the business expertise and vision that will enable the company to flourish as we move forward. She’s a true team leader with the unique ability to guide this organization into a new era. I’m absolutely certain Martinez is the right person to oversee this company and I have no doubt she will make numerous significant contributions to its storied history.”

- Hosa

Hosa and CAIG Laboratories Expand Partnership

Instrument care products gain a commanding presence with new agreement

Buena Park, CA – July 2009 … Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, and CAIG Laboratories, the leading producer of environmentally-safe contact cleaners and connector enhancing treatments, are pleased to announce the two firms have expanded their distribution partnership of CAIG’s product offerings.  Hosa Technology has distributed CAIG products for over a decade, but the new agreement increases the company’s access to the highly regarded CAIG product line. In the process, Hosa’s broad customer base, which includes the musical instrument, audio, and video markets, now has access to substantially more of CAIG’s innovative offerings.

The newly expanded distribution partnership with CAIG Laboratories provides Hosa Technology’s customers with access to nine CAIG offerings from the DeoxIT® product line. These include DeoxIT D5 Contact Cleaner & Rejuvenator—both in Spray and handy Wipes. DeoxIT is a fast-acting deoxidizing solution that cleans, protects, lubricates and improves conductivity on all metal connectors and contacts. DeoxIT G5 GOLD Contact Enhancer, Conditioner & Protector—in both Spray and convenient Wipes is also available. DeoxIT GOLD is a unique conditioning solution that improves conductivity and provides long-lasting protection on gold, base metals, and other precious metal contacts and connections, including nickel, silver, rhodium, copper, and bronze. DeoxIT S5 SHIELD Spray and Wipes are also now available from Hosa. As a contact protector for severe environments, DeoxIT Shield is recommended after DeoxIT contact cleaner for superior protection of new metal surfaces and it is also ideal where high degrees of pollution (sulfur, salts, acids, etc.) are present.

Additionally, The Hosa / CAIG distribution agreement includes DeoxIT D100 Spray contact cleaner and rejuvenator, DeoxIT F5 FaderLube, a Spray precision lubricant for conductive plastics and carbon-based controls such as faders, slide potentiometers, and conductive membranes, as well as DeoxIT F100L FaderLube, a needle dispenser form factor of this invaluable lubricant.

Mike Neumann, National Sales Manager for CAIG Laboratories, commented on the newly expanded business relationship between the two companies. “CAIG Laboratories and Hosa Technologies have enjoyed a successful relationship for over a decade.  With Hosa’s expansion of its CAIG product offerings, Hosa now provides its customers with the a choice of applicators on our four core DeoxIT products, DeoxIT, DeoxIT GOLD, DeoxIT SHIELD, and DeoxIT FaderLube.”

Jonathan Pusey, Hosa Technology’s National Marketing Manager, was equally enthusiastic. “The DeoxIT product line from CAIG Laboratories has been a strong seller for Hosa since we first began carrying the line over a decade ago. I’m delighted that we are now able to offer our customers a more comprehensive product selection. The DeoxIT products are at the top of their category and offer musicians and A/V professionals alike world-class maintenance products for their valuable instruments and electronics.”

The newly expanded DeoxIT product line from CAIG Laboratories is now available from Hosa Technology. Additional information can be obtained from the Hosa website or by visiting  www.caig.com.

- Hosa